IKEA is a global leader in the home furnishing industry, renowned for its affordable, functional, and well-designed products. Operating as a multinational conglomerate, the company manages hundreds of stores across more than 60 countries, employing over 200,000 people worldwide. Its business model focuses on sustainability, democratic design, and a unique retail experience that includes large-format stores, planning studios, and a robust e-commerce platform.

In Spain, IKEA maintains a massive footprint with a presence in nearly every major autonomous community, including Madrid, Catalonia, Andalusia, and the Basque Country. For international professionals, IKEA offers a diverse work environment rooted in Swedish values such as togetherness and simplicity. While customer-facing roles typically require fluency in Spanish, the company frequently recruits for management, logistics, and specialized design positions where international experience and multilingual skills are highly valued.

Founded in 1943 by Ingvar Kamprad in Sweden, IKEA began as a small mail-order business. It has since grown into the world's largest furniture retailer, revolutionizing the industry with its flat-pack furniture and warehouse-style stores.

For international professionals

IKEA is known for its strong corporate culture based on Swedish values, promoting a healthy work-life balance and flat hierarchies.
The company offers extensive internal mobility programs, allowing employees to transition between different departments or even international locations.
Many management and specialized roles in Spain, such as Logistics or Interior Design Managers, may accommodate English speakers, though Spanish is generally required for local operations.
IKEA Spain has been repeatedly recognized as a 'Top Employer,' highlighting its commitment to employee development and inclusive workplace policies.

Local Marketing Manager | Mercado Cataluña

IKEA

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Why you will love us

Because we are much more than a company. We seek a positive impact on homes, society, and the planet, and we like to help people improve their daily lives at home, while doing so in a simple and accessible way for the majority.
Do you want to make millions of people look forward to coming home? BRING YOUR TALENT TO MARKETING!

* The primary location for this position will be the Sabadell store; however, mobility is required to work across the different stores in the Cataluña market.

About you:

-Proven higher education in Communication, Marketing, or equivalent.
-Experience in a communication department or advertising agency.
-Experience leading teams or projects.
-Strong communication, influence, and strategic vision skills.
-Ability to connect brands, traffic priorities, and commercial goals.
-Good computer skills.
-Upper-intermediate level of Spanish and English.
-Upper-intermediate level of Catalan is valued.

What you will do day-to-day

In your daily routine, you will be responsible for understanding the challenges and the general situation surrounding the market, analyzing customer behavior, and translating that knowledge into external communication strategies and creating a plan of events relevant to the consumer.
You will lead the process of effective communication through definition, planning, execution, and monitoring, involving all relevant stakeholders.
This is a position where you will need to demonstrate your skills in collaborating and co-creating plans with various people, both internally and external collaborators.

Our team at IKEA

At IKEA, we are committed to creating a better everyday life for the many people. All IKEA co-workers enjoy a wide package of benefits available to them from day one.

IKEA is MUCH+ find out everything IKEA offers you

View original advert (Spanish)

Por qué nos vas a encantar

Porque somos mucho más que una empresa. Buscamos un impacto positivo en los hogares, la sociedad, el planeta y nos gusta ayudar a las personas a mejorar su vida diaria en el hogar, además de hacerlo de una manera sencilla y accesible para la mayoría.
¿Quieres hacer que millones de personas estén deseando llegar a casa? ¡TRAE TU TALENTO A MARKETING!

* La ubicación principal para esta posición será la tienda de Sabadell, no obstante, es necesario tener movilidad para trabajar en las distintas tiendas del mercado de Cataluña.

Sobre ti:

-Formación superior demostrada en Comunicación, Marketing o equivalente .
-Experiencia en departamento de comunicación o agencia de publicidad
-Experiencia liderando equipos o proyectos.
-Fuertes habilidades de comunicación, influencia y visión estratégica
-Capacidad para conectar marcas, prioridades de tráfico y comerciales
-Buenas habilidades informáticas
-Nivel de español e inglés medio-alto
-Valorable nivel medio-alto de catalán

Qué harás día a día

En tu día a día, serás el responsable de comprender los retos y la situación general que se vive alrededor del mercado, analizarás comportamientos de cliente y serás el responsable de trasladar esos conocimientos a estrategias de comunicación externa y de crear un plan de eventos relevantes para el consumidor.
Liderarás el proceso de una comunicación eficaz, mediante la definición, planificación, ejecución y seguimiento, contando con todas las partes interesadas pertinentes.
Es una posición donde tendrás que mostrar tus habilidades para colaborar y co-crear planes con distintas personas, tanto internas, como colaboradores externos.

Nuestro equipo en IKEA

Desde IKEA tenemos el compromiso de hacer un mejor día a día para la mayoría de las personas. Todos los colaboradores/as de IKEA disfrutan de un amplio paquete de beneficios que están a su disposición desde el primer día.

IKEA es MUCHO+ conoce todo lo que IKEA te ofrece