Ogilvy is a global leader in advertising, marketing, and public relations, operating as a key subsidiary of the WPP Group. With a legacy dating back to 1948, the agency provides a comprehensive suite of services including brand strategy, creative advertising, and digital transformation for some of the world's most iconic brands. The company maintains a massive global footprint, employing thousands of professionals across more than 130 offices in 80 countries.

In Spain, Ogilvy maintains a powerhouse presence with primary offices in Madrid and Barcelona, serving as a creative hub for Southern Europe. The Spanish division is particularly attractive to international talent due to its high-profile client roster and the presence of specialized creative boutiques like DAVID Madrid, which frequently produces award-winning global campaigns. The work environment is characterized by a blend of local cultural insights and global strategic standards, making it an ideal landing spot for English-speaking marketing and creative professionals.

Founded in 1948 by David Ogilvy in New York City, the agency became one of the most famous names in advertising history. It was acquired by the WPP Group in 1989 and has since expanded into a multi-disciplinary global communications network.

For international professionals

Ogilvy Spain is part of the WPP network, offering potential for internal global mobility and extensive professional resources.
The agency frequently manages international accounts, making English proficiency a highly valued asset alongside Spanish.
DAVID Madrid, an agency within the Ogilvy network, is one of the most awarded creative shops globally and attracts a very international workforce.
Offices are located in Madrid and Barcelona, providing expats with access to Spain's two largest economic and cultural centers.
The company offers structured internship and trainee programs, which can serve as an entry point for junior international talent.

Senior Art Director

Ogilvy Spain

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

At Ogilvy, we are looking for a creative, agile Senior Art Director with a strong aesthetic sense to join our Public Relations (PR) & Influence team. We are not looking for a traditional advertising profile, but rather an art director who understands that the best PR ideas are those that become news and popular culture.

This role requires a deep understanding of the media ecosystem, the digital environment, content creators, and lifestyle. You will work on projects where timing is key: from large-budget planned campaigns to reactive activations (newsjacking) that need to be conceptualized and designed with speed and visual freshness.

Main Responsibilities

"Earned-First" Conceptualization and Art Direction: Design and visually lead PR campaigns designed to generate organic conversation, press coverage, social impact, and engage tastemakers and influencers
Editorial and Experiential Narrative: Design physical experiences (PR stunts, brand activations, press events), creative press kits (both physical and digital), and high-impact content for digital channels
Agility and Real-Time Creative: Understand the dynamics of newsjacking. Ability to propose and produce attractive visual pieces agilely when brand current events require it
Visual Management by Sector:
Entertainment Sector (50%): Provide a powerful, cinematic, and trendy visual approach for content launches, experiential events, and fandom activations
Premium Beverages and Lifestyle Sector (30%): Elevate the brand's visual identity in fashion and music events, creator relations, and exclusive consumer experiences
Consumer Goods & Purpose Sector (20%): Translate concepts of sustainability, social responsibility, and corporate reputation into accessible, clean visuals with strong storytelling
Creative Collaboration: Work hand-in-hand with the PR account team and influencer specialists to ensure the communication strategy translates into a visually impeccable result

Requirements and Desired Profile

Experience: Minimum of 4-5 years of experience in advertising, communication, or design agencies, providing demonstrable experience in PR projects, brand activations, or digital content
Sensitivity to PR and Current Events: We are looking for someone connected to trends, digital formats, social media aesthetics, and popular culture. You must know what makes an image "shareable" and attractive to the media
Technical Mastery (Craft): Excellent command of Adobe Creative Suite (Photoshop, Illustrator, InDesign). The use of generative AI tools to streamline visual proposal processes, as well as basic knowledge of motion graphics or video editing, will be highly valued
Problem Solving and Pace: Ability to work with the fast timings of the communication and public relations sector, prioritizing tasks efficiently without losing attention to detail and visual finish quality
Teamwork: Proactive attitude, desire to propose out-of-the-box ideas, and ease in presenting visual ideas internally and collaboratively

What do we offer at Ogilvy?

The opportunity to work with leading global brands that set the pace in culture, entertainment, and consumption
Flexible work model to promote work-life balance

View original advert (Spanish)

En Ogilvy buscamos un/a Senior Art Director creativo, ágil y con un gran sentido estético para integrarse en nuestro equipo de Public Relations (PR) & Influence. No buscamos un perfil de publicidad tradicional, sino un/a director/a de arte que entienda que las mejores ideas de PR son aquellas que se convierten en noticia y cultura popular.

Este rol requiere una gran comprensión del ecosistema de los medios de comunicación, el entorno digital, los creadores de contenido y el lifestyle. Trabajará en proyectos donde el timing es clave: desde campañas planificadas de gran presupuesto hasta activaciones reactivas (newsjacking) que requieren conceptualizarse y diseñarse con rapidez y frescura visual.

Principales Responsabilidades

Conceptualización y Dirección de Arte "Earned-First": Diseñar y liderar visualmente campañas de PR pensadas para generar conversación orgánica, cobertura de prensa, impacto social e involucrar a prescriptores e influencers
Narrativa Editorial y Experiencial: Diseñar experiencias físicas (stunts de PR, activaciones de marca, eventos de prensa), kits de prensa creativos (tanto físicos como digitales) y contenido de alto impacto para canales digitales
Agilidad y Real-Time Creative: Entender las dinámicas del newsjacking. Capacidad para proponer y producir piezas visuales atractivas de manera ágil cuando la actualidad de las marcas lo requiera
Gestión Visual por Sectores:
Sector Entretenimiento (50%): Aportar un enfoque visual potente, cinematográfico y de tendencia para lanzamientos de contenidos, eventos experienciales y activaciones de fandom
Sector Bebidas Premium y Lifestyle (30%): Elevar la identidad visual de la marca en eventos de moda, música, relaciones con creadores y experiencias de consumo exclusivas
Sector Gran Consumo & Propósito (20%): Traducir conceptos de sostenibilidad, responsabilidad social y reputación corporativa en visuales accesibles, limpios y con un fuerte storytelling
Colaboración Creativa: Trabajar mano a mano el equipo de cuentas de PR y especialistas en influencers para que la estrategia de comunicación se traduzca en un resultado visualmente impecable

Requisitos y Perfil Buscado

Experiencia: Mínimo de 4-5 años de experiencia en agencias de publicidad, comunicación o diseño, aportando experiencia demostrable en proyectos de PR, activaciones de marca o contenido digital
Sensibilidad por el PR y la Actualidad: Buscamos a alguien conectado con las tendencias, los formatos digitales, la estética de las redes sociales y la cultura popular. Debes saber qué hace que una imagen sea "compartible" y atractiva para los medios
Dominio Técnico (Craft): Excelente manejo de Adobe Creative Suite (Photoshop, Illustrator, InDesign). Se valorará muy positivamente el uso de herramientas de IA generativa para agilizar procesos de propuesta visual, así como nociones básicas de motion graphics o edición de vídeo
Resolución y Ritmo: Capacidad para trabajar con los timings rápidos del sector de la comunicación y las relaciones públicas, priorizando tareas de forma eficiente sin perder la atención al detalle y la calidad del acabado visual
Trabajo en Equipo: Actitud proactiva, ganas de proponer ideas fuera de la caja y facilidad para presentar ideas visuales internamente y de forma colaborativa

¿Qué ofrecemos en Ogilvy?

La oportunidad de trabajar con marcas líderes globales que marcan la pauta en cultura, entretenimiento y consumo
Modelo de trabajo flexible para favorecer la conciliación