Randstad is a global leader in the HR services industry, specializing in recruitment, staffing, and outsourcing solutions across 39 countries. As one of the world's largest HR providers, the company operates at a massive scale, connecting millions of candidates with opportunities in sectors ranging from technology and engineering to healthcare and logistics.

In Spain, Randstad maintains one of the most extensive professional networks in the country, with a presence in nearly every major city. For international professionals, Randstad serves as a primary entry point into the Spanish labor market, offering specialized recruitment services through divisions like Randstad Technologies and Randstad Professionals, which frequently handle roles for multinational clients requiring English or other foreign languages.

Founded in 1960 by Frits Goldschmeding in the Netherlands, Randstad has grown from a small local operation into the world's largest HR service provider. The company expanded into Spain in the 1990s and has since solidified its position through major acquisitions like Vedior.

For international professionals

Operates a vast network of over 200 offices across Spain, providing local support in almost every province.
Features specialized divisions for IT, Engineering, and Life Sciences that are highly relevant for skilled international workers.
Acts as a primary recruiter for many Fortune 500 companies established in Spain.
Provides a wide variety of contract types, including permanent placements and long-term outsourcing projects.

Marketing Director

Randstad España

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Reporting to the General Management, your primary mission will be to lead, coordinate, and execute the marketing strategy at a national level. You will be the key piece in maximizing user acquisition, conversion, and loyalty, ensuring brand consistency. Your main responsibilities will include:

- Strategy and execution: Develop and implement the national marketing and communication plan aligned with business objectives and corporate guidelines.
- Budget management: Control the department's annual budget to ensure maximum efficiency and return on investment.
- Digital Marketing and Performance: Lead and supervise online and offline campaigns (social ads, SEM, SEO, CRM, automation, email, and SMS marketing) in collaboration with agencies and external partners.
- Brand management: Ensure the correct implementation of the visual identity and operational excellence across all touchpoints.
- Network support and openings: Coordinate local actions, promotional campaigns, new center openings, events, and strategies with influencers or collaborators.
- Analysis and Data-Driven culture: Monitor key business KPIs, prepare monthly results reports, and detect market trends to propose action plans oriented toward continuous improvement.
- Team leadership: Manage and motivate all areas within the team.

Education: University degree in Marketing, Communication, Business Administration (ADE), or related fields.
Experience: Minimum of 5 years leading teams in marketing management positions.
Previous experience in retail environments, franchises, hospitality, or high-volume multi-site companies will be highly valued.
Digital specialization: Solid knowledge of digital marketing and performance, with mastery of acquisition, analytics, and automation tools (Google Analytics, Meta Ads, CRM, etc.).
Skills: Highly execution-oriented profile (hands-on), with high analytical capacity, autonomy, organization, and attention to detail.
Excellent communication and cross-functional coordination skills.
Languages: High level of Spanish and English (both oral and written). Knowledge or fluency in French will be a highly valued plus.

Contract: Permanent contract within a stable and rapidly growing business structure.
Work model: Hybrid position.
Schedule: Flexible hours from Monday to Friday, and an intensive workday every Friday of the year to promote work-life balance.
Vacations: 23 working days per year.
Economic compensation: Attractive remuneration package consisting of a fixed band and a variable incentive plan. Social benefits.
Private health insurance, flexible remuneration card for dining/transport, and access to a language training platform.

View original advert (Spanish)

Reportando a la Dirección General, tu misión principal será liderar, coordinar y ejecutar la estrategia de marketing a nivel nacional. Serás la pieza clave para maximizar la captación, conversión y fidelización de usuarios, garantizando la coherencia de la marca. Tus responsabilidades principales incluirán:

- Estrategia y ejecución: Desarrollar e implementar el plan de marketing y comunicación nacional alineado con los objetivos de negocio y las directrices corporativas.
- Gestión presupuestaria: Controlar el presupuesto anual del departamento para asegurar la máxima eficiencia y el retorno de la inversión.
Marketing Digital y Performance: Liderar y supervisar campañas online y offline (social ads, SEM, SEO, CRM, automatización, email y SMS marketing) en colaboración con agencias y partners externos.
- Gestión de marca: Garantizar la correcta implementación de la identidad visual y la excelencia operativa en todos los puntos de contacto.
- Apoyo a la red y aperturas: Coordinar las acciones locales, campañas promocionales, aperturas de nuevos centros, eventos y estrategias con influencers o colaboradores.
Análisis y cultura Data-Driven: Monitorizar los KPIs clave del negocio , elaborar informes mensuales de resultados y detectar tendencias de mercado para proponer planes de acción orientados a la mejora continua.
Liderazgo de equipos: Gestionar y motivar todas las áreas dentro del equipo.

Formación: Grado universitario en Marketing, Comunicación, ADE o áreas afines.
Experiencia: Mínimo 5 años liderando equipos en posiciones de dirección de marketing.
Se valorará muy positivamente la experiencia previa en entornos retail, franquicias, hospitality o compañías multi-site de alto volumen.
Especialización digital: Sólidos conocimientos en marketing digital y performance, con dominio de herramientas de adquisición, analítica y automatización (Google Analytics, Meta Ads, CRM, etc.). Habilidades: Perfil muy orientado a la ejecución (hands-on) , con alta capacidad analítica, autonomía, organización y orientación al detalle.
Excelentes competencias de comunicación y coordinación transversal.
Idiomas: Nivel alto de español e inglés (tanto oral como escrito). El conocimiento o fluidez en francés será un plus muy valorable.

Contrato: Indefinido en una estructura empresarial estable y en pleno crecimiento.
Modelo de trabajo: Posición híbrida.
Horario: Jornada flexible de lunes a viernes y jornada intensiva todos los viernes del año para fomentar la conciliación.
Vacaciones: 23 días laborables anuales.
Compensación económica: Atractivo paquete retributivo compuesto por una banda fija y un plan de incentivos variables. Beneficios sociales.
Seguro médico privado , tarjeta de retribución flexible para restauración/transporte y acceso a plataforma de formación en idiomas.