AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines. As a FTSE 100 company with a presence in over 100 countries, it operates at a massive scale, employing nearly 90,000 people worldwide across therapy areas such as Oncology, Rare Diseases, and Cardiovascular, Renal & Metabolism.

In Spain, AstraZeneca maintains a robust presence with its commercial headquarters in Madrid and a significant global innovation hub in Barcelona. The company is a major employer for international talent, particularly in clinical research, data science, and regulatory affairs. Their Spanish operations are characterized by a multicultural environment and a strong emphasis on professional development, making them a top choice for expatriates in the life sciences sector.

AstraZeneca was formed in 1999 through the merger of the Swedish company Astra AB and the British Zeneca Group PLC. It has since evolved into a global pharmaceutical leader, notably playing a key role in the global response to the COVID-19 pandemic.

Brand Manager

AstraZeneca

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

What will be your mission?

To lead the strategy and action plan for the brand under your responsibility, maximizing its market impact and contributing to improved outcomes for patients. You will work with an innovative, omnichannel, and data-driven approach, driving cross-functional collaboration and excellence in execution.

Main responsibilities

Participate in defining the brand strategy and its value proposition, identifying opportunities through the analysis of the market, the healthcare environment, patients, and the competition.
Develop and implement the Brand Plan, ensuring excellent execution in collaboration with Marketing, Medical, Market Access, Sales, and other key teams.
Lead the implementation of omnichannel initiatives, guaranteeing a differentiated experience for customers and stakeholders.
Analyze business indicators (KPIs), market trends, and insights to support strategic decision-making and optimize brand performance.
Drive the use of digital tools, advanced analytics, and artificial intelligence to improve the planning, personalization, and execution of marketing strategies.
Manage and develop relationships with key stakeholders, scientific societies, and field teams to identify opportunities and strengthen brand positioning.
Coordinate multifunctional teams, fostering collaboration, innovation, and the exchange of best practices at both local and international levels.
Ensure that all activities are developed in accordance with internal policies and regulatory and compliance requirements.

What are we looking for?

More than 3 years of experience in the pharmaceutical industry.
At least 3 years of experience in Marketing, including brand management, launches, or strategic projects.
Experience in cross-functional leadership and stakeholder management.
Demonstrated ability to transform data and insights into business strategies.
Knowledge of digital tools, CRM, Power BI, data analytics, and artificial intelligence.
C1 level of English.
Education in Health Sciences, an MBA, or a postgraduate degree in Marketing will be valued, as well as experience in access, medical, or sales areas.

If you are looking for an innovative, collaborative, and patient-centered environment where you can lead a brand strategy and generate a real impact on oncological care, we want to meet you!

Date Posted

04-Aug-2026

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

View original advert (Spanish)

¿Cuál será tu misión?

Liderar la estrategia y el plan de acción de la marca bajo tu responsabilidad, maximizando su impacto en el mercado y contribuyendo a mejorar los resultados para los pacientes. Trabajarás con un enfoque innovador, omnicanal y basado en datos, impulsando la colaboración transversal y la excelencia en la ejecución.

Principales responsabilidades

Participar en la definición de la estrategia de la marca y de su propuesta de valor, identificando oportunidades a través del análisis del mercado, el entorno sanitario, los pacientes y la competencia.
Desarrollar e implementar el Brand Plan, asegurando una ejecución excelente en colaboración con equipos de Marketing, Medical, Market Access, Ventas y otras áreas clave.
Liderar la implementación de iniciativas omnicanal, garantizando una experiencia diferenciada para clientes y stakeholders.
Analizar indicadores de negocio (KPIs), tendencias de mercado e insights para apoyar la toma de decisiones estratégicas y optimizar el rendimiento de la marca.
Impulsar el uso de herramientas digitales, analítica avanzada e inteligencia artificial para mejorar la planificación, personalización y ejecución de las estrategias de marketing.
Gestionar y desarrollar relaciones con stakeholders clave, sociedades científicas y equipos de campo para identificar oportunidades y fortalecer el posicionamiento de la marca.
Coordinar equipos multifuncionales, fomentando la colaboración, la innovación y el intercambio de mejores prácticas tanto a nivel local como internacional.
Garantizar que todas las actividades se desarrollen conforme a las políticas internas y los requisitos regulatorios y de compliance.

¿Qué buscamos?

Más de 3 años de experiencia en la industria farmacéutica.
Al menos 3 años de experiencia en Marketing, incluyendo gestión de marca, lanzamientos o proyectos estratégicos.
Experiencia en liderazgo transversal y gestión de stakeholders.
Capacidad demostrada para transformar datos e insights en estrategias de negocio.
Conocimiento de herramientas digitales, CRM, Power BI, analítica de datos e inteligencia artificial.
Nivel de Inglés C1.
Se valorará formación en Ciencias de la Salud, MBA o posgrado en Marketing, así como experiencia en áreas de acceso, médico o ventas.

Si buscas un entorno innovador, colaborativo y centrado en el paciente, donde puedas liderar la estrategia de una marca y generar un impacto real en la atención oncológica, ¡queremos conocerte!

Date Posted