AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines. As a FTSE 100 company with a presence in over 100 countries, it operates at a massive scale, employing nearly 90,000 people worldwide across therapy areas such as Oncology, Rare Diseases, and Cardiovascular, Renal & Metabolism.

In Spain, AstraZeneca maintains a robust presence with its commercial headquarters in Madrid and a significant global innovation hub in Barcelona. The company is a major employer for international talent, particularly in clinical research, data science, and regulatory affairs. Their Spanish operations are characterized by a multicultural environment and a strong emphasis on professional development, making them a top choice for expatriates in the life sciences sector.

AstraZeneca was formed in 1999 through the merger of the Swedish company Astra AB and the British Zeneca Group PLC. It has since evolved into a global pharmaceutical leader, notably playing a key role in the global response to the COVID-19 pandemic.

Marketing Specialist

AstraZeneca

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Participate in the design of the strategy and drive the brand's action plan through the management of strategic projects, working in coordination with cross-functional teams to maximize the brand's market impact and contribute to improving patients' lives. You will be part of an innovative environment, supporting the implementation of initiatives based on data, advanced analytics, and artificial intelligence to optimize decision-making and the experience of different stakeholders.

Main responsibilities:

Participate in the definition of the brand strategy and value proposition, analyzing the healthcare environment, patient needs, care processes, the market, the competition, and insights from various sources.
Drive the adoption of innovative solutions based on data, predictive analytics, and artificial intelligence, integrating them into project management to optimize decision-making, personalize the stakeholder experience, and accelerate innovation.
Collaborate with the Brand Manager in the development and implementation of the Brand Plan, ensuring excellent execution of strategies and tactical initiatives through transversal work with different areas of the company.
Participate in the planning and execution of marketing campaigns, developing actions, content, messages, and materials adapted to different channels and customer profiles.
Provide support in monitoring business objectives and key KPIs, identifying opportunities for improvement to optimize brand performance and the execution of the tactical plan.
Develop relationships with key stakeholders and collaborate on projects aimed at generating value for customers and patients.
Regularly accompany field teams to obtain insights on the implementation of materials, messages, and activities, translating that knowledge into the evolution of the strategy and marketing initiatives.
Actively participate in coordination with Medical, Market Access, Sales, Digital, Customer Engagement, Finance, and other functional teams, fostering collaboration and co-creation.
Ensure compliance with internal policies, quality standards, and regulatory requirements in all brand-related activities.

What are we looking for?

Bachelor's degree.
At least 2 years of experience in the pharmaceutical industry.
Proven experience in comprehensive project management and coordination of multifunctional initiatives.
Analytical capacity and experience using data and insights to support decision-making.
Knowledge of digital tools, omnichannel platforms, CRM, Power BI, data analytics, and artificial intelligence applied to marketing.
Experience working with multiple stakeholders and cross-functional teams.
C1 level of English.
Training in Health Sciences, an MBA or postgraduate degree in Marketing, as well as experience in Medical, Market Access, or Sales areas and knowledge of the therapeutic area will be valued.

Date Posted

13-jul-2026

Closing Date

03-ago-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

View original advert (Spanish)

Participar en el diseño de la estrategia e impulsar el plan de acción de la marca mediante la gestión de proyectos estratégicos, trabajando de forma coordinada con equipos cross-funcionales para maximizar el impacto de la marca en el mercado y contribuir a mejorar la vida de los pacientes. Formarás parte de un entorno innovador, apoyando la implementación de iniciativas basadas en datos, analítica avanzada e inteligencia artificial para optimizar la toma de decisiones y la experiencia de los diferentes stakeholders.

Principales responsabilidades:

Participar en la definición de la estrategia y la propuesta de valor de la marca, analizando el entorno sanitario, las necesidades de los pacientes, los procesos asistenciales, el mercado, la competencia y los insights procedentes de diferentes fuentes.
Impulsar la adopción de soluciones innovadoras basadas en datos, analítica predictiva e inteligencia artificial, integrándolas en la gestión de proyectos para optimizar la toma de decisiones, personalizar la experiencia de los stakeholders y acelerar la innovación.
Colaborar con el Brand Manager en el desarrollo e implementación del Brand Plan, asegurando una ejecución excelente de las estrategias e iniciativas tácticas mediante un trabajo transversal con las diferentes áreas de la compañía.
Participar en la planificación y ejecución de campañas de marketing, desarrollando acciones, contenidos, mensajes y materiales adaptados a los diferentes canales y perfiles de clientes.
Dar soporte en el seguimiento de los objetivos del negocio y de los principales KPIs, identificando oportunidades de mejora para optimizar el rendimiento de la marca y la ejecución del plan táctico.
Desarrollar relaciones con stakeholders clave y colaborar en proyectos orientados a generar valor para clientes y pacientes.
Acompañar regularmente a los equipos de campo para obtener insights sobre la implementación de materiales, mensajes y actividades, trasladando ese conocimiento a la evolución de la estrategia y de las iniciativas de marketing.
Participar activamente en la coordinación con equipos de Medical, Market Access, Ventas, Digital, Customer Engagement, Finanzas y otras áreas funcionales, fomentando la colaboración y la co-creación.
Garantizar el cumplimiento de las políticas internas, los estándares de calidad y los requisitos regulatorios en todas las actividades relacionadas con la marca.

¿Qué buscamos?

Licenciatura o Grado universitario.
Al menos 2 años de experiencia en la industria farmacéutica.
Experiencia demostrada en la gestión integral de proyectos y coordinación de iniciativas multifuncionales.
Capacidad analítica y experiencia utilizando datos e insights para apoyar la toma de decisiones.
Conocimiento de herramientas digitales, plataformas omnicanal, CRM, Power BI, analítica de datos e inteligencia artificial aplicada al marketing.
Experiencia trabajando con múltiples stakeholders y equipos cross-funcionales.
Nivel de inglés C1.
Se valorará formación en Ciencias de la Salud, un MBA o posgrado en Marketing, así como experiencia en áreas de Medical, Market Access o Ventas y conocimiento del área terapéutica.

Date Posted

13-jul-2026