Carglass is the leading vehicle glass repair and replacement company in Spain, operating as part of the multinational Belron group. With a massive network of service centers and mobile units, the company serves millions of customers annually, specializing in advanced driver assistance systems (ADAS) recalibration alongside traditional glass services.

In Spain, Carglass maintains a strong corporate presence in the Barcelona area and a vast network of workshops across the country. The company is known for its commitment to professional development and internal mobility, making it an attractive option for international professionals in fields like marketing, supply chain, and technical management who are looking to join a stable, well-recognized brand.

Founded as part of the Belron group, which dates back to 1897 in South Africa, Carglass established its Spanish operations in 1998. It has since grown to become the market leader in the Spanish automotive glass sector.

This job was published 3 months ago

CRM & Marketing Automation Specialist (ESP)

Carglass

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

At Carglass®, we specialize in the repair, replacement, and recalibration of vehicle glass, but we offer much more. We work together every day to make a difference for our customers and colleagues. That is the Carglass spirit.

At Carglass®, we specialize in the repair, replacement, and recalibration of vehicle glass, but we offer much more. We work every day to generate a positive impact on customers and colleagues. That is the Carglass spirit.

In the Digital Marketing team, we continue to evolve how we relate to our customers throughout their life cycle, combining data, technology, and judgment to build relevant and efficient experiences.

We are looking to incorporate a CRM & Marketing Automation Specialist to help us design and optimize our automated communications, improving conversion, recurrence, and the omnichannel experience.

What will your day-to-day look like?

You will be part of the Digital Marketing team, working closely with business and data teams to develop customer relationships through digital channels.

Among other functions, you will participate in:

1 CRM

Define and implement the CRM strategy focused on retention and loyalty
Manage databases and segment customers, designing customer journeys
Identify opportunities in acquisition, retention, and reactivation
Analyze results and transform data into actionable insights
Measure KPIs such as conversion, traffic, or NPS
Coordinate with IT, business, and agencies to ensure a 360-degree vision

2 Marketing Automation

Participate in the implementation and evolution of tools such as HubSpot
Design and execute automated campaigns (email, SMS, push)
Create and optimize workflows and automations
Perform A/B testing and optimize campaigns based on results
Ensure best practices (segmentation, deliverability, GDPR)
Collaborate with communication, Paid Media, and Data teams

What do we offer?

Hybrid model with real flexibility (approx. 3 days of remote work)
Offices in Mollet del Vallès (Barcelona)
Flexible remuneration, health insurance, and social benefits
Wellbeing programs, continuous training, and professional development
Collaborative environment with real business impact

What are we looking for?

Education:
Degree in Communication, Marketing, Advertising, or similar

Experience:

+3 years in CRM or marketing automation
Experience in segmentation, personalization, and data management
Use of CRM tools (HubSpot highly valued)
Knowledge of KPIs (open rate, CTR, conversion...)
Valued: SEO, Google Analytics, and Excel

Languages:
Minimum English B2

Others:

Analytical, organized, and results-oriented profile
Ability to manage several projects and work autonomously
Data-driven mindset and problem-solving skills
Good communication and teamwork skills

What do we expect from you?

We are looking for people who are honest, collaborative, and have a continuous improvement mindset. People who enjoy combining data, technology, and judgment to improve the customer experience and generate business impact.

At Carglass, we celebrate diversity and are committed to creating an inclusive environment for all our people. We offer equal opportunities in our selection processes and all applications will receive the same consideration for employment regardless of race, nationality, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or any other characteristic protected by local, regional, or state laws, rules, or regulations.

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Privacy: To review and consider employment applications, Belron®, and all its global affiliated companies, operating as Carglass® and Hurtigruta Carglass®, collect and retain personal information in accordance with local laws and regulations. To understand what is collected and why, carefully review any Applicant Privacy Notice presented during your online application, as well as the privacy policies of Belron® international and each representing nation, listed: Germany, Austria, Belgium, Spain, Denmark, Finland, France, Italy, Luxembourg, Norway, Netherlands, Portugal, Sweden and Switzerland.

View original advert (Spanish)

En Carglass® estamos especializados en la reparación, sustitución y recalibración de cristales para vehículos, pero ofrecemos mucho más. Trabajamos juntos cada día para marcar la diferencia para nuestros clientes y compañeros. Ese es el espíritu Carglass.

En Carglass® estamos especializados en la reparación, sustitución y recalibración de cristales para vehículos, pero ofrecemos mucho más. Trabajamos cada día para generar un impacto positivo en clientes y compañeros. Ese es el espíritu Carglass.

En el equipo de Digital Marketing seguimos evolucionando cómo nos relacionamos con nuestros clientes a lo largo de su ciclo de vida, combinando datos, tecnología y criterio para construir experiencias relevantes y eficientes.

Buscamos incorporar un/a CRM & Marketing Automation Specialist que nos ayude a diseñar y optimizar nuestras comunicaciones automatizadas, mejorando la conversión, la recurrencia y la experiencia omnicanal.

¿En qué consistirá tu día a día?

Formarás parte del equipo de Digital Marketing, trabajando de forma cercana con negocio y datos para desarrollar la relación con cliente a través de canales digitales.

Entre otras funciones, participarás en:

1 CRM

Definir e implementar la estrategia CRM enfocada en retención y fidelización
Gestionar bases de datos y segmentar clientes, diseñando customer journeys
Identificar oportunidades en adquisición, retención y reactivación
Analizar resultados y transformar datos en insights accionables
Medir KPIs como conversión, tráfico o NPS
Coordinarse con IT, negocio y agencias para asegurar una visión 360

2 Marketing Automation

Participar en la implementación y evolución de herramientas como HubSpot
Diseñar y ejecutar campañas automatizadas (email, SMS, push)
Crear y optimizar workflows y automatizaciones
Realizar A/B testing y optimizar campañas en base a resultados
Garantizar buenas prácticas (segmentación, entregabilidad, GDPR)
Colaborar con equipos de comunicación, Paid Media y Data

¿Qué ofrecemos?

Modelo híbrido con flexibilidad real (aprox. 3 días de teletrabajo)
Oficinas en Mollet del Vallès (Barcelona)
Retribución flexible, seguro médico y beneficios sociales
Programas de wellbeing, formación continua y desarrollo profesional
Entorno colaborativo con impacto real en negocio

¿Qué buscamos?

Educación:
Grado en Comunicación, Marketing, Publicidad o similar

Experiencia:

+3 años en CRM o marketing automation
Experiencia en segmentación, personalización y gestión de datos
Uso de herramientas CRM (HubSpot muy valorable)
Conocimiento de KPIs (open rate, CTR, conversión...)
Valorable: SEO, Google Analytics y Excel

Idiomas:
Inglés mínimo B2

Otros:

Perfil analítico, organizado y orientado a resultados
Capacidad para gestionar varios proyectos y trabajar con autonomía
Mentalidad data-driven y resolución de problemas
Buenas habilidades de comunicación y trabajo en equipo

¿Qué esperamos de ti?

Buscamos personas íntegras, colaborativas y con mentalidad de mejora continua. Personas que disfruten combinando datos, tecnología y criterio para mejorar la experiencia de cliente y generar impacto en negocio.

En Carglass celebramos la diversidad y estamos comprometidos con la creación de un entorno inclusivo para todas nuestras personas. Ofrecemos igualdad de oportunidades en nuestros procesos de selección y todas las solicitudes recibirán la misma consideración para el empleo sin importar raza, nacionalidad, religión, edad, color, sexo, orientación sexual, identidad de género, expresión de género, discapacidad o cualquier otra característica protegida por leyes, normas o reglamentos locales, regionales o estatales.

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