Catalonia Hotels & Resorts is a prominent Spanish hotel chain headquartered in Barcelona, operating a portfolio of over 70 establishments across Spain, Europe, and the Caribbean. The company specializes in both urban boutique hotels and large-scale holiday resorts, maintaining a dominant market position in Barcelona. With thousands of employees, it is a major player in the Mediterranean hospitality industry, known for integrating modern design with high-standard service.

For international professionals, Catalonia Hotels offers a gateway into the Spanish tourism sector, particularly for those with strong language skills. While many corporate and back-of-house roles are based in their Barcelona headquarters, the company's extensive network of hotels in major cities like Madrid and tourist hubs like the Balearic Islands provides diverse geographic options. The work culture emphasizes professional growth within the hospitality field, making it an attractive choice for expats seeking stable employment in a multicultural environment.

Founded in 1982 by the Vallet family in Barcelona, the company began as a real estate venture before expanding into the hospitality sector. It has since grown into one of Spain's largest hotel chains, maintaining its status as a family-owned business while expanding internationally.

Digital Marketing Executive

Catalonia Hotels

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Catalonia Hotels & Resorts is a family-owned hotel chain. It is one of the leading hotel chains in our country, currently with more than 80 hotels located in over 20 different destinations worldwide and ambitious expansion plans.

If you are passionate about the world of travel and wish to be part of a company in continuous evolution, do not hesitate; we are looking for a Digital Marketing Executive profile.

You will join the Digital Business team, reporting to the Digital Marketing Manager, and participating in the management of the company's global digital marketing strategy.

You will participate in the following tasks:

Planning of the global corporate digital marketing strategy.

Providing support for the management of digital marketing campaigns (SEO, SEM, Metasearch, social media campaigns...) to maximize campaign conversion and profitability.

Coordination of the digital marketing budget.

Supervision of the content strategy on corporate social media accounts (Instagram, Facebook, Linkedin, Youtube) to ensure brand consistency.

Planning and development of Analytics projects for the corporate website.

Monitoring the main KPIs of the corporate website to detect opportunities and establish proposals for improvement and evolution.

You will monitor the competition and provide suggestions for improvement.

You will stay up to date with digital market trends and best practices.

What do we expect from you?

That you bring a minimum of 4 years of experience managing digital marketing campaigns, with a special focus on Performance and Growth, and preferably in Ecommerce environments.

View original advert (Spanish)

Catalonia Hotels & Resorts es una cadena hotelera de carácter familiar. Es una de las principales cadenas hoteleras de nuestro país, contando actualmente con más de 80 hoteles situados en más de 20 destinos diferentes a nivel mundial y con ambiciosos planes de expansión.

Si te apasiona el mundo de los viajes y deseas formar parte de una empresa en continua evolución, no lo dudes, estamos buscando un perfil de Digital Marketing Executive.

Te incorporarás al equipo de Negocio Digital, reportando al Responsable de Marketing Digital, y participando en la gestión de la estrategia global de marketing digital de la compañía.

Participarás en las siguientes tareas:

Planificación de la estrategia global de marketing digital corporativa.

Dando soporte a la gestión de las campañas de marketing digital (SEO, SEM, Metasearch, campañas RRSS...) para maximizar la conversión y rentabilidad de las campañas.

Coordinación del presupuesto de marketing digital.

Supervisión de la estrategia de contenido en las cuentas corporativas de RRSS (Instagram, Facebook, Linkedin, Youtube) para garantizar una coherencia a nivel de marca.

Planificación y desarrollo de los proyectos de Analítica de la web corporativa.

Seguimiento de las principales KPI's de la web corporativa para detectar oportunidades y establecer propuestas de mejora y evolutivos.

Monitorizarás la competencia y proveerás de sugerencias de mejora.

Estarás al día de las tendencias digitales del mercado y best practices.

¿Qué esperamos de ti?

Que aportes un mínimo de 4 años de experiencia gestionando campañas de marketing digital, con especial foco en Performance y Growth, y preferiblemente en entornos Ecommerce.