Catalonia Hotels & Resorts is a prominent Spanish hotel chain headquartered in Barcelona, operating a portfolio of over 70 establishments across Spain, Europe, and the Caribbean. The company specializes in both urban boutique hotels and large-scale holiday resorts, maintaining a dominant market position in Barcelona. With thousands of employees, it is a major player in the Mediterranean hospitality industry, known for integrating modern design with high-standard service.

For international professionals, Catalonia Hotels offers a gateway into the Spanish tourism sector, particularly for those with strong language skills. While many corporate and back-of-house roles are based in their Barcelona headquarters, the company's extensive network of hotels in major cities like Madrid and tourist hubs like the Balearic Islands provides diverse geographic options. The work culture emphasizes professional growth within the hospitality field, making it an attractive choice for expats seeking stable employment in a multicultural environment.

Founded in 1982 by the Vallet family in Barcelona, the company began as a real estate venture before expanding into the hospitality sector. It has since grown into one of Spain's largest hotel chains, maintaining its status as a family-owned business while expanding internationally.

This job was published 3 months ago

Marketing Internship (CRM Area and Campaign Production)

Catalonia Hotels

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Catalonia Hotels & Resorts is a multinational hotel chain. It is one of the leading hotel chains in our country, currently with 75 establishments located in more than 20 different destinations and in full expansion

We are looking for a student who is highly detail-oriented and quality-focused, with numerical skills, analytical capacity, and a proactive attitude, eager to learn and provide real value from day one.

You will be part of a young, dynamic, and collaborative team, working with agile methodologies and sprints to organize tasks, prioritize, and continuously improve processes.

Main Responsibilities

Campaign Testing Plan (Testing & QA)

Execution of the QA plan for booking generation campaigns.
Thorough validation of links, segmentations, translations, content, and personalizations.
Review of automations, triggers, and journeys.
Documentation of incidents and follow-up until resolution.

Support in campaign management and production-

Support in the preparation and uploading of copy, creatives, and translations.
Operational coordination with other areas during sprints (Design, CRM...)
Control of time-to-campaign and support for the operational flow.

Process Documentation

Maintenance of operational manuals, checklists, and internal guides.
Standardization of area best practices and automation of small tasks.

Reporting and Analysis

Support in the extraction of key metrics: OR, CTR, CTOR, conversions, associated revenue, and performance by segment.
Basic data analysis to detect incidents, patterns, or potential improvements.
Support in the preparation of dashboards and weekly summaries.

General Support in Campaign Production

Visual and content consistency review.
Control of automated campaigns and expiration dates.
Management of active campaign and content inventories.

What we are looking for

Final year student of Marketing or Digital Marketing; Business Administration and Management (ADE); Advertising and Public Relations; Communication or Digital Communication; Tourism; Industrial / Organizational / Computer Engineering (more analytical profiles)
Attention to detail
Proactive, curious, resourceful profile with initiative.
Numerical skills and comfort working with data.
Eagerness to learn from a team of experts in CRM Marketing.
Valuable: Basic HTML, advanced Excel/Sheets, digital analytics, or experience with CRM tools.

What you will learn

1. The real operations of a CRM Marketing and campaign automation area.

Working in sprints, prioritization, and agile dynamics.
Complete campaign processes: planning → production → QA → sending → analysis.
Segmentation, personalization, reporting, and customer lifecycle.
Cross-functional coordination with marketing, BI, design, and product teams.

What we offer

Joining one of the benchmark hotel chains in the country
Real possibilities for professional growth
Paid internship
Schedule to be agreed upon
Offices in the heart of Barcelona

View original advert (Spanish)

Catalonia Hotels & Resorts es una cadena hotelera multinacional. Es una de las principales cadenas hoteleras de nuestro país, contando actualmente con 75 establecimientos situados en más de 20 destinos diferentes y en plena expansión

Buscamos un/a estudiante muy orientado/a al detalle y a la calidad, con aptitudes numéricas, capacidad analítica y una actitud proactiva, con ganas de aprender y de aportar valor real desde el primer día.

Formará parte de un equipo joven, dinámico y colaborativo, que trabaja con metodologías ágiles y sprints para organizar tareas, priorizar y mejorar continuamente los procesos.

Responsabilidades principales

Plan de pruebas de campañas (Testing & QA)

Ejecución del plan de QA para campañas de generación de reservas.
Validación exhaustiva de links, segmentaciones, traducciones, contenidos y personalizaciones.
Revisión de automatizaciones, triggers y journeys.
Documentación de incidencias y seguimiento hasta su resolución.

Apoyo en la gestión y producción de campañas-

Apoyo en la preparación y carga de copys, creatividades y traducciones.
Coordinación operativa con otras áreas durante los sprints (Diseño, CRM...)
Control del time-to-campaign y soporte al flujo operativo.

Documentación de procesos

Mantenimiento de los manuales operativos, checklists y guías internas.
Estandarización de buenas prácticas del área y automatización de pequeñas tareas.

Reporting y análisis

Soporte en la extracción de métricas clave: OR, CTR, CTOR, conversiones, ingresos asociados y rendimiento por segmento.
Análisis básico de datos para detectar incidencias, patrones o mejoras potenciales.
Soporte en la preparación de dashboards y resúmenes semanales.

Soporte general en Producción de Campañas

Revisión visual y de coherencia de contenido.
Control de campañas automatizadas y caducidades.
Gestión de inventarios de campañas activas y contenidos.

Qué buscamos

Estudiante de último año de Marketing o Marketing Digital; Administración y Dirección de Empresas (ADE); Publicidad y Relaciones Públicas; Comunicación o Comunicación Digital; Turismo; Ingeniería Industrial / Organización / Informática (perfiles más analíticos)
Orientación al detalle
Perfil proactivo, curioso, resolutivo y con iniciativa.
Aptitudes numéricas y comodidad trabajando con datos.
Ganas de aprender de un equipo experto en CRM Marketing.
Valorable: HTML básico, Excel/Sheets avanzado, analítica digital o experiencia con herramientas CRM.

Qué aprenderá

1. La operativa real de un área de CRM Marketing y automatización de campañas.

Trabajo en sprints, priorización y dinámicas ágiles.
Procesos completos de campañas: planificación → producción → QA → envío → análisis.
Segmentación, personalización, reporting y customer lifecycle.
Coordinación transversal con equipos de marketing, BI, diseño y producto.