Action

Action is a European discount retailer offering a broad range of everyday products at the lowest possible prices, with more than 6,000 items across categories such as home decoration, cleaning, personal care, hobby, toys, garden, sports and pet supplies. The company runs store, distribution centre and office operations across multiple European countries.

Its assortment is refreshed with 150 new products every week and always includes around 1,500 products priced under €1, alongside weekly promotions and own brands.