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Area Sales Manager North (FMCG) - Food Channel

Area Sales Manager North (FMCG) - Food Channel

Heineken Spain
Heineken Spain
Bilbao, SpainCompetitiveOn-siteAdded yesterdaySenior · 5+ yearsFixed Term🇪🇸Spanish: Fluent

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About the role

At HEINEKEN SPAIN we are looking for an Area Manager to manage the northern region of Spain.

Mission

Lead the commercial team of Activation Managers, who negotiate to ensure Excellent Execution of our strategy at the point of sale, maximizing coordination with the negotiation teams (KAMs) and Trade Marketing.

What you'll do

Functions

  • Lead the assigned team of Activation Managers, providing them with coaching and accompanying them on commercial visits on a regular basis.
  • Lead the rollout of the strategy and brand plans in the region through Excellent Execution, contributing to the channel's execution, sales, and market share objectives.
  • Design and ensure the execution of the regional plan at the points of sale under their influence, with a special focus on those with the greatest development and impact potential.
  • Responsibility for the perfect execution of the Activation Managers at each assigned customer: availability, accessibility, visibility, and quality levers.
  • Responsibility for the implementation and monitoring of the PICOS tool, which enables us to achieve the picture of success at the point of sale.
  • Identify business opportunities in the region with the aim of gaining market share in strategic channels.
  • Lead the point-of-sale management teams in the region.
  • Lead coordination between the point-of-sale, Negotiation, and Trade Marketing teams, acting as a link between the departments involved in point-of-sale management and development.
  • Lead negotiations with regional point-of-sale managers at our clients.  
  • Lead accompaniment visits with internal stakeholders.
  • Evaluate the competencies of their employees and participate in their professional development.
  • Monitor and analyze the business through execution and sales KPIs to ensure the set objectives are met, adapt the strategy, and identify opportunities.
  • Control, monitor, and optimize budgets under their responsibility in the region to achieve maximum results.

What we're looking for

Requirements

  • At least 5 years of experience in FMCG positions (Food Area) 
  • At least 2 years of experience leading teams
  • At least 2 years of experience in commercial positions.
  • Higher education (Business Administration, Marketing, or similar)
  • Strong negotiation and interpersonal skills 
  • Customer and results orientation. 
  • Data analysis skills and proactivity to challenge the status quo.  
  • Leadership capability over direct teams and the ability to impact and influence indirect teams and internal stakeholders. 
  • Geographic mobility: availability to travel within the area of influence and to be in the market two or three days a week.

Nice to have

We are looking for a person with: 

  • Inspiring leadership and the ability to develop and motivate high-performing teams.
  • Strategic vision and business orientation, with the ability to turn commercial plans into results.
  • Strong analytical skills and a focus on continuous improvement.
  • Communication, negotiation, and influencing skills with internal and external stakeholders.
  • Proactivity, initiative, and the ability to identify growth opportunities in the market.
  • Collaborative mindset and the ability to coordinate multidisciplinary teams, generating synergies between the different areas of the organization.
  • Strong focus on execution, the customer, and achieving results.

Languages

Spanish (at least one required)

What you'll get

What do we offer?

  • Time for you 🏖: We have 29 days off per year! In addition, we take December 24th and 31st off to enjoy, no work! And we have our own day: the second Friday of September is a company holiday, so go grab a nice beer!
  • Rewards 💰: We offer a competitive salary based on your experience. In addition, we have a wide range of company benefits, and you can choose what suits you best: childcare, pension plan, gyms, medical insurance, among others. Plus 20 cases of our beers per year.
  • Culture 😊: We live our values and always strive to be consistent. This year, in the climate survey, 93% of our people say they feel proud to work at Heineken.
  • Diversity and inclusion 💚: We work so that all the people in our company feel free to be who they are and contribute all their value.
  • Sustainability 🍀: We drive innovation to brew beers with renewable energy, zero waste, and that return the water they borrow to their basins.
  • Global Environment 🌎: You will be part of a great global company, you can take part in international projects and work with colleagues from all over the world.
  • Events 🎉: You will have the opportunity to attend spectacular events we sponsor: major festivals, motorsport events, and shows that you will be able to enjoy.
  • Safety always ?: We are very proud of our safety culture and we focus on making sure we all always put safe behaviors into practice in our daily work, both in our factories and in our offices and commercial routes.
  • The sky is the limit! 🚀 If you join us, you will have all the confidence and freedom to decide, propose, and create.

Find out more at https://www.heinekenespana.es

Being part of a company driven by continuous improvement that is committed to innovation and people, where you will constantly learn and stay up to date. (A competitive salary and a positive working environment in which to grow. A temporary contract to get to know each other and start collaborating).

Vocational/technical training (or higher)

How you'll work

Bilbao and surroundings, Spain

Full time (40 h/week)

full-time

About the company & team

We are one of the 15 most attractive companies for talent in Spain and the 3rd most attractive in the beverage sector, according to Merco in the latest edition of #MercoTalentoEspaña25.

With more than 1,400 employees, at HEINEKEN Spain we are clear that people come first. That is why we are a great place to grow. We consider ourselves a family that takes care of its people and is committed to enabling them to give their best, fostering the best possible environment.

We offer a world full of opportunities, in a space where we look after the safety and physical and mental well-being of our team. And we work to create a fairer and more diverse world together, starting with our own company, where innovation, diversity and sustainability are just as important.

This is how #FeelingGreen happens at HEINEKEN Spain.

  • Feeling Green is the PASSION with which our brewmasters brew our beers.
  • It is bringing together TALENT AND DIVERSITY and having the COURAGE TO TURN EVERYTHING AROUND.
  • It is ENJOYING MAKING OTHERS ENJOY. Because that is OUR PURPOSE!

And we are proud of what we do.

  • FEEL THE GREEN with us!

Skills

  • Fast-moving consumer goods
  • Sales

Additional information

Apply before September 30th, 2026

You'll most likely need Spanish to apply.This job was automatically translated to English, .

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