Mango is one of Europe's leading fashion groups, specializing in the design, manufacture, and marketing of clothing and accessories. Founded in Barcelona, the company has grown into a global powerhouse with a presence in over 115 markets and a workforce of more than 15,000 employees. It operates several lines including Woman, Man, Kids, Teen, and Home, blending Mediterranean style with contemporary fashion trends.

Mango is headquartered in the Barcelona metropolitan area, offering a highly international environment for professionals in design, logistics, technology, and corporate services. The company is a major employer for international talent in Spain, particularly at its 'Hangar' design center and corporate offices, where English is frequently used alongside Spanish. They offer various career paths ranging from retail management to digital transformation and ecommerce.

Founded in 1984 in Barcelona, Mango opened its first store on Passeig de Gràcia. It began international expansion in 1992 and was an early adopter of e-commerce, launching its online store in 2000.

For international professionals

Headquartered in the Barcelona metropolitan area, offering a Mediterranean lifestyle with global career opportunities.
Highly international workforce with over 100 nationalities represented at their corporate offices.
Strong focus on digital transformation and ecommerce, making it a hub for tech and data professionals in the fashion industry.
Provides internal training programs and opportunities for international mobility within their global retail network.

Customer Marketing Automation Expert

MANGO

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

At Mango, we infuse everything we do with passion. Originating in Barcelona and present in more than 120 countries, we inspire the world with creativity, innovation, and authenticity.

Our multicultural team is the engine of our success. We take pride in taking fashion further, connecting our unique style with people all over the world.

YOUR NEW ROLE:

This is a position to be part of the Customer Marketing Automation team at Mango.

YOUR MAIN RESPONSIBILITIES:

In your day-to-day, you will be responsible for:

Leading the campaign and journey strategy and roadmap throughout the entire customer lifecycle (onboarding, activation, recurrence, winback, loyalty).
Defining, designing, and implementing journeys and trigger campaigns in Salesforce Marketing Cloud based on behavioral and transactional data.
Translating business needs into lifecycle marketing use cases, prioritizing them according to their impact on revenue, retention, and customer lifetime value (CLV).
Designing and executing omnichannel communication strategies (email, SMS, push), including A/B and multivariate testing plans to optimize results.
Analyzing the performance of initiatives and generating actionable data-driven recommendations.
Managing marketing automation projects in complex environments, coordinating dependencies, timings, and deliverables with key teams (Campaigns, Content, Design, IT, Analytics, Retail, and eCommerce).
Acting as an expert role in customer lifecycle, coordinating multiple teams to ensure initiatives are materialized, even without direct reports.

ABOUT YOU:

We are looking for someone who:

Brings solid experience (approx. 5-8 years) in CRM and Marketing Automation, managing complex and multichannel campaigns.
Has worked with Salesforce Marketing Cloud (or similar enterprise tools), especially in the design and execution of journeys.
Has a strong business orientation and a clearly customer-centric vision, focusing on lifecycle, retention, and CLV.
Is data-driven, with good knowledge of digital analytics (ideally Google Analytics) and notions of SQL for customer data extraction.
Is familiar with testing strategies (A/B, multivariate) and the logic of continuous improvement.
Feels an affinity for the world of fashion and retail and is eager to deeply understand the Mango customer.
Has a high capacity for project management, knows how to coordinate teams without direct hierarchical responsibility, and communicates in a clear and influential manner.
Has a degree in Marketing, Business Administration, Advertising, or similar.

YOUR BENEFITS:

Enjoy a flexible schedule and hybrid work that adapts to your needs. At Mango, we believe in the balance between professional and personal life.
At Mango, the weekend starts on Friday at noon. We offer an intensive schedule on Fridays and the eve of holidays.
Plan your vacations according to your preferences. At Mango, we value your time and want you to enjoy every moment.
As part of the Mango team, you will have a discount on all our lines, so you're always up to date!
Flexible remuneration package with tax advantages: health insurance, training, catering, and a nursery program.
Free company transport from Barcelona and El Vallès.
At Mango, we invest in your personal and professional growth. Access a wide range of training, personalized mentoring, continuous development programs, and internal promotion opportunities that will propel you toward success. On a technical level, you can train in the use of different technological platforms, as well as participate in workshops, meetups, communities of practice, team buildings, and company meetings.
Think big! Mango offers international opportunities in more than 120 markets to expand your horizons and grow with us globally.

At Mango, we believe in an inclusive culture where creativity and innovation inspire us to take fashion further. Therefore, we are committed to offering equal opportunities for all people, valuing the authenticity of each individual.

Taking Fashion

Further

View original advert (Spanish)

En Mango vestimos de pasión todo lo que hacemos. Con origen en Barcelona y presencia en más de 120 países, inspiramos al mundo con creatividad, innovación y autenticidad.

Nuestro equipo multicultural es el motor de nuestro éxito. Nos enorgullece llevar la moda más allá, conectando nuestro estilo único con personas de todo el mundo.

TU NUEVO PUESTO:

Se trata de una posición para formar parte del equipo deCustomer Marketing Automationde Mango.

TUS PRINCIPALES RESPONSABILIDADES:

En tu día a día, te encargarás de:

Liderar laestrategia y el roadmap de campañas y journeysa lo largo de todo el ciclo de vida de la clienta (onboarding, activación, recurrencia, winback, fidelización).
Definir, diseñar e implementarjourneys y campañas triggeren Salesforce Marketing Cloud basados en datos de comportamiento y transacciones.
Traducirnecesidades de negocioen casos de uso de lifecycle marketing, priorizándolos según su impacto enrevenue, retención y customer lifetime value (CLV).
Diseñar y ejecutarestrategias de comunicación omnicanal(email, SMS, push), incluyendoplanes de test A/B y multivariantepara optimizar resultados.
Analizar elrendimiento de las iniciativasy generar recomendaciones accionables basadas en datos.
Gestionarproyectos de marketing automation en entornos complejos, coordinando dependencias, timings y entregables con equipos clave (Campañas, Content, Diseño, IT, Análisis, Retail y eCommerce).
Ejercer unrol expertoen customer lifecycle, coordinando múltiples equipos para que las iniciativas se materialicen, aunque no tengas equipo a cargo directo.

SOBRE TI:

Nos gustaría que fueras una persona que:

Aportaexperiencia sólida (5-8 años aprox.) en CRM y Marketing Automation, gestionando campañas complejas y multicanal.
Ha trabajado conSalesforce Marketing Cloud(o herramientas enterprise similares), especialmente en eldiseño y ejecución de journeys.
Tiene una fuerteorientación a negocioy una visión claramentecustomer-centric, con foco en ciclo de vida, retención y CLV.
Esdata-driven, con buenos conocimientos de analítica digital (idealmente Google Analytics) y nociones deSQLpara explotación de datos de clienta.
Está familiarizada conestrategias de testing(A/B, multivariante) y con la lógica de mejora continua.
Sienteafinidad por el mundo de la moda y el retaily tiene ganas de entender a fondo a la clienta Mango.
Tienealta capacidad de gestión de proyectos, sabe coordinar equipos sin responsabilidad jerárquica directa y comunica de forma clara e influyente.
Cuenta con formación enMarketing, ADE, Publicidad o similar.

TUS BENEFICIOS:

Disfruta de un horario flexible y trabajo híbrido que se adapta a tus necesidades. En Mango, apostamos por la conciliación de la vida profesional y personal.
En Mango, el fin de semana empieza el viernes a mediodía. Ofrecemos horario intensivo los viernes y vísperas de festivos.
Planifica tus vacaciones según tus preferencias. En Mango, valoramos tu tiempo y queremos que disfrutes de cada momento.
Como parte del equipo de Mango, tendrás descuento en todas nuestras líneas, ¡para que estés siempre a la última!
Paquete de retribución flexible con ventajas fiscales: seguro médico, formación, catering y programa de guardería.
Transporte de empresa gratuito desde Barcelona y El Vallés.
En Mango, invertimos en tu crecimiento personal y profesional. Accede a una oferta de formación variada, mentorías personalizadas, programas de desarrollo continuo y oportunidades de promoción interna que te impulsarán hacia el éxito. A nivel técnico, podrás formarte en el uso de diferentes plataformas tecnológicas, así como participar en workshops, meetups, comunidades de prácticas, team buildings y company meetings.
¡Piensa en grande! Mango te ofrece oportunidades internacionales en más de 120 mercados para expandir tu horizonte y crecer junto con nosotros a nivel global.

En Mango, creemos en una cultura inclusiva donde la creatividad y la innovación nos inspiran a llevar la moda más allá. Por ello, tenemos el compromiso de ofrecer igualdad de oportunidades para todas las personas, valorando la autenticidad de cada individuo.