Marketing, Communications and Customer Experience Direction B2B (Temporary - 6 Months)
Randstad España·Torrejón de Ardoz, Spain
What they offer
Fixed-term contract
Full-time hours.
What they ask for
Have the right to work in Spain
Randstad España doesn't mention sponsorship in the ad.
Speak fluent Spanish
Listed as a requirement in the ad.
Work in English
English is required, per the ad.
Work on-site in Torrejón de Ardoz
No relocation package mentioned.
Have 8+ years of experience
Director-level role.
Pulled from the advert automatically — the full ad is what counts.
About the role
Are you a B2B marketing professional with strategic vision, leadership skills, and a hands-on approach? At Randstad Professionals, we are looking for a Head of Marketing, Communications and Customer Experience to cover a strategic temporary position (6 months, maternity leave replacement) in the East of Madrid. We are looking for a profile with solid managerial experience, able to take the reins immediately, manage high-impact projects at a regional/EMEA level, and lead a consolidated team in an industrial B2B environment.
What you'll do
Reporting to the Regional Sub-Directorate of Sales, Marketing and Innovation (SMI), the main responsibilities of the position include:
- Team leadership: Guiding, coordinating, and developing a team of 3 specialists focused on the areas of Marketing, Communications, and Customer Experience.
- ABM Strategy & Pipeline: Designing and implementing Account-Based Marketing (ABM) plans for strategic B2B accounts, participating in the development of value propositions (Tender Decks), and driving the commercial pipeline.
- Customer Experience & Hubs: Leading the CX program, driving the Impact Centre at the headquarters by organizing immersive and virtual sessions for key clients.
- Internal Communications & Engagement: Developing and implementing the internal communications plan for the sub-region, focused on safety culture and team engagement.
- Stakeholder Management: Representing the subsidiary in regional/EMEA committees and meetings, coordinating strategic initiatives with Sales and Innovation counterparts.
Requirements
Experience: Minimum of 8 years of experience in B2B Marketing areas (experience in the industrial, packaging, FMCG, or logistics sector is valued) and between 3 and 4 years in positions of responsibility or team management.
Languages: English C1/C2 (mandatory) for executive meetings, negotiations, and daily reporting with international structures.
Technical Skills: Proficiency in ABM methodologies, internal corporate communication, and Customer Experience program development.
Competencies: Leadership, autonomy, confidence in decision-making, and strong executive communication skills.
Availability: Immediate start (subject to notice period) and availability to work on-site in the East of Madrid.
Benefits and conditions
Strategic Project: Opportunity to lead the marketing area in a top-tier multinational during a 6-month temporary replacement.
Fixed Salary: Attractive and competitive.
Variable Salary: Bonus of up to €15,000 tied to the achievement of project KPIs.
Benefits: Company car.
About the role
¿Eres un/a profesional del marketing B2B con visión estratégica, capacidad de liderazgo y enfoque hands-on? En Randstad Professionals seleccionamos un/a Head of Marketing, Comunicación y Customer Experience para cubrir una posición temporal estratégica de 6 meses (sustitución por paternidad) en la zona Este de Madrid. Buscamos un perfil con sólida experiencia directiva, capaz de tomar las riendas de forma inmediata, gestionar proyectos de alto impacto a nivel regional/EMEA y liderar un equipo consolidado en un entorno industrial B2B.
What you'll do
Reportando a la Dirección Subregional de Ventas, Marketing e Innovación (SMI), las principales responsabilidades del puesto incluyen:
- Liderazgo de equipo: Guiar, coordinar y desarrollar a un equipo de 3 especialistas enfocados en las áreas de Marketing, Comunicación y Customer Experience.
- Estrategia ABM & Pipeline: Diseñar e implementar planes de Account-Based Marketing (ABM) para cuentas estratégicas B2B, participando en la elaboración de propuestas de valor (Tender Decks) y dinamizando el pipeline comercial.
- Customer Experience & Hubs: Liderar el programa de CX impulsando el Impact Centre de la sede mediante la organización de sesiones inmersivas y virtuales para clientes clave.
- Comunicación Interna & Engagement: Desarrollar e implementar el plan de comunicación interna para la subregión, enfocado en cultura de seguridad y engagement de los equipos.
- Gestión de Stakeholders: Representar a la filial en comités y reuniones regionales/EMEA, coordinando iniciativas estratégicas con sus homólogos de Ventas e Innovación.
Requirements
Experiencia: Mínimo 8 años de experiencia en áreas de Marketing B2B (valorable sector industrial, packaging, FMCG o logística) y entre 3 y 4 años en posiciones de responsabilidad o gestión de equipos.
Idiomas: Inglés C1 / C2 (imprescindible) para reuniones ejecutivas, negociación y reporting diario con estructuras internacionales.
Conocimientos técnicos: Dominio de metodologías ABM, comunicación corporativa interna y desarrollo de programas de Customer Experience.
Competencias: Liderazgo, autonomía, seguridad en la toma de decisiones e interlocución ejecutiva.
Disponibilidad: Incorporación rápida (respetando periodo de preaviso si aplica) y disponibilidad para trabajar de forma presencial en la zona Este de Madrid.
Benefits and conditions
Proyecto estratégico: Oportunidad de liderar el área de marketing en una multinacional de primer nivel durante una sustitución temporal de 6 meses.
Retribución fija: atractiva y competitiva
Retribución variable: Bonus de hasta 15.000 € vinculado a la consecución de KPIs del proyecto.
Beneficios sociales: Coche de empresa.
This job was automatically translated to English, .
About the company
Randstad España
Staffing
Randstad España is a staffing agency.They recruit for client companies, so the employer you would work for is not named on this ad.