Marketing Mix Modeling Consultant – Paid Media

• You have demonstrable experience in Marketing Mix Modeling (MMM) or you possess experience in statistical methods, econometrics, and marketing performance measurement (e.g., causal inference, predictive modeling, time series analysis).

• You possess a solid business and marketing vision, with the ability to connect analytical results with real impact.

• You enjoy facilitating conversations with clients, simplifying technical complexity, and generating trust.

• You are a fast learner, with great curiosity and an orientation toward continuous improvement.

• You have a C1 English level or higher, with fluency in international environments.

• Knowledge or experience with traditional and advanced attribution models (Last Click, DDA, MTA...).

• Experience with experimentation and causal inference methods (A/B testing, Geo-testing, Causal Impact...)

• Previous experience with data visualization tools such as Looker Studio, Tableau, or Power BI.

• Knowledge of cloud platforms (ideally Google Cloud Platform: BigQuery, Composer...).

• Familiarity with common attribution models.

• Experience in advertising investment management

• Knowledge of DataOps processes and tools (pipelines, version control, data flow monitoring).

Digital marketing has stopped being a line item in a budget to become the growth engine of brands. But with so many tools, data, and channels, many companies need an ally to connect all the pieces: strategy, technology, execution, and results. Adsmurai has become that ally.

We are a Growth-Tech Partner. We combine proprietary technology, data, artificial intelligence, and expert judgment to turn marketing into a scalable growth system. We design, build, and optimize the complete system that makes a brand grow better, because we believe growth doesn't come from running more campaigns, but from connecting the pieces better.

Our platform, Adsmurai Marketing Platform, is the brain of it all. It centralizes the management of campaigns, data, audiences, and feeds, allowing brands and agencies to scale results through automated and intelligent strategies. It integrates multiple sources, platforms, and KPIs in real time, automates catalogs and creatives, and analyzes e-commerce, CRM, and media data to optimize advertising effectiveness.

With a culture based on excellence, agility, and collaboration, we drive an environment where bold innovation and efficiency generate transformative results. Our team, made up of more than 460 experts, is key to this technological revolution.

We are an official partner of Meta, Google, Pinterest, and TikTok, and a benchmark for leading brands in retail-fashion, luxury, education, and sports. We have offices in Barcelona, Málaga, Bogotá, and Madrid, setting the global standard for efficiency and excellence in digital marketing.

We are looking for a Marketing Mix Modeling Consultant to join our Marketing Science team and be a key piece in the expansion of our Marketing Mix Modeling (MMM) solution.

• Lead Marketing Mix Modeling projects with clients, from definition to the delivery of results.

• Facilitate the adoption and understanding of MMM value across different client profiles (marketing, performance, management).

• Collaborate with the Data Scientists and Data Engineers team for the development, adjustment, and improvement of models.

• Master our internal MMM model generation tool, understanding its logic and possibilities to actively contribute to the development of solid and relevant models.

• Translate complex results into relevant and actionable insights, aligned with the client's business and marketing priorities.

• Accompany clients in the use of MMM results in planning, forecasting, and strategic decision-making processes.