Airzone is a leading manufacturer of intelligent control systems for HVAC (Heating, Ventilation, and Air Conditioning) installations. Founded in Málaga, the company develops innovative hardware and software solutions designed to improve energy efficiency and thermal comfort in residential and commercial buildings. With a strong focus on R&D, Airzone has established itself as a key player in the smart building sector, operating on a global scale with a presence in Europe, North America, and the Middle East.

Headquartered in the Andalusia Technology Park (PTA) in Málaga, Airzone offers a dynamic environment for international professionals, particularly in engineering, technical sales, and marketing. The company frequently recruits multilingual talent to support its expansion into foreign markets like France, Italy, and the APAC region. Its commitment to sustainability and cutting-edge IoT technology makes it an attractive destination for expats looking to work in the green tech space within Southern Spain.

Airzone was founded in 1997 in Málaga, Spain, as part of the Altra Corporation. It began by developing zoning systems for air conditioning and has since evolved into a global leader in smart HVAC control and energy management.

End User Content Technician

Airzone

This job was originally posted in Spanish and automatically translated to English.

Job Description

Who are we?

AIRZONE is a leading company in smart HVAC solutions with an international presence. Our commitment to sustainability, technology, and people has made us a benchmark in the HVAC industry.JOIN THE SMART COMFORT REVOLUTION!

At AIRZONE, we're redefining the future of comfort and energy efficiency through cutting-edge technology. If you're passionate about innovation, challenges, and want to work in a dynamic environment where your ideas matter - we want to hear from you!

Job Objective:

Create, develop, and optimize content for marketing and acquisition campaigns in a persuasive manner and consistent with the brand identity and tone, in order to attract, connect, and convert the audience into leads and customers, contributing to the company's commercial objectives.

Main Functions and Tasks:

Content Creation and Writing

Creation and writing of content for acquisition campaigns and communication with customers and potential customers across different channels:
- Advertising copy for campaigns (display, paid social, SEM) and development of creative pieces together with the design team.
- Email marketing content: newsletters, promotional campaigns, and automated nurturing sequences.
- Landing pages, forms, and lead magnets oriented towards lead acquisition and conversion.
- Subject lines, calls to action (CTAs), and optimized texts to improve open, click, and conversion rates.
- Texts for promotions, giveaways, and specific acquisition actions.

Editing and proofreading of texts regarding spelling, grammar, and style.
Adaptation of content according to the format, channel, and target audience.
Cultural and contextual adaptation of texts for each specific market

Content Strategy Development

Development of content based on the strategy and campaign calendar, in accordance with the style guide, voice, and tone.
Design of messages adapted to each stage of the funnel (acquisition, consideration, and conversion) and to each audience segment.
Competitor research, as well as keywords and trends aligned with the strategy.
Conducting A/B tests and optimizing copy based on results and performance metrics.

Coordination with Other Teams and Departments

Close collaboration with the Marketing and Customer Service teams
Participation in campaign planning and development meetings
Advising other teams and departments on writing, messaging, and conversion aspects

Internal Procedures

Prepare internal tracking reports
Know and apply established internal quality processes.
Where applicable, propose improvements to internal processes with the aim of gaining global efficiency within the company.

DESIRABLE EDUCATION

Degree in Advertising and Public Relations, Marketing, Communication, or similar .

SPECIFIC KNOWLEDGE

Editing and proofreading of texts regarding spelling, grammar, style, and SEO.
Persuasive and conversion-oriented copywriting.
Email marketing, marketing automation, and lead nurturing
Knowledge of email marketing and automation tools such as Mailchimp or HubSpot, advertising platforms (Google Ads, Meta Ads), and web analytics (GA4).
MS Office suite (Word, Excel, Outlook, PowerPoint).

EXPERIENCE

Desirable experience in a similar position

If you share our values and love what we do, we want to meet you!

View original advert (Spanish)

Who are we?

Objetivo del puesto:

Crear, desarrollar y optimizar los contenidos de las campañas de marketing y captación, de forma persuasiva y coherente con la identidad y el tono de marca, con el fin de atraer, conectar y convertir a la audiencia en leads y clientes, contribuyendo a los objetivos comerciales de la compañía.

Funciones principales y tareas:

Creación y redacción de contenidos

Creación y redacción de los contenidos de las campañas de captación y de comunicación con cliente y cliente potencial en los diferentes canales:
- Copy publicitario para campañas (display, paid social, SEM) y desarrollo de las piezas creativas junto con el equipo de diseño.
- Contenidos de email marketing: newsletters, campañas promocionales y secuencias automatizadas de nurturing.
- Landing pages, formularios y lead magnets orientados a la captación y conversión de leads.
- Asuntos, llamadas a la acción (CTAs) y textos optimizados para mejorar las tasas de apertura, clic y conversión.
- Textos para promociones, sorteos y acciones de captación puntuales.

Edición y corrección de textos a nivel de ortografía, gramática y estilo.
Adaptación del contenido según el formato, el canal y el público objetivo.
Adaptación cultural y contextual de los textos para cada mercado específico

Desarrollo de la estrategia de contenido

Desarrollo del contenido en base a la estrategia y al calendario de campañas, acorde a la guía de estilo, voz y tono.
Diseño de mensajes adaptados a cada fase del embudo (captación, consideración y conversión) y a cada segmento de audiencia.
Investigación de la competencia, así como de palabras claves y tendencias acordes a la estrategia.
Realización de pruebas A/B y optimización del copy en función de los resultados y métricas de rendimiento.

Coordinación con otros equipos y departamentos

Colaboración estrecha con los equipos de Marketing y Atención al cliente
Participación en reuniones de planificación y desarrollo de campañas
Asesoramiento sobre aspectos de redacción, mensaje y conversión a otros equipos y departamentos

Procedimientos Internos

Preparar informes de seguimiento internos
Conocer y aplicar los procesos internos de calidad establecidos.
En caso de que aplique, proponer mejoras a los procesos internos con el objetivo de ganar eficiencia de forma global en la empresa.

FORMACIÓN DESEABLE

Grado en Publicidad y Relaciones Públicas, Marketing, Comunicación o similar .

CONOCIMIENTOS ESPECIFICOS

Edición y corrección de textos a nivel de ortografía, gramática, estilo y SEO.
Copywriting persuasivo y orientado a conversión.
Email marketing, marketing automation y nurturing de leads
Conocimiento de herramientas de email marketing y automatización como Mailchimp o HubSpot, plataformas publicitarias (Google Ads, Meta Ads) y analítica web (GA4).
Paquete ofimático MS Office (Word, Excel, Outlook, PowerPoint).