Digital Marketing Director

Skills

• Leadership.
• Analytical mindset.
• Interest in trends and current developments in digital marketing.
• Ability to lead multidisciplinary teams.
• Motivation to learn and apply new knowledge.
• Ability to visualize and design digital services and products.
• Capacity to adapt products and services to the digital world.
• Extensive knowledge of communication and marketing strategies.
• Advanced proficiency with digital platforms and channels.
• Extensive experience in digital marketing.
• Proficiency with metrics tools, management of social networks and content managers.
• Extensive knowledge of SEO and SEM positioning strategies.

Valued

• Advanced English Level
• Knowledge of Zoho CRM
• Experience in similar positions

We Offer

• Permanent Contract
• Full Time
• Be part of an innovative company with significant global expansion

Robotics Company located in the Scientific Park of the University of Alicante is seeking a Digital Marketing Director for immediate incorporation

Responsibilities

• Develop and execute the company's digital marketing strategy.
• Find ways to understand the needs of digital customers and users.
• Coordinate work with other areas of the company to execute the brand's digital strategy.
• Establish a work methodology for the marketing team.
• Measure, analyze, and report on the performance of all efforts in the area.
• Manage the area's budget and monitor investments.
• Carry out activities to generate leads.
• Optimize and monitor the management of the website and digital channels to acquire prospects.
• Define the key metrics and criteria for measuring the ROI of the actions.
• Develop, test, and evaluate new marketing channels.
• Oversee digital content across all formats and channels.
• Identify new trends to adapt the strategy.
• Seek out new growth techniques.
• Research emerging technologies and evaluate their adoption.