Product Marketer

What you will bring...

• Taste in product positioning - the core skill. You know how to position a product and sharpen messaging, and you have a real point of view on it.

• AI-native at today's frontier - non-negotiable. You already work agentically: spin up experiments and workflows with AI, try five things this week, kill four, scale one.

• Generalist with agency. Versatile and not channel-precious. If there's an experiment to run, you run it - even one you've never done before - moving from positioning to a campaign to a new channel without friction.

• A track record in B2B marketing where you've built and shipped, not just strategized.

We're HappyScribe, a profitable, 100% bootstrapped AI company based in Barcelona.

We built one of the web's most accurate multilingual transcription platforms, trusted by hundreds of thousands of users each month. That product funds our freedom to create what's next-no investors, no burn rate, just focus.

Now we're taking that same tech and expertise to a bigger frontier: turning conversations into intelligence. We're building the layer where meetings become memory, ideas become action, and teams work with more clarity and speed.

You'd be joining a team of ~17 people, close-knit and pragmatic. Some of us are scaling a mature, revenue-generating platform. Others are prototyping new products that push the limits of speech and agentic AI.

We move fast but think long-term. There's room here to shape, ship, and own real products - not pitch decks.

About the role...

We're looking for a generalist Product Marketer to lead how we position and talk about the product. Positioning is the core of the role - sharpening our messaging, our website, and how we show up segment by segment. It's the part of marketing where we already know we have the most work to do, and where we have the clearest sense of where we are and where we want to go.

It's a hands-on, AI-native role. Alongside the positioning work, you'll run growth experiments across channels - launching them agentically to find what works. You take a channel as far as you and your agents can; once it's proven and needs to go deeper, that's when we bring in a specialist. You're the person who finds the channels worth betting on.

What you will do...

• Positioning & messaging - your core. Own how we describe the product and our differentiators, across the website, landing pages, and campaigns. This is where we know we need you most.

• Talk to customers and feed their exact language back into positioning, pages, and the campaigns you run.

• Run agentic channel experiments. Take our ICP and segments and test channels end-to-end - ABM, product-led, and beyond. Launch fast, measure, kill what doesn't work, double down on what does.

• Find and validate the channels worth scaling. Push a channel as far as you + agents can take it; when it's proven and needs to go one level deeper, we hire a specialist for that channel.

• Stack high-intent niche segments. Lean into tightly-targeted segments that convert (e.g. European GDPR notetaking, French journalism) and pile up the ones with strong purchase intent under a clear umbrella positioning.

🤲 Hybrid set-up - Our setup is hybrid and built on trust. We come together in our Barcelona office for the things that are better in person, and protect focus time wherever you work best.

⏱️ Flexible working hours - Work on the schedule that makes you the happiest and productive. Here's more info.

🏰 Barcelona office (Gràcia) - More than a desk. A creative hub. Your space for collaboration and community. Take a sneak peek here.