Marlex is a leading Spanish human resources and recruitment consultancy specializing in talent acquisition, temporary staffing, and executive search. With over 30 years of experience and a network of more than 60 offices, the company serves a wide range of industries including aerospace, engineering, healthcare, and administration, positioning itself as one of the top HR firms in the country.

Headquartered in Catalonia, Marlex has a deep-rooted presence across the Spanish territory, with significant operations in Madrid and Barcelona. For international professionals, Marlex acts as a key gateway to the Spanish job market, frequently managing recruitment processes for high-tech sectors like mobility and defense that require multilingual talent and specialized technical expertise.

Founded in 1996 in Girona, Marlex began as a local recruitment firm before expanding nationwide. It has grown into one of the largest HR consultancies in Spain, focusing on proximity to both clients and candidates.

For international professionals

Operates a network of over 60 physical offices across Spain, providing extensive local market coverage.
Specializes in high-growth sectors for international talent, including Aerospace, Engineering, and IT.
Frequently manages recruitment for roles requiring multilingual capabilities, specifically English and French.
Acts as a primary recruiter for major industrial and technology hubs in Madrid, Barcelona, and Andalusia.

Leads CRM Specialist

Marlex Recruiting

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Are you an expert at converting contacts into satisfied customers? Do you believe that behind every piece of data in the CRM there is a person who deserves agile and quality attention? Are you looking for a project where you can manage the sales funnel by putting the customer at the center? If your answer is yes, we want to meet you!

At Paul Marlex, we are collaborating with a major company looking to transform its commercial and digital management. We are looking for a Leads & CRM Specialist with a strong focus on constant customer attention and operational excellence.

What will your mission be in the company? Your main objective will be to ensure that no lead goes unanswered. You will be the engine that ensures an impeccable, human, and efficient management of every contact, guaranteeing that the customer experience is excellent from the first click to loyalty:

Active Lead Management and Attention: Lead the proactive acquisition and follow-up process. Your priority will be to ensure the customer receives the appropriate attention at the right moment, coordinating with commercial teams to avoid wait times.
Customer Experience in Digital Channels: Supervise and optimize direct touchpoints, such as the Chatbot and Call Center, ensuring that responses are resolutive, friendly, and of high quality.
Loyalty and Post-Sales Follow-up: Use the CRM to create recurring contact strategies that seek not only the sale, but also long-term customer support and satisfaction.
Reputation Management and Voice of the Customer: Manage Google My Business profiles, responding to reviews and managing the company's online reputation. You will turn customer feedback into opportunities for improvement.
Analysis with Purpose: Prepare conversion and performance reports, but always with a focus on improving the user experience and eliminating friction in their purchasing process.
Interaction Quality: Supervise data quality and commercial treatment to ensure that every brand communication is consistent, professional, and personalized.

What can we offer you?

Direct hiring by the company in a strategic position where technology and the human factor go hand in hand.
The opportunity to lead the voice of the customer within the company's digital strategy.
Being part of a dynamic team, with an excellent work environment oriented towards continuous improvement.

What do we need from you?

Education: Degree in Marketing, Business Administration, Statistics, or similar.
Experience: Minimum 3 years in lead and CRM management, with a special focus on environments where agility in attention is critical.
Service Vocation: Ability to understand customer needs and ensure that the sales process is fluid and satisfactory.
Technical Competencies: Advanced mastery of CRM (segmentation and automation) and management of digital attention channels (Chatbots, Social Media, Google My Business).
Key Skills: Empathy, great organizational capacity, rigor in follow-up, and an analytical mindset oriented toward both results and service quality.

View original advert (Spanish)

¿Eres un experto/a en convertir contactos en clientes satisfechos? ¿Crees que detrás de cada dato en el CRM hay una persona que merece una atención ágil y de calidad? ¿Buscas un proyecto donde gestionar el funnel de ventas poniendo al cliente en el centro? Si tu respuesta es sí, ¡queremos conocerte!

Desde Paul Marlex, colaboramos con una importante compañía que busca transformar su gestión comercial y digital. Buscamos a un/a Leads & CRM Specialist con un fuerte enfoque en la atención constante al cliente y la excelencia operativa.

¿Cuál será tu misión en la empresa? Tu objetivo principal será garantizar que ningún lead se quede sin respuesta. Serás el motor que asegure una gestión impecable, humana y eficiente de cada contacto, garantizando que la experiencia del cliente sea excelente desde el primer clic hasta la fidelización:

Gestión Activa y Atención de Leads: Liderar el proceso de captación y seguimiento proactivo. Tu prioridad será que el cliente reciba la atención adecuada en el momento justo, coordinando con los equipos comerciales para evitar esperas.
Customer Experience en Canales Digitales: Supervisar y optimizar los puntos de contacto directo, como el Chatbot y el Call Center, asegurando que las respuestas sean resolutivas, cercanas y de alta calidad.
Fidelización y Seguimiento Postventa: Utilizar el CRM para crear estrategias de contacto recurrente que no solo busquen la venta, sino también el acompañamiento y la satisfacción a largo plazo del cliente.
Gestión de la Reputación y Voz del Cliente: Administrar los perfiles de Google My Business, respondiendo reseñas y gestionando la reputación online de la compañía. Convertirás el feedback de los clientes en oportunidades de mejora.
Análisis con Propósito: Elaborar informes de conversión y rendimiento, pero siempre con el foco en mejorar la experiencia del usuario y eliminar fricciones en su proceso de compra.
Calidad de la Interacción: Supervisar la calidad de los datos y el trato comercial para asegurar que cada comunicación de la marca sea coherente, profesional y personalizada.

¿Qué te podemos ofrecer?

Contratación directa por empresa en un puesto estratégico donde la tecnología y el factor humano se dan la mano.
La oportunidad de liderar la voz del cliente dentro de la estrategia digital de la compañía.
Formar parte de un equipo dinámico, con un ambiente de trabajo excelente y orientado a la mejora continua.

¿Qué necesitamos de ti?

Formación: Grado en Marketing, ADE, Estadística o similar.
Experiencia: Mínimo 3 años en gestión de leads y CRM, con especial foco en entornos donde la agilidad en la atención es crítica.
Vocación de Servicio: Capacidad para entender las necesidades del cliente y asegurar que el proceso de venta sea fluido y satisfactorio.
Competencias Técnicas: Dominio avanzado de CRM (segmentación y automatización) y gestión de canales de atención digital (Chatbots, RRSS, Google My Business).
Habilidades Clave: Empatía, gran capacidad de organización, rigor en el seguimiento y una mentalidad analítica orientada tanto a resultados como a la calidad del servicio.