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CRM & Lifecycle Manager

Hybrid in Barcelona·Added 26 days ago

Scopely

92 open roles

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Overview

Job details

Hybrid
Office and home days — the ad has the split.

Requirements

Have the right to work in Spain
Scopely doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Be near Barcelona for hybrid days
No relocation package mentioned.
Have 3+ years of experience
Mid-level role.

Requirements

What we're looking for

3+ years in CRM, lifecycle marketing, growth, or product management roles with hands-on channel execution
Demonstrated ability to own communication strategy, not just execution: segment definition, calendar ownership, and campaign roadmapping
Strong understanding of player onboarding and early retention dynamics (D1-D30) in F2P mobile games
Working proficiency with CRM and lifecycle orchestration platforms (e.g., Braze, Iterable, or equivalent in-house tooling)
Experience designing and analyzing A/B tests, holdouts, and lifecycle experiments
Strong analytical mindset with the ability to translate data into strategy and cross-functional recommendations
Comfortable working within sprint-based development environments and influencing product decisions
Excellent cross-functional communication and stakeholder management skills

Nice to have

Experience in midcore mobile games (professional and/or deeply engaged player) preferred
Familiarity with web-based marketing surfaces (landing pages, webstores, direct-to-consumer flows) a plus

The role

Scopely is looking for a CRM & Lifecycle Manager to join our unannounced project, working in our Barcelona hub (Flexible Hybrid).

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

We are in the early stages of development on an ambitious, unannounced, cross-platform Midcore Strategy game featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.

What you'll do

The CRM & Lifecycle Manager owns player lifecycle communication for the title, from strategy through execution. Embedded within the game's marketing team, this person defines how we reach, retain, and re-engage players across CRM channels, then builds and ships the campaigns that deliver on that strategy. They partner closely with Product, Live Ops, and UA to ensure player journeys are fully supported from first install through long-term engagement, with particular focus on early retention and conversion.

Define and own the lifecycle communication strategy across key player segments (new, active, lapsing, and conversion-focused cohorts)
Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
Develop the early-lifecycle communication framework (onboarding through D30), with explicit accountability for supporting D30 retention and conversion targets
Build, test, and launch campaigns across email, push, in-game messaging, and web surfaces using the CRM platform
Configure audience segmentation, journey logic, A/B variants, holdouts, and send-time optimization
Own campaign QA prior to launch, including test sends, audience validation, and render checks
Monitor live campaigns for delivery and performance issues, and resolve or escalate as needed
Own reactivation and win-back communication programs
Partner closely with Product and Live Ops to influence feature development affecting player communication, onboarding, and early retention (e.g., messaging surfaces, onboarding flows, opt-ins)
Represent lifecycle needs in live ops planning and product reviews
Coordinate with Community and Player Experience to ensure a consistent player-first narrative across all outbound touchpoints
Partner with analytics to design experiments and translate performance insights into strategy and roadmap recommendations

About Scopely

Scopely is a global interactive entertainment and mobile gaming company headquartered in Culver City, California. The company develops, publishes, and operates a portfolio of hit mobile games including Monopoly GO!, Star Trek Fleet Command, Marvel Strike Force, Stumble Guys, and Yahtzee with Buddies, reaching hundreds of millions of players worldwide. Scopely is known for its live-ops expertise, data-driven game design, and a culture that blends creative game development with deep analytics and technology.

Scopely has a significant presence in Spain, with a growing team of engineers, designers, producers, and corporate functions supporting its global game portfolio. The company actively hires international talent across disciplines, offering remote-friendly and hybrid roles, and its Spain-based teams work on some of the most recognizable mobile gaming franchises in the world. For international professionals, Scopely offers a fast-paced, product-led environment where data, creativity, and technology intersect, making it an attractive destination for those looking to work on globally successful consumer products.

Industry: Gaming
Founded: 2011
Employees: 1,000–5,000
Headquarters: Culver City, USA
In Spain: Madrid, Barcelona
Website: scopely.com

Good to know if you are moving

Scopely is a US company, so international hires typically require a work visa sponsorship; the company has experience with global mobility and relocation support.
The company's Spain-based roles span game development, product, engineering, and corporate functions, offering a wide range of entry points for international professionals.
Scopely's culture is data-driven and product-focused, with a strong emphasis on live operations (LiveOps) — a valuable environment for professionals coming from traditional game studios.
The company works on globally recognized IPs (Monopoly, Star Trek, Marvel), which can be a strong resume builder for professionals in the gaming industry.
While the global HQ is in the US, the Spain hub is a growing and strategic part of the company's international operations, particularly for product, engineering, and creative roles.

In their own words

About the company & team

This role reports directly to the VP of Marketing.

Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry - bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely's position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like "MONOPOLY GO!" from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses - Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators," Scopely believes that video games can be a force for good - creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Additional information

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

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