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Product Marketing Manager - GTM & Enablement

Remote, Barcelona·Full-time·Added yesterday (last checked 21 Oct)

SplitMetrics

10 open roles

Overview

Work mode
Remote (Barcelona)
Contract
Full-time
English
Required
Experience
4+ years
Benefits
Private health insurance

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

  • May fit the digital nomad visa

    A remote job for a company outside Spain: you apply yourself, no sponsor needed. It asks for about €2,849 a month in remote income.

More jobs that may fit the digital nomad visa

Skills

Requirements

What we're looking for

  • 4+ years of experience as PMM in B2B SaaS or consumer apps

  • Experience in creating marketing assets, such as emails, internal enablement decks, product data sheets, battle cards, and other

  • Experience working in marketing for the US & EMEA markets

  • Exceptional English, both written and spoken

  • Sense of ownership in everything you do

  • Ruthless prioritisation and execution skills - you do what's needed and find creative ways to solve problems

  • Comfortable collaborating with a diverse set of stakeholders across Product, Marketing, Engineering, Sales, Customer Success, and Support

  • AI-native who seeks opportunities to improve routine workflows through AI without introducing slop in key deliverables and documents

Nice to have

  • Previous experience in marketing technology is a plus, but not a requirement

Pay & benefits

What you'll get

  • Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

  • Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

  • Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

  • Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

  • Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

  • Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

  • Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

The role

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

  • SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.

  • SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

  • SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

  • App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

You will play a key role in driving the success of new products and services that SplitMetrics launches. As a Product Marketing Manager at SplitMetrics, you will help the product team better understand customer needs, improve the positioning and messaging of our core products, support internal enablement teams in helping our customers adopt new offerings, and define and execute the go-to-market strategy.

The role will be a perfect fit for a true generalist who has a strategic view but spends most of their time doing hands-on product marketing work. The person in this role will have an outsized impact both on our ability to attract new customers and on helping existing customers extract even more value from SplitMetrics. The person in this role will report directly to the CPO and will be a part of the product management team.

What you'll do

  • Drive the adoption of new products and services SplitMetrics launches across multiple products, including SplitMetrics Acquire and App Radar

  • Ensure internal alignment and up-to-date knowledge in customer-facing teams on the product's capabilities and their value

  • Optimise our communications to deliver higher performance in core user segments

  • Own the go-to-market strategy for new features and improvements we introduce, with the focus on driving adoption

  • Define the positioning, messaging, and narrative for the new features and product improvements together with the marketing team

  • Build and refine internal enablement materials that help our sales, customer success, support, and business development teams achieve their goals

  • Evaluate the results of product launches to adjust our product strategy together with the Product Managers team

  • Keep our customers informed and engaged, e.g., via monthly newsletters

  • Optimise automated communications workflows for higher performance

  • Build, refine, and keep competitive battle cards up to date

  • Improve core product marketing processes with AI workflows to simplify keeping internal knowledge up-to-date

About SplitMetrics

SplitMetrics is a software company specializing in mobile app growth and optimization, offering products such as A/B testing and analytics tools for app store pages. The company operates globally, with a focus on helping app developers and marketers improve conversion rates and user acquisition. Its careers page lists open roles, indicating an active hiring process, though specific details about its scale and office locations are not provided in the available evidence.

Industry
Software

Good to know if you are moving

  • The company uses Ashby for its careers page, which typically provides transparent job listings and application processes.
  • No specific Spain office or relocation support details are mentioned in the available evidence.
  • As a software company focused on mobile app growth, roles may be remote-friendly, but this is not confirmed.

In their own words

About the company & team

  • For over 11 years, we've been at the forefront of the mobile marketing industry, building an ecosystem of market-leading technologies.

  • An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.

  • Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

  • Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

  • Integrated AI into our strategic approach since 2023.

  • Effectively collaborate across 20+ countries with a remote-first and supportive culture.

At SplitMetrics, our values are not just words - they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

  • Move Fast

  • Get Sh*t Done

  • Build Together

  • Strive for Transparency

  • Own What You Do

  • Learn + Share = Excel

Additional information

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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