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Head of Product Marketing EU

Remote, Barcelona·Added 4 days ago

TyrAds

2 open roles

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Overview

Job details

Fixed-term contract
Per the ad.
Fully remote
Per the ad.

Requirements

Have the right to work in Spain
TyrAds doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Have 5+ years of experience
Director-level role.

Requirements

What we're looking for

Senior Leadership: 5+ years of experience as Head of Product / Product Marketing Lead, plus 3–5 years of people management.0-to-1

Track Record: Proven experience building and scaling consumer digital products or apps from the ground up.

Mobile Gaming & Rewarded Space: Background in mobile gaming, offerwalls, or rewarded user acquisition (prior experience as a Gaming Lead/Manager is a plus).

UA & Performance Marketing Knowledge: Solid understanding of performance marketing mechanics, media buying workflows, and offerwall economics.

Strong Communication: Excellent leadership skills with the ability to bridge technical, product, and commercial teams effectively.

The role

We are seeking a Head of Product Marketing to drive product strategy, positioning, and growth across our mobile rewards ecosystem. In this role, you will lead our products from early concept through execution—shaping how users engage with partner content, complete tasks, and earn rewards. You will partner closely with cross-functional leadership, internal marketing teams, and product units to connect user acquisition efforts directly with platform experience and retention.

What you'll do

Product Strategy & GTM: Own product marketing strategy, feature positioning, and go-to-market plans to drive user engagement and retention across mobile platforms.
0-to-1 Product Growth: Concept, prototype, and launch gamified features, offer mechanics, and user flows from the ground up.
UA & Media Buying Alignment: Partner directly with internal UA/media buying teams to optimize performance marketing funnels and ad spend.
Offerwall & Monetization: Optimize offerwall promotions, partner game tasks, survey integrations, and reward loops to maximize user retention and revenue yield.
Team Leadership: Mentor and manage a high-performing product marketing team while collaborating across data, product, and engineering.
Engagement and Retention marketing

How you'll work

Location: Remote / Onsite Options Available

About TyrAds

Industry: Advertising Technology
Website: tyrads.com

In their own words

About the company & team

We are a leading tech-driven loyalty and rewards platform that partners with businesses to create meaningful and rewarding experiences for their customers. With millions of users across our platforms, we specialize in innovative AdTech solutions powered by big data, machine learning, and deep learning technologies.

Our systems process over 10,000 events per second, delivering real-time insights at scale. We build seamless user experiences across web, Android, and iOS, while leveraging ML/AI to power personalization and advertising effectiveness.

We are a team of 90+ employees worldwide and growing, guided by values of transparency, ownership, learning from mistakes, and respect for diverse cultures. Our product development follows Agile methodologies with weekly releases and collaboration tools such as GitHub, Jira, and Slack.

All open roles at TyrAds