Associate Director of Marketing

• Annual base pay: $50,000-80,000 USD, depending on location & experience

• Bonus (15% of base pay)

• Generous paid time off

We're hiring an Associate Director of Marketing to help lead and scale our global marketing function across brand, content, creative, and growth. This is a high-impact role for someone with a strong foundation in luxury hospitality and/or travel marketing. You know how to build a premium brand while driving measurable demand through paid, organic, and partner channels.

You'll own day-to-day leadership of a globally distributed team of employees and contractors - designers, copywriters, photographers, social leads, performance marketers, and agency partners - and you'll be the connective tissue between brand storytelling, channel distribution (OTAs, direct, partnerships), and revenue.

This role is for someone who is deeply fluent in AI, uses it every day to move faster and smarter, and can bring that operating leverage to a lean, high-output team.

• Day-to-day leadership of the marketing team across brand, creative (content, photography, social), and growth (performance, SEO, lifecycle, CRM)

• Brand strategy, voice, and visual identity across every guest and homeowner touchpoint

• Social media strategy and execution across Instagram, TikTok, and emerging platforms

• Channel distribution marketing across 60+ OTAs

• Integrated campaign planning tied to seasonality, market launches, new property onboarding, and the boutique hotel portfolio

• Performance marketing oversight: paid social, paid search, programmatic, affiliate, and attribution

• Content and photography production systems - how we capture, edit, and deploy creative at scale across 3,000+ properties

• Team leadership across multiple time zones: coaching, performance management, and vendor/agency selection

• Budget tracking, forecasting, and reporting to senior leadership

• AI-native workflows across the team - deploying tools for content generation, creative production, media buying, analytics, and operational efficiency

• This role is only open to global candidates outside the United States

• Must be able to work US business hours (Pacific, Central, or Eastern time)

• Fully remote - work from anywhere!