Lifecycle Marketing Manager

• Compensation: $35-45/hr DOE

Required

• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo.

• Proven experience building and optimizing automated lifecycle marketing programs.

• Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.

• Experience designing responsive, conversion-focused emails within Klaviyo.

• Demonstrated ability to analyze campaign performance data to drive continuous improvement.

• Excellent copywriting and communication skills.

• High attention to detail with rigorous QA standards.

• Ability to work independently and manage multiple initiatives simultaneously.

Preferred

• Experience with subscription-based or recurring service businesses.

• Familiarity with A/B testing frameworks and experimentation best practices.

• Basic HTML/CSS knowledge for email customization.

• Language: Fluent written and spoken English required

Barkbus is seeking an experienced Fractional Lifecycle Marketing Manager to own and scale our customer lifecycle marketing strategy across email and SMS. This is a hands-on, execution-focused contract role for a Klaviyo expert who can design, build, and optimize automated customer journeys that drive appointment bookings, improve retention, increase subscription engagement, and reactivate lapsed customers.

This role owns the end-to-end lifecycle marketing program-from strategy and segmentation through execution, testing, analytics, and optimization. You will use customer data and behavioral insights to deliver personalized, high-performing campaigns that increase lifetime value and generate measurable revenue impact.

Lifecycle Strategy & Automation

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.

• Build, optimize, and maintain automated lifecycle flows, including:

• Welcome Series

• Appointment Booking & Reminder Flows

• New Customer Onboarding

• Post-Appointment Follow-Up

• Grooming Reminder Flows

• Customer Reactivation (Win-Back)

• Subscription & Membership Communications

• Review & Referral Campaigns

• Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.

• Continuously test and refine messaging, timing, frequency, offers, and creative to improve performance.

Campaign Execution

• Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.

• Write clear, compelling, customer-centric copy aligned with the Barkbus brand voice.

• Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability.

• Ensure all campaigns and automations are thoroughly QA'd before launch.

Analytics & Optimization

• Monitor, analyze, and optimize lifecycle performance across key metrics, including:

• Appointment bookings

• Customer retention and repeat booking rate

• Subscription engagement

• Customer reactivation

• Email- and SMS-attributed revenue

• Open, click-through, and conversion rates

• Deliverability and send reputation

• Run A/B tests on subject lines, content, offers, timing, and segmentation.

• Build recurring performance reports and provide clear, actionable recommendations.

Platform & Data Management

• Own and maintain Barkbus' Klaviyo account.

• Build and manage dynamic lists, advanced segments and event-based triggers.

• Ensure accurate customer data, event tracking, and integrations.

• Maintain strong list hygiene and deliverability best practices.

Compliance

• Ensure all email and SMS programs comply with CAN-SPAM, TCPA, and industry best practices.

• Proactively monitor deliverability and sender reputation.

• Position Type: Fractional Independent Contractor

• Time Commitment: Approximately 25-30 hours per week

• Location: Fully remote (global candidates welcome)

• Availability: Significant overlap with U.S. Eastern Time business hours