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Lifecycle Lead

Hybrid in Barcelona·Full-time·Added 1 month ago (last checked 28 Oct)

Glovo

10 open roles

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Our summary

Work mode: Hybrid, Barcelona
Contract: Full-time
English: Required
Experience: 5+ years
Benefits: Private health insurance, gym access

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Skills

Nice to have

Requirements

What we're looking for

5+ years of proven experience in CRM lifecycle marketing where you acquired a strong understanding of segmentation, user journeys, and personalized automated communication, beyond adhoc sendings.
Proven ability to project manage end-to-end CRM initiatives, from ideation to final execution.
Hands-on experience using marketing automation tools such as Braze (preferable), HubSpot, Salesforce, etc. Not on an agency basis.
Analytical mindset: You are comfortable working with datasets and A/B testing frameworks to derive actionable insights and conclusions.
Proven experience working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing, learning, and iterating.
Knowledge of HTML and/or liquid coding
Experience in a B2C relevant industry, compared to Glovo. i.e. marketplaces / Tech or consumer apps / subscription model / ride-hailing.
A strategic mindset. You can see the big picture, but also loves diving into the details.
A problem solving and results-driven, can-do attitude.
A collaborative spirit. You love working with other teams to bring ideas to life, this is powered by your outstanding communication and stakeholder management skills.
The ability to learn fast and adapt yourself to different business situations
Hands-on attitude. You’ll have to roll up your sleeves!
Preferably a degree in Business Administration, Economics, Marketing or equivalent

Nice to have

Demonstrated ability to coach, guide, and elevate the performance of cross-functional team members.
Hands-on experience utilizing AI tools to optimize campaign execution, automate workflows, and deliver hyper-personalized content at scale.
Knowledge of SQL.
Experience with Braze
Food delivery company experience in a growth department
Experience in international environments

Pay & benefits

What you'll get

🌟 An enticing equity plan.
💪 Top-notch private health insurance to keep you at your peak.
🍔 Monthly Glovo credit to satisfy your cravings!
💳 Discounts on transportation, food, and even kindergarten expenses or office-based nursery.
🏊 Discounted gym memberships to keep you energized.
🏖️ The freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year.
👪 Enhanced parental leave.
🧠 Online therapy and wellbeing benefits

The role

Job Ref ID: JR0086173

We are looking for someone to join our Customer CRM Lifecycle team within the Growth organization. We are a team dedicated to crafting and implementing long-term automated lifecycle strategies designed to engage users with our app and drive incremental business results. As a CRM Lifecycle Lead, you will be an integral part of a team that thinks big, continuously pushing the boundaries to deliver & improve impactful communication strategies that align with our company’s vision and objectives.

What you'll do

Craft and optimize communications strategy: Lead the development and execution of the communications lifecycle strategy aimed at enhancing customer activation, retention and reactivation by driving user engagement. Do so, by working on optimizing and personalizing communication based on insights driven through data analysis. This includes continuously exploring new opportunities to enhance customer interactions.
Manage complex projects: Take ownership of communication projects from inception to execution. Ensuring deadlines are met and execution set-ups are measurable to gather new insights. You will coordinate with cross-functional teams, manage timelines, and oversee project deliverables.
Make decisions based on Data Analysis and Reporting: While not serving as the team's data analyst, you will have to take ownership of the testing framework for new tests, interpret customer data, and generate insights that inform and optimize communication strategies.
Excel at Stakeholder Management: Engage and collaborate with various stakeholders across the organization. Navigate conflicts effectively, ensuring that roadmaps are aligned and executed seamlessly across different teams.
Prioritize and align strategies to OKRs: Ensure that all communication strategies and tasks for the team are prioritized and aligned with the company’s and team’s OKRs (Objectives and Key Results). Your ability to link day-to-day activities with overarching business goals will be crucial.
Adapt and Innovate: Thrive in a fast-paced, ever-changing environment by balancing meticulous attention to detail with the ability to deliver results swiftly. You will be expected to adapt to new challenges and contribute positively to the team dynamic.

Hiring process

4 steps4 interviewsa task to do

Recruiter conversation
With a recruiter
You'll meet one of our recruiters to talk about your motivation, your background, and why you think Glovo could be your next move. We'll also cover cultural alignment and help you understand what the next steps will look like.
Hiring Manager interview
With a Hiring Manager
This one's with the Hiring Manager. Expect a deep dive into your skills and capabilities, problem-solving mindset, and growth potential. We'll look at your experience, but also how you think, collaborate, and if you could be a great asset in the team/company growth in the future.
Practical challenge
With panel of interviewers including the Hiring Manager
You'll get a practical challenge — something relevant to the role — to work on and present to a panel of interviewers including the Hiring manager. It's our way of seeing how you think through real problems, make decisions, and communicate your ideas.
Stakeholder meeting
With a stakeholders you'd potentially work with
You'll meet with other relevant stakeholders you'd potentially work with. This step is all about making sure we're a strong mutual match — in values, in energy, and in how we work together.
Offer · With a recruiter

Glovo publishes this business process alongside a separate one for tech roles.

About Glovo

Glovo is a Barcelona-based on-demand delivery platform that connects users with local couriers and partner stores to deliver food, groceries, and other products in minutes. Operating across more than 25 countries in Europe, Africa, Asia, and Latin America, the company has become one of Europe's leading multi-category delivery apps, processing millions of orders annually and employing thousands of people globally.

Glovo was founded in Barcelona in 2015 and maintains its global headquarters there, with a significant presence in Spain. The company is known for its fast-paced, startup-like culture, flexible working arrangements, and a strong focus on technology, data, and product innovation, making it an attractive option for international professionals looking to work in a dynamic, multicultural environment in Spain.

Industry: Delivery
Founded: 2015
Employees: 1,000–5,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia and 7 more

Good to know if you are moving

Glovo's official working language is English, making it accessible for international hires who do not speak Spanish.
The company offers a flexible remote-work policy, with many roles open to fully remote candidates from anywhere in Spain or abroad.
Barcelona, where Glovo is headquartered, is a major European tech hub with a large international community and excellent connectivity.
Glovo provides relocation support and visa sponsorship for senior and specialized roles, easing the move to Spain.
The company's culture is described as fast-paced and autonomous, with a strong emphasis on ownership and impact, appealing to professionals from high-growth startup backgrounds.

In their own words

About the company & team

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Additional information

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!

All open roles at Glovo