ESADE is a prestigious global academic institution and business school founded in 1958 in Barcelona. As part of Ramon Llull University, it is consistently ranked among the top business schools worldwide, offering a wide range of undergraduate, graduate, and executive education programs in business and law. The institution operates significant campuses in Barcelona and Madrid, serving a diverse community of students and researchers from across the globe.

For international professionals, ESADE provides a truly multicultural work environment where English is frequently used as a primary working language alongside Spanish and Catalan. The school is a major employer in the education sector, offering roles in academic research, program management, and corporate functions like marketing and data analytics. Working at ESADE allows professionals to integrate into Barcelona's vibrant international ecosystem while contributing to a globally recognized center of excellence.

Founded in 1958 in Barcelona by a group of entrepreneurs and Jesuits, ESADE became part of Ramon Llull University in 1995. Over the decades, it has grown from a local business school into a world-renowned center for executive education and legal studies.

For international professionals

Consistently ranked as one of the top business schools globally, providing high prestige for employees.
Highly international environment with students and faculty from over 100 different nationalities.
English is widely used as a working language, especially in academic and international admissions departments.
Main campuses are located in Barcelona (Pedralbes), Sant Cugat del Vallès, and Madrid.
Offers a range of roles from academic research to corporate functions like Marketing, HR, and Data Analysis.

Senior Marketing Specialist | Masters

ESADE

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Esade is a global academic institution that maintains close ties with the business world and is recognized for the quality of its education, its international reach, and a clear focus on the integral development of the person.

Do Good Do Better is our identity, and at Esade we build it through the following values:

Integrity
Diversity
Sensitivity
Contribution to the common good
Justice and sustainability

Based on these pillars, we work with a methodology whose mission is the comprehensive training of competent and socially responsible professionals. Therefore, we promote inclusive leadership, academic innovation, technology, and solidarity.

If you want to be part of an organization like ours, please read the following offer carefully:

Your main functions:

Marketing and Go-to-Market Strategy

Define the marketing strategy for the Master's programs under your responsibility (by market / portfolio).
Work on positioning, value proposition, and narrative in a highly competitive environment.
Design marketing plans oriented towards international acquisition (B2C focus).
Identify growth opportunities by markets, segments, and channels.

Execution and Activation

Lead the implementation of the marketing plan: campaigns, landings, content, commercial materials.
Actively participate in the configuration and optimization of digital campaigns (paid, CRM, automation) together with the specialist team.
Manage the full funnel.
Supervise execution ensuring speed, quality, and consistency.
Develop key materials (briefs, copies, claims, commercial messages...).

Content, Messaging, and Conversion

Define and adapt the storytelling by program, international target, and channel.
Supervise the creation of assets (web, campaigns, events, social, etc.).
Ensure consistency with the brand and maximization of conversion impact.

Coordination and Business Support

Coordinate with internal teams to ensure efficient execution.
Align marketing with commercial and admissions objectives.
Manage agencies and providers when applicable.
Prioritize initiatives based on business impact.
Ensure a data-driven approach in decisions.
Commitment and responsibility regarding Privacy and Information Security at ESADE.

Competencies:

"Hands-on" capacity and agile execution.
Attention to detail and quality.
Management of multiple projects.
Cross-functional influence.
Teamwork and coordination.
Clear and impact-oriented communication

Requirements:

Higher academic education in Marketing, Business Administration or similar
Minimum experience: 5-8 years in marketing (hybrid roles + execution). Solid track record in digital and performance marketing.
Essential: Experience in international environments.
Languages: Very advanced level of English, native Spanish and Catalan.

What we offer:

Vacations and free time: More than 35 working days of vacation.

Professional Development Opportunities: Access to platforms with top-tier digital content.

Positive Work Environment: A collaborative and dynamic environment where your well-being is our priority.

Remote Work Policy: 2 days per week.
Flexible hours from Monday to Thursday and intensive hours on Friday.
Intensive Workday: You will enjoy a 32.5-hour weekly workday during the Christmas and Easter periods, and throughout the entire month of July and August.

Other benefits:

Flexible compensation: transport, childcare, training, health insurance.
Pension plan.
Significant discounts on training programs for both the employee and their immediate family after one year of seniority.
Campus dining subsidy.
Exclusive discounts.
Subsidized parking.

Commitment to diversity and inclusion

At ESADE, we are committed to diversity and offer the same professional opportunities to all people. We promote inclusive learning and, for us, talent is a key factor in promoting diversity. Therefore, applications from people with diverse abilities will be especially valued.

We inform you that Fundació ESADE, as the data controller, will process your data for the purpose of managing your application. The interested party may exercise, if they wish, the rights of access, rectification, and erasure of the data, as well as request that the processing of their personal data be limited, oppose it, request the portability of their data, not be subject to individual automated decisions, where appropriate, as well as withdraw their consent at any time by contacting the Data Protection Officer at the address Av. Pedralbes, 60-62, 08034 Barcelona, attaching a copy of the document proving their identity (DNI/NIE).

You can consult additional and detailed information on Data Protection here: https://www.esade.edu/es/proteccion-datos.

View original advert (Spanish)

Esade es una institución académica global que mantiene estrechos vínculos con el mundo de la empresa y es reconocida por la calidad de su educación, su alcance internacional y un enfoque claro en el desarrollo integral de la persona.

Do Good Do Better es nuestra identidad y en Esade la construimos a través de los siguientes valores:

Integridad
Diversidad
Sensibilidad
Contribución al bien común
Justicia y sostenibilidad

Basándonos en estos pilares, trabajamos con una metodología cuya misión es la formación integral de profesionales competentes y socialmente responsables. Por eso, fomentamos el liderazgo inclusivo, la innovación académica, la tecnología y la solidaridad.

Si quieres formar parte de una organización como la nuestra, lee con atención la oferta a continuación:

Tus principales funciones:

Estrategia de Marketing y Go-to-Market

Definir la estrategia de marketing de los programas de Máster bajo su responsabilidad (por mercados / portfolio).
Trabajar el posicionamiento, propuesta de valor y narrativa en un entorno altamente competitivo.
Diseñar planes de marketing orientados a captación internacional (focus B2C).
Identificar oportunidades de crecimiento por mercados, segmentos y canales.

Ejecución y Activación

Liderar la implementación del plan de marketing: campañas, landings, contenidos, materiales comerciales.
Participar activamente en la configuración y optimización de campañas digitales (paid, CRM, automation) junto al equipo especialista.
Gestionar el funnel completo.
Supervisar la ejecución asegurando velocidad, calidad y coherencia.
Desarrollar materiales clave (briefs, copies, claims, mensajes comerciales...).

Contenidos, Mensaje y Conversión

Definir y adaptar el storytelling por programa, target internacional y canal.
Supervisar la creación de assets (web, campañas, eventos, social, etc.).
Asegurar coherencia con la marca y maximización del impacto en conversión.

Coordinación y Apoyo a negocio

Coordinar con equipos internos para asegurar ejecución eficiente.
Alinear marketing con objetivos comerciales y de admisiones.
Gestionar agencias y proveedores cuando aplique.
Priorizar iniciativas en base a impacto en negocio.
Asegurar enfoque data-driven en decisiones
Compromiso y responsabilidad en la Privacidad y en la Seguridad de la información de ESADE.

Competencias:

Capacidad "hands-on" y ejecución ágil.
Orientación a detalle y calidad.
Gestión de múltiples proyectos.
Influencia transversal.
Trabajo en equipo y coordinación.
Comunicación clara y orientada a impacto

Requisitos:

Formación académica superior en Marketing, ADE o similar
Experiencia mínima 5-8 años en marketing (roles híbridos + ejecución). Trayectoria sólida en marketing digital y performance.
Imprescindible: Experiencia en entornos internacionales.
Idiomas: Inglés nivel muy avanzado, Castellano y Catalán nativos.

Qué te ofrecemos:

Vacaciones y tiempo libre: Más de 35 días laborables de vacaciones.

Oportunidades de Desarrollo Profesional: Acceso a plataformas con contenidos digitales de primer nivel.

Ambiente de Trabajo Positivo: Un entorno colaborativo y dinámico donde tu bienestar es nuestra prioridad.

Política de Teletrabajo: 2 días por semana.
Flexibilidad horaria de Lunes a Jueves y Viernes intensivo.
Jornada Intensiva: Disfrutarás de una jornada de 32,5 horas semanales durante el periodo de Navidad, Semana Santa y todo el mes de Julio y Agosto.

Otros beneficios:

Retribución flexible: transporte, guardería, formación, seguro salud.
Plan de pensiones.
Importantes descuentos en programas formativos tanto para el trabajador/a como para su núcleo familiar a partir del año de antigüedad.
Subvención comedor campus.
Descuentos exclusivos.
Parking subvencionado.

Compromiso con la diversidad y la inclusión

En ESADE estamos comprometidos/as con la diversidad y ofrecemos las mismas oportunidades profesionales a todas las personas. Fomentamos el aprendizaje inclusivo y, para nosotros, el talento es un factor clave para promover la diversidad. Por ello, se valorarán especialmente candidaturas de personas con capacidades diversas.

Le informamos que Fundació ESADE como responsable del tratamiento tratará sus datos con la finalidad de gestionar su candidatura. El interesado puede ejercitar, si lo desea, los derechos de acceso, rectificación, y supresión de los datos, así como solicitar que se limite el tratamiento de sus datos personales, oponerse al mismo, solicitar la portabilidad de sus datos, a no ser objeto de decisiones individuales automatizadas, cuando proceda, así como a retirar su consentimiento en cualquier momento dirigiéndose al Delegado de Protección de Datos en la dirección Av. Pedralbes, 60-62, 08034 Barcelona, adjuntando una copia del documento que acredite su identidad (DNI/NIE).

Puede consultar información adicional y detallada sobre Protección de Datos aquí: https://www.esade.edu/es/proteccion-datos.