Copy & Content Specialist

• Real impact in a project in a full growth phase.
• Autonomy to propose and develop new content ideas.
• A close-knit, ambitious team with a continuous improvement mindset.
• A culture of constant learning (and yes, access to Founderz).
• Flexibility and trust: we care about results, not posturing.
• Competitive salary, negotiable based on experience.

We are Founderz, a Business School focused on building educational products based on Artificial Intelligence and new technologies.

We are Microsoft partners and, together with them, we develop much of our training programs.

In just 5 years, we have trained more than 700,000 professionals in AI, with students from more than 70 nationalities.

If you like writing content that truly converts, designing messages that accompany users throughout their entire journey, and understanding how marketing automation works beyond pretty copy... keep reading 👇

🎯 Job Purpose

The role of Copy & Content Specialist (Inbound & Customer Marketing) aims to design, produce, and optimize content that accompanies the user throughout their entire lifecycle, from lead generation to activation, conversion, and loyalty.

You will work mainly on the creation of conversion-oriented content, integrated within our inbound marketing, marketing automation, and customer marketing strategies. You will collaborate in the creation and execution of training campaigns and events.

Your work will not just be writing: it will be understanding the funnel, user behavior, and how content impacts each stage.

A large part of the role will be focused on automations and behavior-triggered content, including emails, SMS, WhatsApp, landings, and lead magnets.

📌 Responsibilities

• Create and optimize content for different stages of the marketing funnel and the customer lifecycle.
• Write emails and automated sequences within marketing automation flows (acquisition, nurturing, activation, conversion, and retention).
• Develop copy for acquisition and conversion landings, working alongside the marketing and CRM teams.
• Create content for lead magnets oriented towards lead generation and user education.
• Design and write messages for direct communication channels such as SMS or WhatsApp within automated flows.
• Collaborate with the CRM and marketing operations team to implement content within HubSpot and other automation tools.
• Participate in the definition of inbound and customer marketing content strategies, contributing ideas and optimizations based on data.
• Design and create content for different stages of lifecycle marketing: acquisition, nurturing, conversion, onboarding, and student retention.
• Maintain consistency in tone, clarity, and value proposition across all user touchpoints.<
• Collaborate with the online events department to ensure its success and content quality.

• Permanent contract, full-time, in Barcelona (Sant Cugat).

If you are interested, write to us at recruiting@founderz.com. No cover letters: just your CV and five lines about why this position and your salary expectations.

Ask yourself these questions.

If you answer most of them with a clear "yes" (and with real examples in mind), you probably fit very well in this role:

Do I enjoy writing content that has a clear business objective, not just branding?

Do I have experience creating emails, automated sequences, or marketing automation campaigns?

Am I comfortable writing for different formats: emails, landings, lead magnets, short messages (SMS / WhatsApp), etc.?

Do I understand how the message changes depending on the funnel stage?

Do I know how to work with marketing tools like HubSpot or similar platforms?

Am I interested in analyzing results (open rates, CTR, conversions) to improve my content?

Am I able to balance creativity with clarity and a focus on conversion?

Do I enjoy working with marketing, CRM, and product teams to improve the user experience?

Am I motivated to join projects such as the creation of online events, specific 360 campaigns, etc.?

🧠 What we are looking for in you