Inbound Content Specialist - DACH Market

Hello! 👋 We are looking for the new star signing for our team as an Inbound Content Specialist (DACH Market). We are Sesame HR, the digital solution that helps HR teams, managers, and companies optimize personnel management processes by centralizing them in a single platform. Before we tell you what we are looking for, we have prepared a video where we introduce ourselves and tell you who we are, to see if we can convince you that we are a good match 😉 Press play! 🤓 What do we expect from you? At a technical level 💻 it is indispensable that you have:Experience in B2B inbound content production, ideally in SaaS environments.Knowledge of buyer personas, conversion funnels, and SEO strategies (on-page and off-page).Ability to create business-oriented content, aligned with marketing and sales objectives.Experience with CMS (WordPress or similar).Advanced knowledge of HubSpot and handling of analytics tools (Google Analytics, Looker Studio, SEMrush...).Ability to measure results and optimize content based on data and key metrics (traffic, engagement, conversions, ROI).Capacity for coordination with cross-functional teams: design, video, web, translation, Paid Media, Product, or Customer Success.Excellent writing skills and ability to adapt tone according to channel and market (blog, email, social media, ads, etc.).High/native level of German and Spanish or experience creating multilingual/localized content (English is desirable).And you will shine ✨ if you also have:Experience in link building strategies, guest blogging, and digital PR.Knowledge of marketing automation and advanced segmentation.Experience in dynamic environments or scale-ups.👨💻👩💻 What will you do at Sesame HR?📌 Business-focused contentDevelop and execute content aligned with business objectives and the buyer journey.Identify key topics based on industry trends, customer pain points, and market needs.Plan and maintain an editorial calendar with blogs, ebooks, whitepapers, success stories, social media, webinars, and newsletters.Ensure the correct integration of content across the different stages of the funnel (TOFU, MOFU, BOFU).Collaborate with the Growth Marketing Manager to implement and optimize content in the CRM, guaranteeing effective segmentation.Supervise the SEO strategy alongside the specialized team to ensure alignment with acquisition objectives.✍️ Content creation and optimizationCreate and optimize TOFU, MOFU, and BOFU content focused on SEO and conversion (blogs, landing pages, email, webinars, video scripts, etc.).Adjust and publish content in WordPress or other CMS platforms.Define copy for Paid campaigns (banners, ads, Google Ads) in coordination with the Paid Media team.Coordinate briefs and visual/audiovisual production with design, video, and external agencies.Supervise the correct distribution of content across organic and paid channels:Blog & Web: articles optimized for organic traffic and conversion.Social Media: messages consistent with the strategy and brand positioning.Email Marketing & CRM: integration into workflows, lead nurturing, and newsletters.Paid Media: persuasive copy consistent with the inbound strategy.📊 Analysis and continuous improvementMeasure content performance with tools such as HubSpot, Google Analytics, Looker Studio, or SEMrush.Analyze key metrics to optimize content and improve traffic, engagement, and conversion results.Propose data-driven optimizations to improve content effectiveness across different channels.🤝 Cross-functional collaborationYou will work in a coordinated manner with multiple teams to ensure that content is perfectly aligned with global marketing and business objectives:Organic Marketing Manager: automation and content workflows.SEO Team: on-page and off-page optimization, link building, and keyword strategy.Paid Media: definition of content for ads and video scripts.Social Media: alignment of messages and brand tone.Sales & Customer Success: adaptation of content to customer needs.Product Marketing: development of educational and technical content about the platform.Translation: localization and adaptation of content to new markets and languages.🚀 What we look for in you At Sesame HR, as a scale-up in full growth, we look for people who feel comfortable in dynamic, agile environments full of opportunities. We will love it if you are: ✅ Self-taught and eager to learn, always up to date with the latest trends in inbound marketing, SEO, and content. ✅ Proactive and resourceful, with the autonomy to propose and execute new ideas. ✅ Curious and data-oriented, capable of analyzing results and always seeking continuous improvement. ✅ Flexible and adaptable, with the ability to prioritize and react to changes. ✅ Collaborative and communicative, with the ability to work in a team and coordinate with different business areas. Join the team and discover a unique working experience at Sesame HR. 🚀Do you accept the challenge? 💪