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Senior CRM Manager

Hybrid in Barcelona·Added 19 days ago

Free Now

14 open roles

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Overview

Job details

Hybrid
Office and home days — the ad has the split.

Requirements

Have the right to work in Spain
Free Now doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Be near Barcelona for hybrid days
No relocation package mentioned.
Have 5+ years of experience
Senior-level role.

Pay & benefits

What you'll get

Flexible working arrangements
LinkedIn Learning
Sabbatical & special leave policies
WeRoad partnership
Birthday, 24th + 31st December off
Short term EU work policy
Mobility Credit
Health Insurance
Employee assistance program

Requirements

What we're looking for

5+ years of experience in CRM, lifecycle marketing, or customer engagement - ideally at a regional or global level
Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zones
Ability to effectively prioritise and manage a diverse set of initiatives in a fast-paced environment
A data-driven mindset, using both quantitative and qualitative insights to inform decisions

Nice to have

Hands-on experience with CRM platforms (experience with Braze is a plus)
Excellent communication skills in English (other European languages are a plus)

The role

Location: Come and join us either in Barcelona, Berlin or Hamburg!

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you'll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.

What you'll do

As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets
Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS...)
Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time
Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey
Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities
Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts

About Free Now

FREE NOW (formerly mytaxi) is a Hamburg-based mobility company that operates one of Europe's leading ride-hailing and taxi apps. The company connects passengers with licensed taxi and private hire drivers through its platform, processing millions of trips across more than 100 European cities. With a strong focus on mobility as a service, FREE NOW has evolved from a taxi-hailing app into a broader multi-modal mobility platform, integrating various transport options.

In Spain, FREE NOW has a significant presence with offices in Barcelona and Madrid, where it runs its Southern European operations. The company's tech hub in Barcelona is particularly relevant for international talent, hosting product, engineering, and data roles. As a European company with a scale-up culture, FREE NOW offers an English-speaking work environment and a dynamic, fast-paced setting that appeals to international professionals looking to relocate to Spain.

Founded: 2011
Employees: 1,000–5,000
Headquarters: Hamburg, Germany
In Spain: Barcelona
Website: free-now.com

Good to know if you are moving

Barcelona is the main tech hub in Spain, with a large international community and a growing startup ecosystem.
The company's official working language is English, making it accessible for non-Spanish speakers.
FREE NOW offers relocation support and a multicultural environment, with employees from over 50 nationalities.
The Barcelona office focuses on product, engineering, and data roles, offering opportunities for tech professionals.
Spain has a favorable climate and lifestyle, which is a common draw for international professionals.

In their own words

About the company & team

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?

Additional information

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve,bring your true self to work.

All open roles at Free Now