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Senior CRM Technology Manager

Hybrid in Barcelona·Added 15 days ago

Free Now

7 open roles

Overview

Work mode
Hybrid, Barcelona
English
Required
Experience
3+ years
Education
University degree
Benefits
Private health insurance

Visa options

  • The ad rules out sponsorship

    The advert says visa sponsorship isn’t available for this role.

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Skills

Nice to have

Requirements

What we're looking for

  • Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
  • Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.
  • Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.
  • Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Experience with API integrations and understanding of data structures and microservices.
  • Ability to collaborate with engineering teams in North America on technical implementations.
  • Excellent stakeholder management and communication skills in English to be able to translate business opportunities to technical solutions.

Nice to have

  • Experience in lifecycle marketing or product management is a plus.

Pay & benefits

What you'll get

  • Flexible working arrangements
  • LinkedIn Learning
  • Sabbatical & special leave policies
  • WeRoad partnership
  • Birthday, 24th + 31st December off
  • Short term EU work policy
  • Mobility Credit
  • Health Insurance
  • Employee assistance program

The role

Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.
As a key member of the CRM team, reporting directly to the Head of CRM, you'll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth.

What you'll do

  • Drive the technical design, implementation, optimization, and scalability of CRM systems.
  • Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.
  • Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.
  • Ensure data quality, integrity, and compliance through audits and analysis.
  • Troubleshoot CRM performance issues and optimize system functionality.
  • Analyze CRM data to generate insights and recommendations.
  • Manage technical vendors and maintain system documentation.
  • Develop in-app messages and email templates using HTML, CSS, and JavaScript.
  • Write SQL and Python scripts for segmentation and ETL processes.

How you'll work

Location: Barcelona, Berlin or Hamburg

Our MarTech stack

Our MarTech stack: Braze | Tableau | Mixpanel & more

About Free Now

FREE NOW (formerly mytaxi) is a Hamburg-based mobility company that operates one of Europe's leading ride-hailing and taxi apps. The company connects passengers with licensed taxi and private hire drivers through its platform, processing millions of trips across more than 100 European cities. With a strong focus on mobility as a service, FREE NOW has evolved from a taxi-hailing app into a broader multi-modal mobility platform, integrating various transport options.

In Spain, FREE NOW has a significant presence with offices in Barcelona and Madrid, where it runs its Southern European operations. The company's tech hub in Barcelona is particularly relevant for international talent, hosting product, engineering, and data roles. As a European company with a scale-up culture, FREE NOW offers an English-speaking work environment and a dynamic, fast-paced setting that appeals to international professionals looking to relocate to Spain.

Founded
2011
Employees
1,000–5,000
Headquarters
Hamburg, Germany
In Spain
Barcelona

Good to know if you are moving

  • Barcelona is the main tech hub in Spain, with a large international community and a growing startup ecosystem.
  • The company's official working language is English, making it accessible for non-Spanish speakers.
  • FREE NOW offers relocation support and a multicultural environment, with employees from over 50 nationalities.
  • The Barcelona office focuses on product, engineering, and data roles, offering opportunities for tech professionals.
  • Spain has a favorable climate and lifestyle, which is a common draw for international professionals.

In their own words

About the company & team

  • We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success.
  • We value the ability to wear multiple hats-from strategy development to hands-on execution-while thriving in a dynamic, ever-changing environment.
  • A 'get it done' attitude is at our core. We're problem solvers who overcome obstacles by finding creative and effective solutions.
  • Ambiguity doesn't deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers.

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?

Additional information

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.

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