Hawkers Group
Hawkers Group is a Spanish eyewear brand known for its stylish, affordable sunglasses sold primarily through direct-to-consumer ecommerce channels. Founded in the mid-2010s, the company quickly scaled into one of Europe's most recognizable online eyewear brands, gaining attention for its influencer-driven marketing and rapid international growth. Hawkers Group operates within the fashion and ecommerce sector, distributing its products across multiple markets worldwide, with a strong emphasis on digital sales and global logistics.
Hawkers Group is headquartered in Elche, a city in Spain's Valencia region, and maintains its core operations there, including design, supply chain, and international customer support. While the company's primary offices are in Spain, it hires professionals with global experience to manage its international ecommerce expansion, digital marketing efforts, and logistics operations. For international professionals, joining Hawkers Group offers the opportunity to work in a fast-paced, culturally Spanish environment while supporting a brand that operates across many countries, making language skills and adaptability valuable assets.
Company History
Hawkers was founded in 2014 by a group of entrepreneurs in Alicante, Spain, aiming to disrupt the high-priced premium eyewear market by offering trendy sunglasses at accessible prices. The brand gained rapid international recognition through aggressive digital marketing campaigns and celebrity endorsements, growing into one of Spain's most prominent ecommerce success stories. Initially targeting local and European markets, Hawkers expanded its product line and infrastructure to serve a broad global customer base.
For International Professionals
- Relocating to Elche offers a lower cost of living compared to larger Spanish cities like Madrid or Barcelona, and it's a coastal town with a strong lifestyle appeal.
- The company operates internationally, so roles may require bilingual communication (English and Spanish) and cross-cultural collaboration.
- Working in Hawkers Group allows professionals to be part of a rapidly growing e-commerce brand with exposure to global digital marketing and supply chain operations.
- The company's culture is dynamic and fast-paced, typical of a scale-up environment, so hybrid working arrangement may be flexible compared to traditional corporate jobs.
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