Paid Digital Media Specialist

Professional knowledge. -

• High level of English and Spanish (B2-C1)
• Knowledge and experience in the main platforms: Google Ads, Meta, Tiktok, Linkedin, DV360, affiliation platforms.
• Solid knowledge of the main digital Funnel KPIs (cpm, ctr, cpc, CPA, ROAS, CR,...)
• Education: +3 in marketing. Preferably in Digital Marketing & Ecommerce.
• Experience in the management and monitoring of relevant digital investment budgets.
• Knowledge and experience in the management of product catalogs and feeds, with experience in Ecommerce environments being especially valued.
• Proficiency in Pack Office
• A Plus: Data Studio, Looker,
• Knowledge of the Ecommerce and Digital ecosystem, including the relationship between Paid Media, traffic, web/app, and conversion.

• At least 2 years in a digital agency or Retail company.
• Experience with an e-commerce and large-scale investment (web and app usage: is a plus).
• 360 Vision of the digital world: knowledge of the full-funnel.

• Supervise the end-to-end execution of digital campaigns, from planning and launch to monitoring, optimization, and results analysis.
• Coordinate with external agencies the implementation of campaigns, ensuring compliance with objectives, timings, budgets, and established workflows.
• Coordinate the Upper and Mid Funnel digital strategy, especially in channels such as Programmatic, Paid Social, and Video, monitoring tests, new actions, formats, and implemented activations, analyzing their results, and extracting learnings for future campaigns.
• Review and validate media proposals, planning, and strategies together with the Manager, providing a critical and results-oriented vision.
• Manage and monitor Paid Media budgets, controlling investment pacing and detecting possible deviations.
• Ensure the correct implementation of digital content and assets in coordination with the Marketing, Content, Ecommerce, and agency teams.
• Analyze campaign reports sent by the agency and detect learnings and next steps.
• Identify and propose improvement opportunities, including new formats, audiences, platforms, tests, and optimization methodologies.
• Manage cross-functional digital projects related to technology, processes, content, measurement, and tools, in collaboration with internal teams, agencies, and providers.
• Propose and implement improvements in workflows, contributing to increasing the efficiency, quality, and scalability of the digital operation.

• Communication skills
• Organized
• Perfectionist/Detail-oriented
• Analytical Skills
• Proactive and Autonomous
• Data Driven Mind
• Business Vision

Location: El Prat De Llobregat

Media Markt Saturn Administración España

Department: HQ - Marketing & Communication

Entrylevel: Professionals

Type of Employement: Full Time

Working Hours: 40

Persona: Job Requisition HQ Employee

Recruiter:

Recruiter: Marta Romero León