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European Category Director

On-site in Barcelona·Added 2 months ago (last checked 15 Oct)

Agency
Michael Page España

1655 open roles

Overview

Contract
Permanent contract
English
Required

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Requirements

  • Bachelor's degree in Business, Marketing, Economics or related field.
  • MBA or postgraduate qualification preferred.
  • 10+ years of experience within FMCG across Category Management, Commercial Strategy, Trade Marketing, Revenue Growth Management or Sales.
  • Proven experience leading Category management and category vision roles in regional or multi-country initiatives.
  • Strong understanding of category development, shopper behaviour and modern retail dynamics.
  • Experience influencing senior stakeholders in complex matrix organizations.
  • Strong financial and commercial acumen.
  • Sharp analytical skills to process data, develop insights from the data and produce pragmatic plans that are well thought through.
  • Fluency in English. Additional European languages are an advantage.

Key Competencies

  • Strategic thinking and business acumen.
  • Strong leadership and influencing skills.
  • Consumer and shopper focus.
  • Data-driven decision-making.
  • Project and change management.
  • Excellent communication and presentation skills.
  • Commercial orientation and results focus.
  • Ability to work effectively in multicultural and matrix organizations.

Pay & benefits

To be part of a leading FMCG company with strong plans to grow and innovate

The role

Resumen

The role combines strategic leadership with strong executional influence, driving alignment across markets while building category management capabilities and best practices throughout the region.
  • Leading FMCG company
  • Transformation and Growth context

¿Dónde vas a trabajar?

Well-known multinational FMCG company

Descripción

Reporting to the European Commercial Excellence and Sales Director, this person will be the owner of the category growth agenda across Europe, translating brand ambition, shopper insights and market opportunities into scalable growth strategies that drive profitable revenue growth, market share gains and customer value.Key Responsibilities:Define the European Category Growth Strategy

  • Develop and lead the long-term category vision and growth strategy across European markets.
  • Identify category growth opportunities through consumer, shopper, channel and competitive insights and determine strategic growth spaces, future demand drivers and category priorities.
  • Establish category growth targets and success metrics aligned with business objectives.

Build Winning Category and Customer Growth Stories

  • Develop compelling, insight-driven category narratives that position as a category growth partner.
  • Define category growth strategic recommendations for customers and channels.
  • Connect category performance drivers with shopper behaviour, consumption occasions and portfolio opportunities.
  • Translate category insights into actionable commercial opportunities.

Drive Category and Channel Execution Excellence

  • Define category, channel and in-store execution guidelines.
  • Develop category toolkits, playbooks and picture-of-success frameworks for local teams.
  • Ensure consistent deployment of category strategies across markets while allowing local adaptation.
  • Monitor category, portfolio and innovation performance against growth objectives.
  • Identify and scale category management best practices throughout the region.

Lead Portfolio, Innovation and Renovation Agenda

  • Define portfolio priorities, white spaces and innovation opportunities across categories.
  • Partner with Marketing, Innovation and Business Units to prioritize innovation pipelines and product renovation plans.
  • Ensure portfolio decisions support long-term category growth ambitions.

Develop Shopper and Customer Insights Capability

  • Champion the development of superior shopper, customer and category understanding.
  • Define the insights agenda and identify new data sources, methodologies and analytical approaches.
  • Partner with Consumer Insights teams to generate actionable business insights.
  • Promote data-driven decision making across the organization.

¿A quién buscamos (H/M/D)?

  • Bachelor's degree in Business, Marketing, Economics or related field.
  • MBA or postgraduate qualification preferred.
  • 10+ years of experience within FMCG across Category Management, Commercial Strategy, Trade Marketing, Revenue Growth Management or Sales.
  • Proven experience leading Category management and category vision roles in regional or multi-country initiatives.
  • Strong understanding of category development, shopper behaviour and modern retail dynamics.
  • Experience influencing senior stakeholders in complex matrix organizations.
  • Strong financial and commercial acumen.
  • Sharp analytical skills to process data, develop insights from the data and produce pragmatic plans that are well thought through.
  • Fluency in English. Additional European languages are an advantage.

Key Competencies

  • Strategic thinking and business acumen.
  • Strong leadership and influencing skills.
  • Consumer and shopper focus.
  • Data-driven decision-making.
  • Project and change management.
  • Excellent communication and presentation skills.
  • Commercial orientation and results focus.
  • Ability to work effectively in multicultural and matrix organizations.

¿Cuáles son tus beneficios?

To be part of a leading FMCG company with strong plans to grow and innovate

Hiring process

2 steps2 interviews
  1. CV registration

  2. Consultant contact

    With a specialist Michael Page consultant

    If they see that your experience and motivations fit the values and needs of a hiring company, they will contact you to start the selection process: they will learn about your expectations, answer your questions and help you prepare for each stage of the process.

  3. Company interview

    With a client company

    If your application progresses, we will help you prepare for the interview with useful information about the company, its culture and what it looks for in a profile like yours.

  4. Final stage and negotiation · With a client company

  • The final stages are set by the client company: Michael Page acts as an intermediary, and the interview and decision rest with the hiring company.
  • Support continues after the contract is signed.
  • Michael Page cannot support every candidate; registering and keeping your profile up to date opens the door to future processes.

About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.

Industry
Staffing
All open roles at Michael Page España

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