Senior Brand Marketing Manager - Sports multinational company

• 8+ years' experience in brand or integrated marketing within sport, entertainment, media, lifestyle or a culturally influential consumer brand.
• Fluency in English is a must.
• A strong record of leading international campaigns across paid, owned, earned, social and experiential channels.
• Demonstrable experience developing brand or cultural partnerships and creator or ambassador programmes, including evaluation, rights, budgets, activation and measurement.
• Strong creative, production and agency-management experience, with the ability to write clear briefs and raise the quality of work.
• Proven commercial, cross-functional and people leadership in a fast-paced international environment.
• Strategic and action-oriented: You turn broad brand ambition into focused plans and high-quality delivery, bringing pace and disciplined follow-through.
• Creative and culturally curious: You recognise distinctive work and understand how brands earn relevance without losing authenticity.
• Commercial and evidence-led: You build sound investment cases, manage budgets carefully and judge work by impact.
• Collaborative people leader: You create clarity across teams, agencies, talent and partners while developing a small, ambitious team.

• Life and accident insurance providing cover equivalent to twice your annual gross salary.
• Private health insurance with a leading provider, available following successful completion of the probationary period.
• Access to a range of discounts and offers from partners.

Resumen

• Fluency in English is a must
• At least 8 years of experience in brand management within entertainment sector

¿Dónde vas a trabajar?

Sports and entertainment multinational company.

Descripción

• Support the Brand Marketing Director in translating global brand strategy into a focused annual plan, calendar and clear briefs across campaigns, content, partnerships and creators.
• Use audience, market and cultural insight to identify opportunities with new and emerging fan segments and shape strong audience propositions.
• Align teams around priorities, roles, timing and measures, partnering with Brand Identity and Design to ensure every initiative is unmistakably.
• Lead major global campaigns from audience-led brief through production, integrated rollout, optimisation and evaluation.
• Coordinate delivery across paid, owned, earned, social, digital, broadcast and live channels, working with functional and regional leads to make global ideas locally relevant.
• Manage creative, media and production agencies, protecting creative quality, timing and budget.
• Lead brand and cultural partnership programme, identifying credible collaborators across sport, entertainment, fashion, music, gaming and wider culture.
• Own programme development from partner assessment and proposition through activation, amplification and evaluation, with clear business cases, rights, deliverables and measures.
• Coordinate Social, Communications, Content and Regional Marketing so partnerships reach new audiences and support wider market priorities.
• Lead the strategy and oversee delivery of a coherent global creator and ambassador programme, with clear selection criteria covering audience, geography, cultural relevance, authenticity and brand fit.
• Develop propositions, briefs and content opportunities that give talent credible ways and help non-fans connect with the sport.
• Work with Social and Regional Marketing on amplification and market activation, using consistent measures of reach, engagement and brand impact to guide future investment.
• Lead and develop the Brand Marketing Manager and Brand Marketing Coordinator, creating clear ownership, high standards and room for growth.
• Build strong relationships across Brand Identity, Design, Social, Communications, Content, Digital, Regional Marketing, Commercial Partnerships, Research & Insights and Legal.
• Manage budgets and suppliers with commercial discipline and use performance evidence to recommend what should repeat, change, scale or stop.

¿A quién buscamos (H/M/D)?

• 8+ years' experience in brand or integrated marketing within sport, entertainment, media, lifestyle or a culturally influential consumer brand.
• Fluency in English is a must.
• A strong record of leading international campaigns across paid, owned, earned, social and experiential channels.
• Demonstrable experience developing brand or cultural partnerships and creator or ambassador programmes, including evaluation, rights, budgets, activation and measurement.
• Strong creative, production and agency-management experience, with the ability to write clear briefs and raise the quality of work.
• Proven commercial, cross-functional and people leadership in a fast-paced international environment.
• Strategic and action-oriented: You turn broad brand ambition into focused plans and high-quality delivery, bringing pace and disciplined follow-through.
• Creative and culturally curious: You recognise distinctive work and understand how brands earn relevance without losing authenticity.
• Commercial and evidence-led: You build sound investment cases, manage budgets carefully and judge work by impact.
• Collaborative people leader: You create clarity across teams, agencies, talent and partners while developing a small, ambitious team.

¿Cuáles son tus beneficios?

• Life and accident insurance providing cover equivalent to twice your annual gross salary.
• Private health insurance with a leading provider, available following successful completion of the probationary period.
• Access to a range of discounts and offers from partners.