Creative Strategist for DTC Brands

• Proven direct-response experience > you've written scripts, hooks, or ad concepts that have run on Meta or TikTok (paid socials)

• Strong copywriting skills across video and static formats > your writing pulls people in and keeps them moving toward a purchase

• Deep understanding of consumer psychology, awareness stages, and what makes cold traffic convert in the target market

• Obsessive researcher > you go beyond surface-level competitive intel and find angles other people miss

• High output capacity, averaging 15-20 concepts a week, is the expectation, not the ceiling, and you can sustain it without the quality slipping

This role offers a competitive base salary plus performance-based commissions tied directly to winning concepts that validate and scale. You earn more when your creative drives results - it's that simple.

• Hands-on experience working on 7-8 figure brands with real paid media budgets behind them

• Performance-based upside - base + commissions tied directly to winners and scaling impact

• High ownership - your concepts directly influence spend, revenue, and growth

• Rapid learning environment with proven frameworks, strong feedback loops, and high iteration cadence

• Clear growth path to Lead Strategist or larger brand scope as you prove your output

• Developing 15-20 net-new concepts per week across video and image formats. Typically, video concepts make up 70-80% of your weekly output, with image concepts making up the balance; this ratio shifts based on what's scaling and where the priorities are

• Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences

• Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market

• Building concepts that are rooted in how American buyers think, what they respond to, and what's already saturated in the market

• Writing compelling, high-converting direct-response scripts designed to hook cold US audiences and drive them to purchase (and potentially work in tandem with a dedicated copywriter)

• Producing clear, detailed briefs for editors and designers - tight enough that the execution team can move fast without ambiguity

• Owning the creative pipeline for your assigned brands: research → ideation → scripting → post-launch performance analysis and iteration

• Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs with the same conversion logic applied to each

• Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution level

• Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity

• Feeding insights back to the wider team to continuously improve our creative playbook

• Analyzing winners and losers weekly - documenting what worked, why it worked, and what to test next

• Rapidly iterating winning concepts into multiple variations to validate and scale

• You don't have real experience in ad creative strategy or direct-response copywriting

• You want to spend weeks polishing one campaign > this role requires speed, iteration, and high-quality output simultaneously

• You struggle with volume, operational workflows, or fast feedback cycles

• You're uncomfortable with the reality that most ads fail before one wins > failure is data, not a problem

• You're balancing multiple jobs or clients > this requires full-time, dedicated ownership

• Consistently producing 15-20 net-new concepts per week across video and image formats

• Achieving a 10%+ creative hit rate -concepts that validate, scale, and drive real spend

• Operating as a reliable creative partner to the editors, designers, and lead strategists around you