NielsenIQ

Data AnalyticsSpain HQ: MadridGlobal HQ: Chicago, USA30000 employeesFounded 2021nielseniq.comMadrid

NielsenIQ is a global leader in consumer intelligence and data analytics, providing businesses with comprehensive insights into consumer behavior, retail market trends, and product performance. The company was formed through the merger of Nielsen and GfK in 2021, creating a powerful combined entity that serves clients across the retail, consumer packaged goods, and technology sectors. They operate in more than 100 markets with a vast global employee base, delivering both traditional retail measurement and modern analytics solutions.

NielsenIQ has a strong and expanding presence in Spain, with its Spanish team playing a key role in the company's technology and AI development. The office in Spain works on cutting-edge projects involving machine learning, artificial intelligence, web scraping, and data acquisition, making it a significant hub for engineering and research talent. The company offers a hybrid and remote-friendly environment, and many of the open roles are explicitly open to international candidates and remote work within Spain, making it an attractive option for professionals looking to relocate or work from Spain in a global tech-driven company.

Company History

NielsenIQ is the result of a merger between Nielsen's global connect business and GfK’s consumer panel business, formally completed in 2021. The Nielsen company originally had strong roots in media and consumer measurement, dating back to the 1920s, and GfK was founded in Germany in 1934 with a focus on market research. The combined entity emerged as a specialist in consumer and retail intelligence, rebranding as NielsenIQ to serve a global client base with data and analytics solutions.

For International Professionals

NielsenIQ was formed from the merger of Nielsen and GfK in 2021, bringing together decades of expertise in consumer measurement.
The company has a significant technology hub in Madrid, Spain, with roles in AI, machine learning, and data engineering.
Many of the open Spain-based roles are offered as 'Spain Remote' positions, providing flexibility to work from anywhere in Spain.
NielsenIQ is active in over 100 countries and often supports international relocations for senior technical roles.