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CRM Manager

On-site in Barcelona·Added 17 days ago

Puig

46 open roles

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Overview

Requirements

Have the right to work in Spain
Puig doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Barcelona
No relocation package mentioned.
Have 5+ years of experience
Mid-level role.

Requirements

Education & certifications

5+ years of relevant experience in Digital Marketing & CRM, ideally in a similar industry
Clear customer-centric vision & excellent project management skills. Process-focused approach to effectively execute multiple responsibilities and deliverables.
Hands-on experience in digital marketing tools, ESP and/or CDP preferably Bloomreach (would be a big advantage)
Analytical skills. Proven ability in synthesizing and analyzing data, to extract actionable consumer insights and turn them into successful marketing strategies
Cross-functional collaboration. Strong team player with ability to build relationships with teammates in other functions or remote offices and leverage input from across the organization
Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences
Strong presentation-building, storytelling capabilities and excellent communication skills, both written & verbal
Fluent English is essential (Spanish would be a big advantage)

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

The role

The Opportunity

PUIG is looking for a consumer-obsessed, creative and data-driven CRM Manager Temporary for its Global CRM Team. The role will own the execution of the CRM roadmap for several brands of the Puig portfolio, ensuring continuity across strategic initiatives, campaigns, clienteling, reporting and day-to-day CRM operations. Working across Brand, Market, Technology, Data, Retail, Consumer Service and agency teams, this person will translate agreed priorities into scalable consumer journeys, clear business requirements and measurable CRM activations. The objective is to strengthen acquisition, engagement, retention, loyalty and consumer lifetime value through relevant omnichannel experiences.

KEY RESPONSABILITIES

Leading, from the Global standpoint, the CRM roadmap for the assigned brand portfolio, translating priorities into initiatives, timelines, deliverables and measurable outcomes.
Acting as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions, and driving stakeholder alignment across workstreams.
Partnering with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp channels.
Coordinating campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis, protecting service levels and resolving operational blockers.
Owning the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up.
Tracking and sharing CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaigns
Monitoring consumer and campaign performance, delivering clear reporting, actionable insights and recommendations, while coordinating quarterly CRM visibility reporting and Looker dashboard support when required.
Driving consistent CRM processes, documentation, training and knowledge sharing, scaling successful journeys and best practices across brands and markets.

About Puig

Puig is a global fashion and fragrance conglomerate headquartered in Barcelona, Spain. The company operates across three core business areas: Beauty & Fashion (brands like Carolina Herrera, Nina Ricci, Jean Paul Gaultier, and Paco Rabanne), Fragrance, and a growing portfolio of licensed and owned brands. With a presence in over 150 countries and a workforce of thousands, Puig is one of the largest players in the prestige beauty and fragrance industry worldwide.

Puig has a significant and strategic presence in Spain, with its global headquarters in Barcelona and additional offices in Madrid. The company is a major employer of international talent in Spain, offering graduate programs, finance, IT, marketing, and supply chain roles. For international professionals, Puig offers a multicultural, English-friendly work environment within a Spanish-rooted, family-owned company, making it an attractive option for those looking to build a career in the heart of the Spanish fashion and beauty ecosystem.

Industry: Luxury
Founded: 1914
Employees: 1,000–5,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid
Website: puig.com

Good to know if you are moving

Global HQ in Barcelona means many roles are based in Spain, offering a direct route for international hires to relocate to Spain.
The working language in many teams is English, making it accessible for non-Spanish speakers.
Puig owns and manages global luxury brands, offering international career mobility within the group.
The company has a structured graduate program (e.g., HR, Media, Finance) that sponsors visas and relocation support.
Spain's tech and creative sectors are growing, and Puig's Barcelona HQ is a hub for digital, data, and media roles.

In their own words

About the company & team

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people's emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.