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Marketing Intelligence & AI Automation Manager

Hybrid in Barcelona·Added 2 days ago

Still open when we checked on 8 Oct

Scopely

83 open roles

Overview

Job details

  • Hybrid

    Office and home days — the ad has the split.

Requirements

  • Have the right to work in Spain

    Scopely doesn't mention sponsorship in the ad.

  • Work in English

    English is required, per the ad.

  • Be near Barcelona for hybrid days

    No relocation package mentioned.

Skills

Nice to have

Requirements

What we're looking for

What We're Looking For
We are looking for an AI-forward marketing intelligence professional to join our Creative Intelligence team and automate recurring reporting, competitive analysis, and insight generation using tools such as Codex and Claude. We are looking for someone who has:

  • Experience using AI tools such as Codex or Claude to build reports, automations, agents, or internal workflows
  • Experience connecting to and querying data using SQL, APIs, MCP connections, or similar methods
  • Familiarity with Looker, data schemas, and business intelligence environments
  • Experience translating marketing performance or competitive data into clear insights and actionable recommendations
  • Strong analytical and business judgment, including the ability to validate AI-generated outputs and recognize what the data may be missing
  • Comfortable working independently through ambiguity and proactively identifying problems and opportunities
  • Creative, curious, and resourceful, with a focus on developing practical, scalable solutions
  • Strong cross-functional communication skills and the ability to partner effectively with Marketing Analytics and nontechnical stakeholders

Languages

  • Strong English language skills are required for this role as we have a highly diverse and global business

The role

Scopely is looking for a Marketing Intelligence & AI Automation Manager to join our creative Intelligence team working in our Barcelona studio on a hybrid basis.

Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio.

What you'll do

What You Will Do
This hands-on individual contributor role requires marketing and analytical thinking, technical curiosity, and comfort solving ambiguous problems. You will be responsible for:

  • Marketing Intelligence and Reporting
    • Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking
    • Translate complex creative and marketing data into clear, executive-ready insights, recommendations, and actions
    • Proactively identify reporting and analysis gaps and recommend new solutions that enable better creative decision-making
    • Partner with stakeholders to prioritize the most valuable business questions and continuously improve reporting
  • Data Access, Partnership, and Quality Assurance
    • Identify, connect to, and query the internal and external data sources needed to answer key business questions
    • Understand the schemas, metrics, dimensions, and fields available through Looker MCP, Big Data, and other connected sources
    • Validate AI-generated outputs and establish quality controls to ensure insights are complete, accurate, and supported by data
    • Identify data gaps, inconsistencies, and metric issues, resolving them independently where possible or translating them into actionable requests for Marketing Analytics
  • AI Automation and Enablement
    • Identify inefficient or manual workflows and recommend where AI, automation, or other tools can deliver meaningful value, all while ensuring solutions follow company standards for data privacy, security, governance, and responsible AI use
    • Build scalable AI workflows, agents, prompts, templates, data connections, and reporting processesEvaluate emerging AI capabilities and proactively recommend the
    • most effective tools and use cases for the Creative Intelligence team
    • Document effective workflows and help the broader team adopt AI through practical guidance and training

About Scopely

Scopely is a global interactive entertainment and mobile gaming company headquartered in Culver City, California. The company develops, publishes, and operates a portfolio of hit mobile games including Monopoly GO!, Star Trek Fleet Command, Marvel Strike Force, Stumble Guys, and Yahtzee with Buddies, reaching hundreds of millions of players worldwide. Scopely is known for its live-ops expertise, data-driven game design, and a culture that blends creative game development with deep analytics and technology.

Scopely has a significant presence in Spain, with a growing team of engineers, designers, producers, and corporate functions supporting its global game portfolio. The company actively hires international talent across disciplines, offering remote-friendly and hybrid roles, and its Spain-based teams work on some of the most recognizable mobile gaming franchises in the world. For international professionals, Scopely offers a fast-paced, product-led environment where data, creativity, and technology intersect, making it an attractive destination for those looking to work on globally successful consumer products.

Industry
Gaming
Founded
2011
Employees
1,000–5,000
Headquarters
Culver City, USA
In Spain
Madrid, Barcelona

Good to know if you are moving

  • Scopely is a US company, so international hires typically require a work visa sponsorship; the company has experience with global mobility and relocation support.
  • The company's Spain-based roles span game development, product, engineering, and corporate functions, offering a wide range of entry points for international professionals.
  • Scopely's culture is data-driven and product-focused, with a strong emphasis on live operations (LiveOps) — a valuable environment for professionals coming from traditional game studios.
  • The company works on globally recognized IPs (Monopoly, Star Trek, Marvel), which can be a strong resume builder for professionals in the gaming industry.
  • While the global HQ is in the US, the Spain hub is a growing and strategic part of the company's international operations, particularly for product, engineering, and creative roles.

In their own words

About the company & team

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry - bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely's position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like "MONOPOLY GO!" from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses - Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators," Scopely believes that video games can be a force for good - creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

Additional information

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.

Please submit your CV in English.

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Location

Scopely · Barcelona

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