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Smadex

Smadex

AdTechMadrid, Spain500 employeesFounded 2011www.smadex.comMadrid

Smadex is a Madrid-based AdTech company specializing in programmatic mobile advertising. The company provides a demand-side platform (DSP) that enables advertisers to run and optimize mobile ad campaigns across various formats, including playable ads and video. With a strong focus on data science, machine learning, and creative technology, Smadex operates globally, serving clients in gaming, e-commerce, and other sectors. The team is mid-sized, yet drives significant ad spend through its proprietary technology platform.

Smadex is headquartered in Madrid, Spain, with a development center there, and is actively building its technology, data, and product teams. The company offers a dynamic, data-driven work culture with a strong emphasis on engineering excellence, AI, and creative innovation. For international professionals, Smadex provides opportunities to work in a fully English-friendly environment in Madrid, a key European hub for adtech, while being part of a growing, globally oriented company.

Company History

Smadex was founded in 2011 in Madrid, Spain, by Christopher Berland and Nacho Roca. The company started as a mobile advertising platform and has since expanded its technology to become a full-fledged programmatic DSP, with a focus on real-time bidding and performance optimization. Over the years, Smadex has grown internationally, opening offices in major markets while maintaining its engineering and data core in Madrid.

For International Professionals

  • Smadex is headquartered in Madrid and the main office is there, not Barcelona. This is a central location for tech and adtech in Spain.
  • The company's working language is English, and teams are international, making it welcoming to expat professionals without prior Spanish knowledge.
  • There are several roles (from junior ML engineering to senior data science) that suggest a data-centric culture with a strong R&D budget.
  • Smadex has a relatively young, innovative culture with an emphasis on AI, machine learning, and playable ad formats, ideal for professionals wanting to work on cutting-edge ad campaigns.
  • The company is part of the broader Spanish adtech ecosystem, which may facilitate networking and professional connections in the local tech scene.

Open Positions (30)