The English-language job board for Spain

Marketing Operations Manager

Hybrid in Barcelona·Full-time·Added 6 days ago (last checked 19 Oct)

Smadex

16 open roles

Apply

Overview

Work mode: Hybrid, Barcelona
Contract: Full-time
Experience: 3+ years
Benefits: Meal vouchers, gym access

Visa options

The ad rules out sponsorship
Per the ad: “Please note that we do NOT provide VISA sponsorship. Candidates without a work authorization to work in Spain won't be considered.”

Find jobs with visa support

Skills

Requirements

What we're looking for

3+ years of advanced, hands-on experience configuring Salesforce (specifically Campaigns, Campaign Influence, reporting/dashboards) and HubSpot (advanced automation workflows, lifecycle stages, and integrations).
Proven track record in B2B Marketing Operations, ideally within AdTech, SaaS, or highly technical B2B technology environments.
Strong proficiency with digital tracking methodologies, including website analytics, Google Analytics 4 (GA4), and UTM parameter architecture.
Exceptional analytical and data-management skills with the ability to translate strategic commercial requirements into practical, automated technical configurations.
Excellent verbal and written communication skills with a proven ability to collaborate across global, cross-functional teams (Sales Ops, IT, and regional marketing).

Pay & benefits

What you'll get

Integrate a highly motivated, young and dynamic team
Great compensation package
Top location at the heart of Barcelona with a rooftop terrace, Barbecue, and a fully stocked fridge
Great work-life balance: work from home (2 days per week), flexible hours
Meal vouchers - Ticket Restaurant monthly allowance
Monthly gym allowance: Choose between DiR and Wellhub
LinkedIn Learning and training opportunities
Monthly TGIF events
Regular team-building events
Fun and friendly work environment with talented marketers and engineers from over 40 countries
And more!

Visa & relocation

Please note that we do NOT provide VISA sponsorship. Candidates without a work authorization to work in Spain won't be considered.

The role

We are looking for a Marketing Operations Manager to own our global marketing technology ecosystem. The candidate should be highly analytical and systems-oriented, bridging the gap between marketing strategy and technical execution to build a scalable data framework that connects marketing investment directly to pipeline development and revenue.

What you'll do

MarTech Integration & Automation: Own the architecture, technical workflows, and data integrity of HubSpot and its integration with Salesforce to ensure seamless contact tracking, web enquiry capture, and automated contact-to-account matching.
Attribution & ROI Frameworks: Implement, govern, and optimize Salesforce Campaigns and Campaign Influence. Build global reporting models and dashboards to clearly distinguish between Marketing-Originated and Marketing-Assisted pipeline.
Global ABM Operational Support: Build and maintain the tracking infrastructure for Smadex's global Account-Based Marketing (ABM) strategy across priority account tiers (HV+, HV, and Tier 3), providing visibility into account engagement.
Lead Lifecycle Optimization: Standardize lead capture, qualification, and routing processes globally. Partner closely with Sales Operations, IT, and regional sales leadership to monitor lead follow-up timelines, eliminate operational gaps, and maximize conversion rates.
Team Training: Act as the internal champion for our MarTech stack, training regional marketing teams on Salesforce campaign management, tracking standards, and attribution reporting.

About Smadex

Smadex is a Madrid-based advertising technology company specializing in programmatic mobile advertising and performance marketing. The company provides a demand-side platform (DSP) that enables advertisers to run targeted campaigns across mobile apps and web, with a strong focus on data-driven optimization and creative innovation. Smadex operates globally, with a team of over 100 professionals serving clients across Europe, the US, and other international markets.

Smadex's headquarters and main engineering hub are in Madrid, Spain, making it a key player in the local AdTech ecosystem. The company is known for its collaborative, data-centric culture and invests heavily in machine learning, data science, and creative technology. For international professionals, Smadex offers the opportunity to work in a fast-growing, global-facing company in the heart of Spain, with roles spanning engineering, data science, product, and creative strategy.

Industry: AdTech
Founded: 2011
Employees: 100–500
Headquarters: Madrid, Spain
In Spain: Madrid
Website: smadex.com

Good to know if you are moving

Smadex is headquartered in Madrid, Spain, offering international professionals the chance to work in a vibrant European capital with a growing tech scene.
The company operates globally, with clients and partners across Europe, the US, and Asia, providing exposure to international markets.
Smadex focuses on data-driven advertising, making it an attractive employer for data scientists, machine learning engineers, and product managers.
The company has a strong emphasis on creative technology, with roles like Creative Technologist and Game Developer for playable ads, offering unique opportunities in the AdTech space.
Smadex is a mid-sized company, allowing employees to have a significant impact on products and processes.

In their own words

About the company & team

Smadex is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We are a fully transparent platform built with top technology, countless programmatic management features and powerful machine learning algorithms to help advertisers grow their business at scale. We are currently considered one of the top mobile ad-tech companies in the world.

All open roles at Smadex