Ad Operations Analyst

• Previous experience in the VAS industry is highly preferred, especially in mobile subscription services, carrier billing, aggregators, content providers, ad networks, or performance marketing.
• Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, Account Management, or a similar role.
• Strong understanding of performance-driven metrics such as CPA, CR, CTR, CPM, CVR, delivery, pacing, and campaign optimization.
• Strategic mindset: ability to use data to launch, monitor, and improve campaigns, ensuring potential success and scalability.
• Action-oriented: you are proactive and enjoy the "doing" - from the initial launch to the strategic follow-up.
• Attention to detail: precision is vital; you take pride in ensuring every campaign setting is perfect before going live.
• Soft skills: feedback hungry, critical thinking, and high resolution. You thrive in fast-paced environments.
• Technical skills: excellent command of Microsoft Excel is required. Knowledge of SQL, datasets, BI tools, or similar data tools is a plus.
• Communication: excellent English, written and spoken, is mandatory.

• Knowledge of subscription-based user acquisition, landing page flows, carrier targeting, and mobile conversion funnels is a strong plus.

We are looking for an Ad Operations Analyst to join our team. This role is designed for someone with experience in the mVAS industry, ideally from an ad network, performance marketing company, or similar digital advertising environment.

The ideal candidate has a strong understanding of subscription-driven user acquisition, campaign performance, user journey, and data-based optimization. Experience in programmatic advertising is a plus, but previous exposure to VAS campaigns, subscription services, or mobile performance marketing is especially valuable.

• Use the Smadex DSP to build, launch, and operate user acquisition campaigns, ensuring they are executed with the best industry practices.
• Manage the day-to-day execution of campaign strategies, focusing on performance-driven metrics such as CPA, CR, CTR, and CPM.
• Apply previous VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance.
• Sync within the internal teams to ensure successful campaign launches, aligning technical setups with client objectives.
• A/B test different creative strategies and landing pages to identify winning assets and scale results in real-time.
• Take ownership of obtaining relevant insights to provide feedback before campaign launches, ensuring we are set up for success and client satisfaction.
• Monitor campaign delivery and performance daily, making strategic adjustments that drive immediate growth.
• Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose clear next steps.
• Collaborate with internal teams to identify optimization opportunities across geos, carriers, OS, creatives, exchanges, publishers, and landing pages.

• Work from home: 2 days/week