Marketing Partner - Interim

The Marketing Partner (Spain) owns Spanish-market product positioning and messaging, leads local GTM execution for launches and initiatives, enables commercial teams (direct, inside, and partners), and strengthens performance through insight-led iteration.

This is a highly cross-functional role for a strong communicator who combines strategic thinking with hands-on execution—and who can translate global direction into locally resonant narratives for Spanish SMBs.

• Develop customer-backed positioning for each core product and feature in the Spanish market.

• Build and maintain a simple, coherent Spanish messaging framework aligned to Teya’s overarching value proposition.

• Partner closely with Product and Sales to ensure narrative consistency and clear differentiation across all touchpoints (web, sales scripts, onboarding comms, in-app, partner assets).

• Own the Spain GTM process end-to-end, from readiness and launch through to post-launch optimisation.

• Align launch objectives, target segments, and success metrics across Product, Sales, Growth Marketing, and Partnerships.

• Deliver clear launch plans so teams understand what’s launching, why it matters, and how to sell it in Spain.

• Track adoption, activation, and commercial performance, feeding learnings into future launches.

• Create high-quality sales enablement materials, including one-pagers, pitch decks, battlecards, objection handling, and demo scripts.

• Support partner and ISV propositions and co-marketing assets with the Partnerships team, ensuring a consistent and persuasive product story. Ensure messaging consistency across all sales channels.

• Work with Brand and Growth Marketing to ensure campaigns, website content, CRM, and in-app messaging reinforce the product narrative for Spanish SMBs.

• Coordinate launch communications across web, CRM, and in-app channels with strong tonal consistency and clarity.

• Continuously test and refine messaging to improve conversion, activation, and retention.

• Conduct ongoing market and competitive analysis to identify positioning shifts, pricing trends, and emerging opportunities.

• Collect and synthesise merchant feedback from sales, onboarding, support, win/loss analysis, and partner insights.

• Translate insights into actionable recommendations for Product and Commercial leadership.

temporary

hybrid

• You turn complex product detail into simple, compelling stories that resonate with Spanish SMBs.

• You build trust quickly across functions and drive alignment without heavy process.

• You’re rigorous with data and creative with narrative.

• You thrive in fast-paced environments with evolving priorities.

• You think strategically and execute operationally, switching comfortably between both.