Manager – Marketing Automation & Data Tech / SONG

Accenture Song | Data & AI

Accenture Song is where experiences that help improve people's lives are designed. We reimagine industries, products, and services by combining creativity, data, and technology to generate real business impact.
If you believe that brand relevance comes from technology, digitalization, and intelligent data activation, your place is with us.

We are looking for a Manager to join the Data Tech area within Data & AI at Accenture Song, with a focus on Marketing Automation and Customer Data Platforms.

The selected candidate will lead strategic projects for major clients, acting as a reference in client relationships, responsible for delivery and team leadership, with a clear business vision and experience.

The role requires a

solid technical background

, enabling an understanding of architectures, integrations, and capabilities of MarTech platforms, as well as leading technical conversations with internal and client teams.

• Act as main point of contact with the client, building trusted relationships with business and technology stakeholders.
• Provide solid technical judgment for decision-making on architecture, integrations, and solution design, acting as a bridge between business and technology.
• Lead Marketing Automation and data activation initiatives, ensuring alignment with the client's business objectives.
• Manage end-to-end project delivery, including planning, tracking, quality, and risk management.
• Lead and develop multidisciplinary teams, promoting best practices, collaboration, and talent growth.
• Define and govern the model of solutions based on Adobe Experience Cloud (AJO, Adobe Campaign, Adobe Experience Platform – RTCDP).
• Coordinate the definition of high-level architectures and integrations with client ecosystems.
• Collaborate with internal Accenture teams (strategy, creativity, technology) to deliver integrated solutions.
• Identify account growth opportunities and contribute to commercial proposals.
• Participate in innovation and digital transformation initiatives within Accenture Song.

• 8–15 years of experience in Marketing Automation, Customer Data, CRM, or MarTech environments.
• Prior technical background in development, data, integration, or MarTech platform environments
• Ability to understand and discuss architectures, data models, integrations, and technical flows
• Solid experience leading projects and teams, with responsibility for clients and results.
• Orientation toward client, business, and value generation.
• Previous experience in consulting and working with large organizations.
• High level of Spanish and English.

• Technical knowledge of Adobe Experience Cloud platforms (AJO, Campaign, AEP/RTCDP). Experience with Salesforce Marketing Cloud and/or Pega will be valued.

• Strategic and high-impact projects
• Training paths on leading market platforms.
• Collaborative, innovative, and people-oriented environment

Additionally, you will have other BENEFITS such as:

• Medical, Life and accident insurance

• Medical service and wellness programs

• Flexible compensation program and share purchase

• Flexibility programs (working hours, days off, vacation...)

• Training and certification paths

• Sustainability programs and Accenture Foundation

• Employee network for diversity

• Other benefits: Bankinter Office with special conditions and profit sharing

full-time

hybrid

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions will be made regardless of age, race, creed, color, religion, sex, national origin, ancestry, disability, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship, or any other criterion protected by applicable law. Our rich diversity makes us more innovative, competitive and creative, which helps us better serve our clients and communities.

Accenture Song | Data & AI

Accenture Song es donde se diseñan experiencias que ayudan a mejorar la vida de las personas. Reimaginamos industrias, productos y servicios combinando creatividad, datos y tecnología para generar impacto real en negocio.
Si crees que la relevancia de las marcas pasa por la tecnología, la digitalización y la activación inteligente del dato, tu lugar está con nosotros.

Buscamos un/a Manager para incorporarse al área de Data Tech dentro de Data & AI en Accenture Song, con foco en Marketing Automation y Customer Data Platforms.

La persona seleccionada liderará proyectos estratégicos para grandes clientes, actuando como referente en la relación con cliente, responsable del delivery y del liderazgo de equipos, con una visión clara de negocio y experiencia.

El rol requiere un

sólido background técnico

, que permita entender arquitecturas, integraciones y capacidades de las plataformas MarTech, así como liderar conversaciones técnicas con equipos internos y del cliente.

• Actuar como interlocutor principal con el cliente, construyendo relaciones de confianza con stakeholders de negocio y tecnología.
• Aportar criterio técnico sólido para la toma de decisiones de arquitectura, integraciones y diseño de soluciones, actuando como puente entre negocio y tecnología.
• Liderar iniciativas de Marketing Automation y activación de datos, asegurando alineamiento con los objetivos de negocio del cliente.
• Gestionar el delivery end‑to‑end de proyectos, incluyendo planificación, seguimiento, calidad y gestión de riesgos.
• Liderar y desarrollar equipos multidisciplinares, promoviendo buenas prácticas, colaboración y crecimiento del talento.
• Definir y gobernar el modelo de soluciones basadas en Adobe Experience Cloud (AJO, Adobe Campaign, Adobe Experience Platform – RTCDP).
• Coordinar la definición de arquitecturas de alto nivel e integraciones con ecosistemas del cliente.
• Colaborar con equipos internos de Accenture (estrategia, creatividad, tecnología) para ofrecer soluciones integradas.
• Identificar oportunidades de crecimiento de cuenta y contribuir a propuestas comerciales.
• Participar en iniciativas de innovación y transformación digital dentro de Accenture Song.

• 8–15 años de experiencia en proyectos de Marketing Automation, Customer Data, CRM o entornos MarTech.
• Background técnico previo en entornos de desarrollo, data, integración o plataformas MarTech
• Capacidad para comprender y discutir arquitecturas, modelos de datos, integraciones y flujos técnicos
• Experiencia sólida liderando proyectos y equipos, con responsabilidad sobre cliente y resultados.
• Orientación a cliente, negocio y generación de valor.
• Experiencia previa en consultoría y trabajo con grandes organizaciones.
• Nivel alto de español e inglés.

• Conocimiento tecnico de plataformas de Adobe Experience Cloud (AJO, Campaign, AEP/RTCDP). Se valorará experiencia en Salesforce Marketing Cloud y/o Pega.

• Proyectos estratégicos y de alto impacto
• Itinerarios de en plataformas líderes de mercado.
• Entorno colaborativo, innovador y orientado a las personas

Además, tendrás otros BENEFICIOS como:

• Seguro médico, de Vida y accidentes

• Servicio médico y programas de bienestar

• Programa de retribución flexible y compra de acciones

• Programas de flexibilidad (horaria, de días libres, vacaciones...)

• Itinerarios de formación y certificación

• Programas de sostenibilidad y Fundación Accenture

• Red de empleados por la diversidad

• Otros beneficios: Oficina Bankinter con condiciones especiales y reparto de beneficios

full-time

hybrid

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Declaración de igualdad de oportunidades en el empleo

Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.