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Digital Marketing Specialist | UNIE

On-site in Madrid·Full-time·Added today

Grupo Planeta

205 open roles

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Overview

Job details

Permanent contract
Full-time.

Requirements

Have the right to work in Spain
Grupo Planeta doesn't mention sponsorship in the ad.
Work on-site in Madrid
No relocation package mentioned.
Have 2+ years of experience
Mid-level role.
University degree
“Formación en administración de empresas, Economía, Ingeniería, Publicidad o Comunicación.” — per the ad.

Benefits

Private health insurance
Per the ad: paid by the employer, or taken through flexible pay.
Flexible pay plan
Take part of your salary as tax-free benefits, per the ad.
Meal vouchers
A restaurant card or tickets, per the ad.

This job was automatically translated to English.

Requirements

What we're looking for

What would we like to see on your CV?

Education in Business Administration, Economics, Engineering, Advertising, or Communications.
Minimum 2 years of experience in a similar position.
Demonstrable experience in the design and implementation of successful digital marketing campaigns.
Practical experience with SEO, SEM, CRM. Google Search and Google Analytics are essential.
Advanced level of Excel.
Knowledge of analytics tools, digital advertising / SEO and SEM positioning.

You would be a good fit if you consider yourself a person with...

Proactivity and collaboration with all teams they interact with.
Skills in data analysis, investments, and optimization strategies.
Excellent analytical and project management skills.

Pay & benefits

What you'll get

What do we offer?

Stable contract: Permanent and full-time.
You will be able to develop professionally thanks to our training plans and internal talent development.
Exclusive discounts and promotions for our employees (masters and postgraduates, publishing imprints, collectibles, Casa del Libro...).
An attractive social benefits package through the flexible remuneration plan that includes: transport card, restaurant card, nursery voucher, medical insurance, etc.

The role

From Grupo Planeta we are looking for a Digital Marketing Specialist to join the Digital Marketing team of UNIE, from our division Planeta Formación y Universidades.

What would your main duties be?

Supporting the Digital Marketing Managers in the creation and execution of the marketing plan.
Coordinating with the Digital Marketing Manager, agencies, suppliers, and related departments.
Managing all digital marketing channels (SEM, SEO, web, blogs, email marketing, social media, etc.) to ensure brand consistency and lead volume with the goal of achieving enrollment conversion.
Ensuring proper management of the agencies handling Performance, as well as digital Branding campaigns.
Maintaining an up-to-date knowledge of the market, trends, changes, and situations that impact activities.
Creating daily, weekly, and monthly reports for the relevant departments.
Monitoring and optimizing KPIs on an ongoing basis to achieve the proposed objectives.
Identifying opportunities in digital media.
Monitoring and controlling campaigns and creatives for publication across different digital platforms.
Facilitating and supervising the implementation of new technologies applied across the board, as well as the processes defined within the Division.

Hiring process

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About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia
Website: planeta.es

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

We invite you to get to know us!

Additional information

Grupo Planeta offers equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience, regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other classification protected by law.

All open roles at Grupo Planeta