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Paid Media Specialist | Lead Generation (MAD/BCN)

Hybrid in Barcelona·Full-time·Added today (last checked 12 Oct)

Overview

Job details

  • Permanent contract

    Full-time.

  • Jornada intensiva on Fridays and in summer

    “⏰ Tu tiempo es tuyo: Jornada intensiva todos los viernes del año y horario especial de verano.” — per the ad.

  • Hybrid

    Office and home days — the ad has the split.

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

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Requirements

  • Speak fluent Spanish

    Listed as a requirement in the ad.

  • Be near Barcelona, Spain (Hybrid) for hybrid days

    No relocation package mentioned.

  • Have 6+ years of experience

    Mid-level role.

Benefits

  • Private health insurance

    Per the ad: paid by the employer, or taken through flexible pay.

  • Flexible pay plan

    Take part of your salary as tax-free benefits, per the ad.

Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • Performance Lead Gen expert: At least 6 years of experience managing Google Ads campaigns with a special focus on lead generation.

  • Technical measurement mastery: Real experience configuring advanced tracking, conversion tags, CRM connectors (HubSpot, Salesforce), and offline attribution.

  • Client-facing profile: At least one year managing direct client relationships, with the ability to explain discrepancies between leads and actual sales, and how to pivot the strategy.

  • Analytical and business mindset: Proficiency in Excel/Google Sheets for calculating target CPL, lead value (LTV), and conversion funnel analysis.

  • Knowledge of the analytics environment: Ability to understand GA4 implementation oriented to lead generation events and micro-conversions.

Languages

  • Language skills: Full fluency in Spanish; if you also excel in English, that is a plus for operating in international environments.

Pay & benefits

What you'll get

We know your best version comes out when you have balance. That is why we have designed a benefits package that adapts to you:

  • 📍Offices: Whether you work at our BCN or Madrid headquarters, you will be in the city center, surrounded by a wide range of restaurants, gyms, and shops.

  • ⏰ Your time is yours: Intensive working hours every Friday of the year and special summer hours.

  • 💰 Smart compensation: You decide how to optimize your salary with our flexible benefits plan (DKV medical insurance, transportation, meals, and childcare).

The role

Is your favorite KPI the CPL and your natural habitat Paid Media? We are looking for a Paid Media Specialist capable of mastering the B2B and B2C demand generation ecosystem. If multi-touch attribution challenges, lead volume scaling, and hands-on optimization of international campaigns are your thing, this is your place.

What you'll do

  • Strategic account leadership: Management of key clients in B2B/B2C sectors and services, designing acquisition strategies that prioritize conversion volume and lead quality.

  • Hands-on execution and optimization: Advanced technical implementation and daily campaign adjustments to maximize global CPL and conversion rate.

  • Data quality management: Form setup, offline conversion integration (Offline Conversion Tracking), and funnel optimization to qualify leads before sending them to sales.

  • Retail advisory and innovation: Continuous client briefings on search trends, user intent, and new Smart Bidding features applied to acquisition.

  • Attribution and CPA analysis: Translation of business KPIs (CPL, CPA, MQL, SQL) into Looker Studio reports that demonstrate the real impact on the client's pipeline.

  • Strategic partner: Daily support acting as a business consultant, aligning advertising investment with commercial capacity goals and the client's sales cycle.

The Ecosystem

The Ecosystem: Rocket Digital at Jungle

About Rocket Digital

Rocket Digital is a performance marketing agency specializing in paid media, lead generation, and growth consulting. The company focuses on data-driven advertising strategies across platforms like Google Ads and social media, helping clients optimize their digital marketing ROI. With a team of specialists in paid media, creative direction, and growth strategy, Rocket Digital serves a range of clients, likely including e-commerce and B2B companies.

Based in Barcelona, Spain, Rocket Digital operates with a strong presence in the Spanish market, with roles also available in Madrid. The company's work culture is centered on performance and innovation, making it an attractive option for international professionals with expertise in paid media, digital advertising, and growth strategy. As a growing digital agency, it offers opportunities for hands-on impact and career development in a dynamic environment.

Industry
Digital
Headquarters
Barcelona, Spain
In Spain
Barcelona, Madrid

Good to know if you are moving

  • Rocket Digital is based in Barcelona, a major European tech and startup hub, offering a vibrant lifestyle and professional network.
  • The company has roles in both Barcelona and Madrid, providing flexibility in location for international hires.
  • As a performance marketing agency, Rocket Digital values data-driven skills, which are highly transferable for international professionals.
  • The company's focus on paid media and growth consulting suggests a fast-paced, results-oriented environment that may appeal to career-driven individuals.

In their own words

About the company & team

You will join Rocket Digital, the consultancy where technology and ambition meet to transform digital marketing and ecommerce.

At the same time, you will be part of Jungle, an ecosystem of more than 700 creative, strategic, and technological minds. We are B Corp, which means our obsession with innovation goes hand in hand with a firm commitment to a positive impact on the world.

Additional information

Here, we believe in the human touch. We will review your application personally (no cold algorithms). If we see a spark, we will contact you for a virtual interview.

At Jungle and Rocket Digital we maintain a firm commitment to equal opportunities between women and men, integrating this principle into all our policies and practices. We have our own Equality Plan, as well as specific protocols for the prevention of sexual harassment and sex-based harassment.

All open roles at Rocket Digital

Location

Rocket Digital · Barcelona

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Hybrid in BarcelonaNo Spanish needed
Hybrid in Barcelona

Senior Growth Consultant

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