Tech Lead Marketing Automation (Accenture Song)

Accenture Song is where experiences are designed to help improve people's lives. We reimagine industries, products, and services. If you believe our clients will only gain relevance through technology and digitalization, your place is with us.

Your mission
Join the Accenture Song Data Tech team to lead Marketing Automation initiatives on Adobe Experience Cloud (e.g., Adobe Journey Optimizer, Adobe Campaign, Adobe Experience Platform - RTCDP). We will also value demonstrable experience in Salesforce Marketing Cloud and Pega. You will have access to in-house training paths on the solution to accelerate your ramp-up on the project.

• Technological leadership of delivery teams / work teams, ensuring technical quality, governance and value delivery
• Project management and methodology governance, with proficiency in planning and tracking tools.
• Work with integrations in campaign management architectures
• Technical expertise in application development and databases (SQL/NoSQL), and programming applied to MarTech (e.g., Javascript, Python).
• Communication with IT and business teams, translating between business needs and technical solutions.
• Participation in technology consulting projects and innovation groups for digital transformation.
• Analysis, design and construction of Data Models
• Design of integrations for Marketing Automation with customer channels
• Configuration and personalization of Marketing Automation tools
• Development of custom APIs and consumption of external APIs
• Client liaison (IT and Business teams)
• Creation of technical documentation
• Creation and execution of test plans

• 5-8 years of experience in MarTech/Marketing Automation, and 2+ years leading technical teams.
• Hands-on experience with Adobe Experience Cloud (AEP, AJO, AEP/RT‑CDP...) or equivalent platforms.
• Strong knowledge of data modeling, SQL and architectures oriented to campaigns and audiences.
• Experience in integrations
• Ability in project management

• Experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Data Extensions) and/or Pega (Customer Decision Hub).
• Knowledge of CDPs and Customer 360 strategies.
• Cloud (Azure/AWS/GCP) and DevOps practices (CI/CD, IaC), and test automation.
• Governance of privacy & consent and deliverability
• Certifications: Adobe, Salesforce, Pega, Agile/PMI...

• High-impact projects with leading brands and within the Adobe ecosystem.
• Training and certification pathways on key platforms and within internal communities of practice.
• A diverse and inclusive environment, with real impact on the digital transformation of our clients.

Additionally, you will enjoy other BENEFITS such as:

• Medical, Life, and accident insurance

• Medical services and wellness programs

• Flexible compensation program and stock purchase plan

• Flexibility programs (working hours, days off, vacations...)

• Individualized training plan

• Sustainability programs and Accenture Foundation

• Employee diversity networks

• Other benefits: Bankinter Office with special conditions and profit sharing

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship, or any other legally protected status. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Accenture Song es el lugar donde se diseñan experiencias que ayudan a mejorar la vida de las personas. Reimaginamos las industrias, productos y servicios. Si crees que nuestros clientes solo ganarán relevancia a través de la tecnología y la digitalización, tu lugar está con nosotros.

Tu misión
Incorporarte al equipo de Data Tech de Accenture Song para liderar iniciativas de Marketing Automation sobre Adobe Experience Cloud (p. ej., Adobe Journey Optimizer, Adobe Campaign, Adobe Experience Platform - RTCDP). También valoraremos experiencia demostrable en Salesforce Marketing Cloud y Pega. Dispondrás de itinerarios de formación propia en la solución para acelerar tu rampa en proyecto.

• Responsable tecnológico de equipos de delivery / equipos de trabajo, asegurando calidad técnica, governance y cadencia de valor
• Gestión de proyectos y gobierno de metodología, con manejo de herramientas de planificación y seguimiento.
• Trabajo con integraciones en arquitecturas de gestión de campañas
• Conocimientos técnicos de desarrollo de aplicaciones y bases de datos (SQL/NoSQL), y programación aplicada a MarTech (p. ej., Javascript, Python).
• Interlocución con equipos de IT y de negocio, traduciendo entre necesidades del negocio y soluciones técnicas.
• Participación en proyectos de asesoramiento tecnológico y grupos de innovación de transformación digital.
• Análisis, diseño y construcción de Modelos de Datos
• Diseño de integraciones de Marketing Automation con canales del cliente
• Configuración y personalización de herramientas de Marketing Automation
• Desarrollo de APIs propias y consumo de APIs externas
• Interlocución con el cliente (equipos IT y Negocio)
• Generación de documentación técnica
• Generación y ejecución del plan de pruebas

• 5-8 años de experiencia en MarTech/Marketing Automation, y 2+ años liderando equipos técnicos.
• Experiencia práctica con Adobe Experience Cloud (AEP, AJO, AEP/RT‑CDP...) o plataformas equivalentes.
• Sólidos conocimientos de modelado de datos, SQL y arquitecturas orientadas a campañas y audiencias.
• Experiencia en integraciones
• Capacidad de gestión de proyectos

• Experiencia en Salesforce Marketing Cloud (Journey Builder, Automation Studio, Data Extensions) y/o Pega (Customer Decision Hub).
• Conocimiento de CDPs y estrategias Customer 360.
• Cloud (Azure/AWS/GCP) y prácticas DevOps (CI/CD, IaC), y test automation.
• Gobierno de privacy & consent y deliverability
• Certificaciones: Adobe, Salesforce, Pega, Agile/PMI...

• Proyectos de alto impacto con marcas líderes y en ecosistema Adobe.
• Itinerarios de formación y certificación en las plataformas clave y comunidades internas de práctica.
• Entorno diverso e inclusivo, con impacto real en la transformación digital de nuestros clientes.

Además, tendrás otros BENEFICIOS como:

• Seguro médico, de Vida y accidentes

• Servicio médico y programas de bienestar

• Programa de retribución flexible y compra de acciones

• Programas de flexibilidad (horaria, de días libres, vacaciones...)

• Itinerario formativo individualizado

• Programas de sostenibilidad y Fundación Accenture

• Red de empleados por la diversidad

• Otros beneficios: Oficina Bankinter con condiciones especiales y reparto de beneficios

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.