Cabify is a prominent multi-mobility platform that provides ride-hailing and logistics services across Spain and Latin America. Founded in 2011, the company has grown into a major industry player, achieving unicorn status and serving millions of users with a focus on sustainable urban transportation. It operates a large-scale marketplace that integrates advanced technology to optimize city travel for both individuals and corporate clients.

As a Spanish-founded global company headquartered in Madrid, Cabify offers a dynamic and multicultural environment ideal for international professionals. The company frequently hires for high-impact roles in data science, engineering, and product development, often utilizing English as a primary language for technical teams. With a strong emphasis on flexibility and a remote-friendly mindset for many positions, it remains a top choice for expats seeking to enter the Spanish tech market.

Founded in 2011 by Juan de Antonio in Madrid, Cabify was created to reduce personal vehicle use in cities. It expanded rapidly across Latin America and Spain, becoming the first Spanish startup to reach a $1 billion valuation in 2018.

This job was published 3 months ago

Senior Brand Business Partner

Cabify

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Want to change the world? That's exactly what we do at Cabify. We work to make cities better places to live, promoting more sustainable and efficient mobility that connects passengers and drivers with just the touch of a button.

Perhaps one day cities won't need private cars, but until then... there's still a lot to be done. Will you join us on this journey?

🎯 Role Mission

As Senior Brand Business Partner (BBP), you will be the primary strategic agent for the brand within Cabify. You will be part of the global marketing team and will report directly to the Global Head of Brand. Your mission will be to ensure that our global strategy is intrinsically linked to the brand's value proposition, making it a true engine of business growth through a highly analytical and strategic approach.

🛠️ How will you help us fulfill our mission?

Brand and Business Strategy: You will define and manage the long-term brand strategy, ensuring its consistency across product launches, features, and growth initiatives.
Consumer Knowledge: You will lead the generation of insights on the mobility category, analyzing trends and barriers to identify differentiation opportunities.
Monitoring and Performance: You will establish and monitor key KPIs (Brand Equity, volume, penetration) to evaluate the effectiveness of our actions and propose improvements.
Glocal Collaboration: You will act as a strategic link between the global team and the markets, collaborating closely with Technology, Operations and Partnerships.
Impactful Execution: You will have the ability to get down to the details of execution when markets need direct strategic support.

🔍 What we are looking for

Experience: Between 8 and 10 years in Brand Management, Strategic Marketing or Business Intelligence roles, ideally in Fast-Moving Consumer Goods (FMCG) sectors or high-growth technology environments.
Business Vision: Proven experience managing P&L and making decisions based on financial metrics.
Strategic Mindset: Ability to transform a complex corporate vision into actionable and measurable brand plans.
Leadership Skills: Strong communication and influence skills in matrix environments, with the ability to lead projects without direct hierarchical authority.
Education: University degree in Marketing, Business Administration or similar.

👀 Why Cabify is your best option

📝 Permanent contract.
🔋 Recharge Day.
🌍 Flexible hours and hybrid work model.
💸 Monthly credit to use in our Cabify App.
👩🏽‍🎓 Annual budget for training and personal development.
💰 Flexible compensation plans tailored to your needs.
🎟️ Discounts at restaurants, shops and gyms.
🐶 Pet room so you can bring your furry friend to the office.
🖥️ Team to help you develop all your talent.
🍇☕ Spaces with fresh fruit and coffee to recharge your energy.

Cabify is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all people, regardless of their background, gender, religion, orientation, age, or ability. Join us!

View original advert (Spanish)

¿Quieres cambiar el mundo? Eso es exactamente lo que hacemos en Cabify. Trabajamos para que las ciudades sean mejores lugares para vivir, impulsando una movilidad más sostenible y eficiente que conecte a pasajeras/os y conductoras/es con solo pulsar un botón.

Puede que algún día las ciudades no necesiten coches privados, pero hasta entonces... queda mucho por hacer. ¿Te sumas al viaje?

🎯 Misión del Rol

Como Senior Brand Business Partner (BBP), serás el principal agente estratégico de la marca dentro de Cabify. Formarás parte del equipo global de marketing y reportarás directamente a la Global Head of Brand. Tu misión será asegurar que nuestra estrategia global esté intrínsecamente ligada a la propuesta de valor de la marca, convirtiéndola en un motor real de crecimiento para el negocio a través de un enfoque altamente analítico y estratégico.

🛠️ ¿Cómo nos ayudarás a cumplir nuestra misión?

Estrategia de Marca y Negocio: Definirás y gestionarás la estrategia de marca a largo plazo, defendiendo su coherencia en lanzamientos de productos, features y acciones de growth.
Conocimiento del Consumidor: Liderarás la generación de insights sobre la categoría de movilidad, analizando tendencias y barreras para identificar oportunidades de diferenciación.
Seguimiento y Performance: Establecerás y monitorizarás KPIs clave (Brand Equity, volumen, penetración) para evaluar la efectividad de nuestras acciones y proponer mejoras.
Colaboración Glocal: Actuarás como nexo estratégico entre el equipo global y los mercados, colaborando estrechamente con Tecnología, Operaciones y Partnerships.
Ejecución con Impacto: Tendrás la capacidad de bajar al detalle de la ejecución cuando los mercados necesiten apoyo estratégico directo.

🔍 Lo que estamos buscando

Experiencia: Entre 8 y 10 años en roles de Brand Management, Marketing Estratégico o Business Intelligence, idealmente en sectores de Gran Consumo (FMCG) o entornos tecnológicos de alto crecimiento.
Visión de Negocio: Experiencia comprobada gestionando P&L y tomando decisiones basadas en métricas financieras.
Mentalidad Estratégica: Capacidad para transformar una visión corporativa compleja en planes de marca accionables y medibles.
Habilidades de Liderazgo: Gran capacidad de comunicación e influencia en entornos matriciales, con habilidad para liderar proyectos sin autoridad jerárquica directa.
Formación: Titulación universitaria en Marketing, ADE o similar.

👀 Por qué Cabify es tu mejor opción

📝 Contrato indefinido.
🔋 Recharge Day.
🌍 Horario flexible y modelo híbrido de trabajo.
💸 Crédito mensual para usar en nuestra App de Cabify.
👩🏽🎓 Presupuesto anual para formación y desarrollo personal.
💰 Planes de retribución flexible adaptados a tus necesidades.
🎟️ Descuentos en restaurantes, tiendas y gimnasios.
🐶 Sala de mascotas para que te traigas el peludo a la oficina.
🖥️ Equipo de trabajo para que desarrolles todo tu talento.
🍇☕ Espacios con fruta fresca y café para recargar energías.

Cabify se enorgullece de ser un lugar de trabajo con igualdad de oportunidades. Celebramos la diversidad y estamos comprometidos con crear un entorno inclusivo para todas las personas, independientemente de su origen, género, religión, orientación, edad o capacidad. ¡Únete a nosotros!