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Paid Social Media Buyer (Meta Ads)

Hybrid in Barcelona·Full-time·Added 1 month ago (last checked 13 Nov)

COCUNAT

7 open roles

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Our summary

Work mode: Hybrid, Barcelona
Contract: Permanent, full-time hours
Spanish: Fluent
English: Required
Experience: 5+ years
Benefits: Private health insurance

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Skills

Requirements

What we're looking for

5+ years of hands-on experience in Paid Social within eCommerce, with strong expertise in Meta Ads Manager.
Proven experience scaling acquisition campaigns and managing budgets with a focus on CAC, ROAS and profitability.
Experience in international eCommerce environments, preferably in beauty or fashion.
Experience working directly with end-client brands is essential.
Strong analytical skills, including performance reporting, budgeting and forecasting.
Creative and experimental mindset, with the ability to turn data into actionable insights.
Curious about AI, automation and digital marketing innovation, with a proactive, results-driven approach and strong collaboration skills.

Languages

Fluent in Spanish and English.

Pay & benefits

What you'll get

Benefits ⭐

Flexibility that makes a difference. At COCUNAT, we believe in flexibility and work-life balance. You’ll have flexible start times and the possibility to work from home one day a week.
Your health matters. Excellent private health insurance.
COCUNAT lover? Enjoy exclusive discounts on COCUNAT products.
It’s the little things. Coffee and chocolate are always available at the office.
Truly Pet-Friendly. A casual, pet-friendly office where you can bring your furry friend every day.

The role

At COCUNAT, we're a digital-first beauty brand with ambitious international growth plans. Performance marketing is one of our key growth drivers, where data, creativity and continuous experimentation come together to deliver results.

We're looking for a Paid Social Media Buyer who goes beyond managing campaigns. Working closely with our Head of Acquisition, you'll help drive profitable new customer growth across Europe, the US and LATAM, identifying opportunities, optimising performance and scaling what works.

If you love turning data into growth and challenging the way things are done, we'd love to meet you!

What you'll do

You'll take ownership of day-to-day Paid Social performance, combining hands-on execution, analytical thinking and a strong focus on business results.

Paid Social Performance & Growth

Plan, launch and optimise Meta Ads campaigns to drive profitable customer acquisition across international markets.
Manage and scale advertising budgets efficiently, controlling CAC, maximising ROAS and driving new customer revenue.
Execute full-funnel acquisition strategies, testing different audiences, products and campaign approaches.
Collaborate with the Head of Acquisition on budget planning, forecasting and performance priorities.

Creative Performance & Experimentation

Drive continuous A/B testing of creatives, messaging, audiences and campaign strategies to improve results.
Analyse creative performance, identify winning concepts and translate insights into actionable recommendations for the Creative Strategy and Design teams.
Monitor competitors, market trends and emerging advertising opportunities to identify new growth opportunities.

Analytics, AI & Collaboration

Monitor key acquisition KPIs, develop performance reports and turn data into clear optimisation actions.
Leverage AI, automation and Meta's evolving advertising tools to improve efficiency, analysis and campaign performance.
Work closely with Creative, CRO, IT, Influencer Marketing and Social Media teams to strengthen acquisition results.

About COCUNAT

COCUNAT is a Spanish beauty tech company specializing in natural, vegan, and eco-friendly cosmetics. The company combines innovative skincare formulations with a strong digital-first approach, operating primarily through its e-commerce platform. COCUNAT has gained recognition for its commitment to clean beauty and sustainable practices, positioning itself as a modern player in the competitive beauty industry.

COCUNAT is headquartered in Barcelona, Spain, where its main operations and team are based. The company fosters a dynamic, entrepreneurial work culture that values creativity, data-driven decision-making, and direct-to-consumer growth. For international professionals, COCUNAT offers opportunities to work in a fast-growing Spanish beauty brand, with roles spanning performance marketing, retention, communications, and purchasing, making it an attractive option for those looking to join a scaling company in the heart of Barcelona.

Industry: Beauty Tech
Founded: 2012
Employees: 50–200
Headquarters: Barcelona, Spain
In Spain: Barcelona

Good to know if you are moving

COCUNAT is headquartered in Barcelona, offering a vibrant Mediterranean lifestyle and a growing tech and startup ecosystem.
The company operates with a digital-first model, providing opportunities to work on global e-commerce and marketing strategies.
As a Spanish-founded company, COCUNAT offers a chance to work in a local brand with international ambitions, ideal for professionals seeking to integrate into the Spanish market.
The team is relatively small, which can offer greater visibility and impact across roles.
The company emphasizes natural and sustainable products, appealing to professionals passionate about clean beauty and sustainability.

In their own words

About the company & team

An international team in Barcelona. Work in an international environment from our office in Sant Gervasi, Barcelona.

Values ❤️

People First: We believe that putting people first helps us work better and achieve stronger results.
Diversity: We foster an inclusive culture where everyone feels welcome, valued and free to be themselves.
Dynamism: We’re a startup in constant motion, with a fast-paced and agile environment where there’s always a new challenge ahead.
Continuous Innovation: We love challenging the status quo, testing new ideas and constantly looking for better ways to do things. Curiosity, creativity and the drive to keep evolving are part of our everyday life.

All open roles at COCUNAT