Head of Acquisition

• Flexibility that makes a difference. At COCUNAT, we believe in flexibility and work-life balance. You’ll have flexible start times and the possibility to work from home one day a week.
• Your health matters. Excellent private health insurance.
• COCUNAT lover? Enjoy exclusive discounts on COCUNAT products.
• It’s the little things. Coffee and chocolate are always available at the office.
• Truly Pet-Friendly. A casual, pet-friendly office where you can bring your furry friend every day.
• An international team in Barcelona. Work in an international environment from our office in Sant Gervasi, Barcelona.

• 5–8 years of experience in Performance Marketing, Growth or Digital Acquisition, ideally within ecommerce or DTC brands.

• Strong experience managing Meta Ads and Google Ads with high budgets.

• Knowledge of SEO, Affiliates and Influencer-driven acquisition strategies.

• Analytical and business-oriented mindset with strong performance understanding.

• Experience leading or coordinating teams.

• Familiarity with tools such as GA4, BigQuery, Triple Whale or similar platforms.

• Structured, organised and data-driven in decision-making.

• Strong ownership mindset and ability to thrive in fast-paced environments.

• AI-friendly and comfortable leveraging technology to improve performance and productivity.

• Fluent Spanish and high English level.

• Experience in beauty, skincare, wellness or multi-market consumer brands will be highly valued.

At COCUNAT, we’re building a new generation of clinical beauty: high-performance products, disruptive branding and a digital-first mindset.

We’re looking for a Head of Acquisition to lead customer acquisition and accelerate business growth across international markets.

This will be a key role within the Growth team, combining strategic vision, performance and leadership to build a more diversified and scalable acquisition structure across Meta, Google Ads, SEO, Affiliates and Content Influencers.

Strategy & Growth

• Design and lead the multi-channel acquisition strategy across Spain, France, Italy, Germany and the US.

• Define channel mix and budgets based on CAC, ROAS, LTV:CAC and business goals.

• Drive acquisition diversification beyond Meta.

• Identify new growth and scalability opportunities.

Paid Media & Performance

• Lead the strategy and optimisation of Meta Ads and Google Ads across multiple markets.

• Manage campaigns and budgets with a strong focus on profitability and sustainable growth.

• Collaborate closely with Creative teams to develop performance-driven messaging and creatives.

• Analyse results and turn data into actionable decisions.

Data & Leadership

• Monitor key acquisition KPIs and build business-oriented reporting frameworks.

• Ensure reliable attribution and tracking across the analytics ecosystem.

• Lead and develop the acquisition team.

• Foster a data-first, ownership-driven and high-performance culture.

• Drive the adoption of AI tools and new technologies to improve productivity and performance.