Damm is a prominent Spanish beverage company, most famous for its flagship beer brand, Estrella Damm. Established in 1876, the group has expanded its portfolio to include a wide range of beers, bottled water, and soft drinks, as well as logistics and distribution services. With a robust industrial presence and exports to over 130 countries, Damm stands as a cornerstone of the Mediterranean beverage industry.

Headquartered in Barcelona, Damm offers a blend of traditional heritage and modern innovation, particularly within its digital and IT departments. For international professionals, the company provides a gateway into the Spanish corporate world, with roles ranging from data science to enterprise architecture. Its widespread presence across Spain, including major hubs and coastal regions, makes it an attractive option for those looking to relocate to various parts of the country.

Founded in 1876 by August Kuentzmann Damm and Joseph Damm in Barcelona, the company began as a single brewery. Over the decades, it evolved into a diversified group, becoming one of the most recognizable beverage brands in Spain and expanding its reach globally.

This job was published 4 months ago

Técnico/a Trade Marketing Alimentación (ES, Barcelona )

Damm

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Damm currently operates in more than 130 countries. Founded in 1876 by the Alsatian master brewer August Kuentzmann Damm, the company is now a leading player in the food and beverage sector, with a presence in logistics and distribution. It has 17 breweries on the Iberian Peninsula, where it produces and packages more than 19 million hectoliters of beer, water, soft drinks, milk, and smoothies. In 2021, its revenue reached €1.488 billion, and the company employed 5,100 people at year-end.

Web: https://www.dammcorporate.com/es/sobre-damm

LinkedIn: https://www.linkedin.com/company/damm/

Integrated into the Food Unit and reporting to the Trade Marketing Manager, you will reach the shopper in the most efficient, creative, distinctive and attractive way in order to attract volume, profitability and image to the company's brands, complementing the work of the Key Account Manager at the client.

Your main duties will consist of:

Take responsibility for the trade marketing strategy of the assigned brands in coordination with the marketing department, contributing innovative ideas and actions.
• Develop the Promotional Plan for GGCC Food customers (defining objectives in terms of volume, brand, customer, format, period, type, and cost per action). Customer focus.
• Establish visibility objectives and develop point-of-sale elements appropriate to the channel and brand strategy, focusing on their premiumization.
• Coordinate and develop the necessary elements to manage the point of sale through the KA or the Point of Sale Manager.
• Manage Category Management projects and define the assortment strategy in the Food channel.
• Ensure the correct execution of promotional agreements and the visibility strategy with channel clients, acting as the single point of contact with the different departments and supporting the Key Account Manager in their area and/or client management.
• Monitor the actions, budget and results of the plans, identifying deviations and promoting corrective actions in collaboration with the Business Intelligence area.
• Identify inefficiencies and opportunities for improvement in the area.

View original advert (Spanish)

Damm actualmente está presente en más de 130 países. La compañía fue fundada en 1876 por el maestro cervecero alsaciano August Kuentzmann Damm y hoy es uno de los principales líderes en el sector alimentación y bebidas, con presencia en el sector logístico y distribución. Dispone de 17 fábricas en la Península Ibérica, donde produce y envasa más de 19M de hectolitros de cerveza, agua, refrescos, leche y batidos. En 2021 su facturación alcanzó los 1.488 millones de euros y la plantilla total de la empresa se situó en 5.100 personas a cierre de año.

Web: https://www.dammcorporate.com/es/sobre-damm

LinkedIn: https://www.linkedin.com/company/damm/

Integrado/a en la Unidad de Alimentación y en dependencia del /la Trade Marketing Manager llegarás al shopper de la forma más eficiente, creativa, diferencial y atractiva con la finalidad de atraer volumen, rentabilidad e imagen a las marcas de la compañía complementando la labor del KA en el cliente.

Tus principales funciones consistiran en:

Responsabilizarse de la estrategia de trade marketing de las marcas asignadas en coordinación con el departamento de marketing aportando ideas y acciones innovadoras.
• Elaborar el Plan Promocional para los clientes de GGCC Alimentación (definición de objetivos a nivel de volumen, marca, cliente, formato, período, tipología y coste por acción). Enfoque al cliente.
• Establecer los objetivos de visibilidad y desarrollar los elementos de punto de venta adecuados a la estrategia por canal y marca haciendo foco en la premiumización de los mismos.
• Coordinar y desarrollar los elementos necesarios para gestionar el punto de venta a través del KA o del Gestor Punto de Venta.
• Gestionar los proyectos de Gestión por Categorías y la definición de la estrategia de surtido en el canal Alimentación.
• Asegurar la correcta ejecución de los acuerdos promocionales y de la estrategia de visibilidad con los clientes del canal, ejerciendo de interlocutor único con los distintos departamentos y acompañando al KA en su gestión de zona y/o cliente.
• Realizar seguimiento de las acciones, presupuesto y resultado de los planes, identificando desviaciones e impulsando acciones correctoras en colaboración con el área de Business Inteligence.
• Identificar ineficiencias y oportunidades de mejora del área.