Product Marketing Manager

About the role

Our team is at the heart of our success. You'll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we're looking for a skilled Product Marketing Manager to join our team.

Product Marketing sits at the intersection of Product, Growth, Partnerships, and Sales. In this role, you will translate product capabilities into clear customer value, define how and why our products win in the market, and drive adoption through strong positioning, messaging, and go-to-market execution. You will ensure that every initiative is clearly understood internally, resonates externally, and delivers measurable impact for both users and the business.

The Product Marketing Manager is responsible for developing go-to-market strategies and driving growth initiatives across cross-functional teams. The role involves identifying opportunities across the funnel, leveraging deep user insights, and acting as the voice of the customer to ensure product development and marketing efforts are aligned with market needs and customer expectations.

Your daily tasks will include

• Work closely with the Product team on go-to-market and growth strategies for new and existing features and product areas

• Develop and execute marketing plans and campaigns across Sales, Customer Success, and Acquisition channels

• Own and report on Product Marketing performance, ensuring clear accountability for results and business impact

• Identify and act on user and funnel insights (quantitative and qualitative), including data analysis, surveys, and research in collaboration with the Research team

• Shape product positioning, messaging, and in-product communication to drive adoption and engagement

• Align cross-functional teams on priorities, ensuring consistency in strategy and execution across Product, Growth, Sales, and Partnerships

• Monitor industry trends and competitive landscape to identify opportunities and risks

• Proactively identify growth opportunities and improvements to the overall platform experience

Your qualifications

• 4+ years of experience in Product Marketing, Marketing Strategy, or a related role within a software company

• Experience working in cross-functional teams and influencing stakeholders at all levels of an organization

• You must be hands-on, ready to connect the dots, engage stakeholders, and ensure alignment between strategy and tactics

• Strong communication skills, both written and verbal, with the ability to simplify complex ideas for different audiences

• Due diligence and proactivity to make market-facing decisions and resolve conflicts based on data and evidence

• Good understanding of marketing performance indicators and funnel metrics (activation, engagement, retention, conversion)

• End-to-end go-to-market planning and execution experience

• Experience collaborating with Product teams on roadmap planning and feature development to facilitate go-to-market launches

• Experience in e-commerce or marketplace environments is a plus

• Strong project management skills with the ability to prioritize effectively in a fast-paced environment

• Proactive, self-driven, and comfortable working independently in remote or distributed teams

What we offer

• A global, inclusive team that's as supportive as it is ambitious and serious about getting things done

• An opportunity to work remotely or in a modern and welcoming office in Riga, Tallinn, or Barcelona

• Flexible working hours (start your day as late as 11 AM)

• Private health insurance

• 2 extra paid days off to focus on your mental or physical well-being

• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice

• Access to mentorship, internal meetups, and hackathons, both on-site and online

• Free and healthy lunch if you work from the Rīga office

• Design and order your own merch using our platforms with an employee discount

• Exciting team-building events and parties you'll never forget!

FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

We are an equal-opportunity workplace. We're committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you'd excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don't think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We're always looking for creative and driven minds to join our ever-growing team!