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Marketing One-to-One | Owned Media & Growth Specialist

Iberia
Iberia
Madrid, SpainOn-siteCompetitiveMid · 3+ yearsPermanent🇪🇸Spanish: Native
🇬🇧 English RequiredEmail marketingPush notificationsCustomer journeysMarketing automationCmsGrowth marketingCustomer intelligenceAIAdded today

This job was originally posted in Spanish and automatically translated to English.

Requirements

Experience
University degree in Marketing, Communication, Advertising, Business Administration, or similar.
Minimum of 3 years of experience in CRM, Marketing Automation, Owned Media, or Digital Marketing.
Experience managing Email Marketing, Push Notifications, Customer Journeys, and one-to-one communications campaigns.
Experience in digital content management and CMS platforms.
Technical Knowledge
Proficiency with Marketing Automation and Email Marketing tools (Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, Mailchimp, or similar).
Experience working with content management systems (Adobe, Oracle, WordPress, Sitecore, Drupal, or equivalents).
Knowledge of customer journeys, segmentation, personalization, growth marketing, and Martech ecosystems.
Experience with digital analytics tools (Google Analytics, Adobe Analytics, Eulerian, Power BI, or similar).
Valuable experience with CDPs, DMPs, and advanced data-driven personalization models.
Knowledge of privacy regulations, consent, and customer data management.
High level of English and Spanish.
Competencies
Analytical thinking and metrics orientation.
Ability to manage multiple projects simultaneously.
Customer and user experience orientation.
Digital mindset and growth approach.
Communication and influence skills.
Cross-functional collaboration and work in multidisciplinary environments.
Proactivity, autonomy, and results orientation.
Interest in innovation, automation, and the application of artificial intelligence to digital marketing.

Job Description

Our Company

We are Spain's largest airline and a leader between Europe and Latin America; we belong to the IAG air group and are part of the oneworld alliance. Our goal is to always be the best option for travel for our customers, ensuring they feel that their safety and the quality and experience of their journey are our top priorities. In addition to the airline, we have a complementary business in aircraft maintenance.

At Iberia, we value that our professionals serve as role models in their behavior towards customers, but also within the team. We expect all new hires to exemplify these behaviors.

Your Role:

You will be part of the Owned Media team, contributing to the development and implementation of the company's one-to-one communication strategy through its own digital channels.

You will be responsible for designing, activating, and optimizing multichannel campaigns and customer journeys, driving personalized and relevant experiences for our customers through email marketing, push notifications, in-app communications, and digital content.

Additionally, you will participate in the evolution of our owned channels towards smarter, automated, and data-driven models, collaborating on initiatives in personalization, customer intelligence, marketing automation, and artificial intelligence applied to digital marketing.

We are looking for someone with a digital mindset, a growth mentality, and a customer orientation, capable of combining strategy, analysis, and execution to maximize the impact of our owned channels.

Your Challenges:

Lead the evolution of one-to-one channels

  • Design, activate, and optimize Email Marketing, Push Notifications, and In-App Communications campaigns.
  • Develop customer journeys focused on engagement, conversion, retention, and customer experience.
  • Drive personalization and automation of communications.
  • Participate in the evolution of channels towards smarter and AI-driven models.

Manage and optimize digital content

  • Coordinate and evolve content on Iberia.com, the App, and other digital assets.
  • Manage CMS platforms and ensure a consistent and efficient digital experience.
  • Develop strategies for dynamic and personalized content.
  • Participate in AI-assisted content initiatives and content structures prepared for artificial intelligence environments.

Drive Growth, Martech, and Customer Intelligence initiatives

  • Collaborate on data-driven and customer behavior optimization projects.
  • Participate in experimentation, testing, and continuous improvement initiatives.
  • Contribute to the evolution of the Martech and Owned Media ecosystem.
  • Identify opportunities for growth, personalization, and customer journey optimization.

Manage Marketing Automation platforms

  • Administer and evolve CRM, Marketing Automation, and Customer Journey Management tools.
  • Define segments and audiences.
  • Activate automated and personalized campaigns.
  • Collaborate in the continuous improvement of digital experiences.

Analyze and optimize performance

  • Define and monitor KPIs for engagement, conversion, and performance.
  • Analyze user behavior and the impact of campaigns.
  • Identify opportunities for optimization and continuous improvement.
  • Measure the contribution of owned channels to the business.

Work cross-functionally

  • You will collaborate closely with Digital, CRM, Loyalty, Revenue Management, Customer Experience, Brand, UX/UI, Digital Analytics, and IT teams to ensure proper alignment between business, technology, content, and customer experience.

Your Qualifications:

Experience

  • University degree in Marketing, Communication, Advertising, Business Administration, or similar.
  • Minimum of 3 years of experience in CRM, Marketing Automation, Owned Media, or Digital Marketing.
  • Experience managing Email Marketing, Push Notifications, Customer Journeys, and one-to-one communications campaigns.
  • Experience in digital content management and CMS platforms.

Technical Knowledge

  • Proficiency with Marketing Automation and Email Marketing tools (Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, Mailchimp, or similar).
  • Experience working with content management systems (Adobe, Oracle, WordPress, Sitecore, Drupal, or equivalents).
  • Knowledge of customer journeys, segmentation, personalization, growth marketing, and Martech ecosystems.
  • Experience with digital analytics tools (Google Analytics, Adobe Analytics, Eulerian, Power BI, or similar).
  • Valuable experience with CDPs, DMPs, and advanced data-driven personalization models.
  • Knowledge of privacy regulations, consent, and customer data management.
  • High level of English and Spanish.

Competencies

  • Analytical thinking and metrics orientation.
  • Ability to manage multiple projects simultaneously.
  • Customer and user experience orientation.
  • Digital mindset and growth approach.
  • Communication and influence skills.
  • Cross-functional collaboration and work in multidisciplinary environments.
  • Proactivity, autonomy, and results orientation.
  • Interest in innovation, automation, and the application of artificial intelligence to digital marketing.

Talent at Iberia:

We value that our professionals serve as role models in their behavior towards customers, but also within the team. We expect all new hires to exemplify these behaviors.

  • We are one and diverse: You work in a coordinated, open, and collaborative manner pursuing a common goal in a diverse and inclusive environment.
  • We put soul and passion: You make things happen by fully committing to everything you do.
  • We reinvent tomorrow: You seek new and different ideas to solve problems.
  • We connect with our customers and colleagues: You always want to go one step beyond what is expected, with a smile and a pleasant attitude.
  • We keep it simple and efficient: We focus on what is important, analyzing situations and eliminating what does not add value.
  • We carry safety in our DNA: We work with the same attention and care as day one: in every ground operation, in every flight. We know the processes and apply them rigorously.

Our Commitment to Diversity and Inclusion

At Iberia, we are one and diverse. We are a true reflection of today's society and have teams with very diverse profiles that enrich us to be more creative and innovative.

We believe in talent without labels and are fully committed to offering equal professional opportunities to all people. Therefore, all decisions in our selection processes are based exclusively on the competencies, skills, and knowledge necessary for the performance of the position.

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